Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting and overseeing high-quality content across various channels, including blog articles, videos, infographics, and podcasts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies to succeed.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work independently in a remote setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and ability to create engaging content.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with video strategy, scripting, and editing.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Strong analytical mindset and ability to leverage data-driven insights.

Preferred Skills:

• Experience with AI-driven content strategies.
• Background in project management or similar roles.
• Fluency in additional languages.

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video production will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in remote work environments.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Guidant offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding and related services.

📊 Role Analysis

Career Level: Senior-level position with strategic and leadership responsibilities.

Reporting Structure: This role reports directly to the Chief Marketing Officer.

Work Arrangement: Fully remote, available in select states across the US.

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department.
• Opportunities to expand skills and knowledge in AI-driven content strategies and branding.
• Possibility to work on high-impact projects that drive business growth and thought leadership.

ASSUMPTION: This role offers significant growth potential for the right candidate, given Guidant's focus on employee development and career pathing.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): Available in select states across the US (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO).

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from various locations.
• Guidant Financial operates in the financial services industry, which may require occasional communication with clients or partners during standard business hours.
• The company culture emphasizes adaptability, connection, and excellence, fostering a collaborative and inclusive work environment.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently.

ASSUMPTION: This fully remote role offers a high degree of flexibility and the opportunity to work from various locations within the available states.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Video interview with the hiring manager
• Final video interview with senior leadership

Key Assessment Areas:

• Content creation and strategy skills
• Branding and marketing expertise
• Video production and editing abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in content strategy, branding, and video production.
• Include a portfolio or samples of your work showcasing your writing, design, and video skills.
• Tailor your resume and cover letter to emphasize your fit for this specific role and Guidant Financial's company culture.
• Prepare for behavioral and situational interview questions focused on your problem-solving skills, adaptability, and leadership potential.

ATS Keywords: AI-driven content strategy, branding, video production, content creation, thought leadership, performance metrics, data-driven insights, remote work, fully remote, marketing, content management, SEO, project management

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to screen and rank applications based on relevant keywords and qualifications.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design Tools (e.g., Adobe Creative Cloud, Canva)
• SEO Tools (e.g., Google Search Console, SEMrush)
• Analytics Tools (e.g., Google Analytics, Mixpanel)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as Guidant Financial may provide training and support for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with strong project management skills
• Collaborative and team-oriented, with excellent communication skills
• Adaptable and comfortable working in a remote environment

Self-Assessment Questions:

• How do you stay updated on the latest developments in AI, social media, and fintech, and creative toolsets?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing circumstances or audience preferences?
• How do you ensure that your content maintains a consistent brand voice and message across various channels and platforms?

ASSUMPTION: Guidant Financial places a strong emphasis on cultural fit and values-driven decision-making in their hiring process.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Adapting to a fully remote work environment and maintaining productivity
• Staying up-to-date with the latest AI-driven content strategies and tools
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the integration of AI tools into the content creation process.
• In the financial services industry, content strategy and branding play a crucial role in establishing thought leadership and differentiating companies from competitors.
• Career progression in this role may lead to leadership or management positions within the marketing department or related fields.

ASSUMPTION: This role offers a unique opportunity to leverage AI-driven content strategies and branding to drive business growth and thought leadership in the financial services industry.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Conducting a brand study and incorporating insights into a comprehensive thought leadership campaign, including a whitepaper, webinar, and related content pieces.
• Overseeing the production of a video series showcasing customer success stories and testimonials, highlighting the impact of Guidant Financial's services on small business owners.

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities in this role, requiring strong strategic, creative, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategies and how this role contributes to that vision?
• How does Guidant Financial support the professional development and growth of employees in this role?
• Can you provide an example of a successful content campaign led by the previous incumbent in this role, and what made it successful?
• How does Guidant Financial measure the success of its content strategies, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential impact on its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content strategy, branding, and video production work.
• Prepare a portfolio or samples of your work showcasing your writing, design, and video skills.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.