Senior Content Marketing Manager

📌 Core Information

🔹 Job Title: Senior Content Marketing Manager

🔹 Company: MoEngage

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product launches and enhancing brand awareness for MoEngage.
• Collaborating with multiple teams to create integrated marketing campaigns and optimize performance metrics.
• Conducting in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
• Defining product positioning, messaging, and value propositions that resonate with target audiences and differentiate MoEngage's offerings.
• Creating detailed launch plans, timelines, and project managing cross-functional teams to ensure seamless execution.

ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.

✅ Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.

✅ Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate MoEngage's offerings.

✅ Create detailed launch plans, timelines, and project manage cross-functional teams to ensure seamless execution.

✅ Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc.) that drive awareness, generate leads, and accelerate pipeline.

✅ Develop content in the form of case studies, reports, PR, and other collateral that showcases the benefits of the product along with social proofing.

✅ Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals.

✅ Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV).

✅ Analyze performance data, identify trends, and derive actionable insights to optimize GTM strategies and continuously improve product success.

✅ Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future product and GTM iterations.

✅ Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.

✅ Champion a customer-centric approach throughout the product lifecycle, ensuring customer needs are at the forefront of all GTM efforts.

✅ Create a content calendar listing topics aligned with global brand pillars, aiming to accelerate MoEngage's brand awareness and perception.

✅ Work with freelancers to create multiple content pieces, giving a strong brief, maintaining timelines, and ensuring quality output.

✅ Identify and collaborate with thought leaders and industry experts to create content about MoEngage and leverage their network to improve MoEngage's reach.

✅ Work closely with Customer Success teams to send regular newsletters about new MoEngage products and relevant content assets to drive product adoption and upsell revenue.

ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Technology

Experience: 7+ years of experience in multi-channel and multi-format content creation for a B2B tech SaaS company

Required Skills:

• Good grasp of the English language, especially in writing and presentation
• Strong collaboration skills to ensure seamless work with multiple teams
• Background of writing blog articles, reports, whitepapers, ebooks, videos, and other long-form content assets
• Working knowledge of marketing principles and best practices
• Understanding brand and regulatory compliance
• Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals
• Good planning, interpersonal, negotiation, and communication (verbal and written) skills
• Ability to multitask with multiple deadlines and/or milestone requirements
• Strong attention to detail and a commitment to quality, viz. proofreading, editing, and consistency
• Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus!)
• Energetic and able to work in a highly dynamic environment

Preferred Skills:

• Ability to convert tech/product knowledge into valuable customer insights
• Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLG-led growth model in the past, or strong familiarity with a PLG motion
• Strong understanding of data, using it to derive insights, and converting it into something customers understand
• Ideate and execute creative campaigns that stand out from standard B2B comms and visuals on social media or Email

ASSUMPTION: These qualifications are specific to the role and industry, requiring a strong background in content creation and marketing for a B2B tech SaaS company.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (industry standard for a Senior Content Marketing Manager with 7+ years of experience in Bengaluru)

Benefits:

• Flexible Work Timings
• Hybrid Working Model
• Personal Growth Opportunities

Working Hours: 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a Senior Content Marketing Manager with 7+ years of experience in Bengaluru. Benefits are tailored to the company's culture and employee preferences.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

• MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners.
• It helps businesses analyze customer behavior, understand their preferences, and send hyper-personalized communication at every touchpoint across their lifecycle.
• MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Specialties:

• Marketing Automation
• Customer Engagement
• Mobile Marketing
• personalization
• Cross-Channel Engagement
• Omni-channel Marketing
• Push Notifications
• and Email Marketing

Company Website: http://www.moengage.com/

ASSUMPTION: MoEngage is a well-established company in the customer engagement and marketing automation space, with a strong focus on data-driven insights and personalization.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or a similar executive.

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team or take on broader responsibilities as the company expands.
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential as MoEngage continues to expand its customer base and product offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city offers a mix of urban and green spaces, with numerous parks, gardens, and recreational facilities.

Work Schedule: Monday-Friday, 9:30 AM - 6:30 PM (with flexibility for remote work)

ASSUMPTION: Bengaluru offers a dynamic work environment with a strong focus on innovation and technology, making it an ideal location for a Senior Content Marketing Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone/Video screening with the HR team
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and relevant team members
• Final round with the CMO or another senior executive

Key Assessment Areas:

• Content creation and strategy development
• Project management and cross-functional collaboration
• Data analysis and insights-driven decision making
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio or examples of your content creation work, showcasing your ability to create engaging and informative pieces.
• Research MoEngage's products, target audience, and industry trends to demonstrate your understanding of the company and its market.
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role.

ATS Keywords: Content Marketing, Go-To-Market Strategy, Product Launch, Brand Awareness, Integrated Marketing Campaigns, Performance Monitoring, Customer Engagement, Customer Success, Marketing Automation, Customer Journey Orchestration, Personalization, Data Analysis, Insights-Driven Decision Making, Cross-Functional Collaboration, Project Management, Content Creation, Marketing Principles, Brand Compliance, Customer-Centric Approach

ASSUMPTION: MoEngage's interview process is designed to assess your skills, experiences, and cultural fit for the role, with a strong focus on your content creation and marketing abilities.

🛠️ Tools & Technologies

• Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)
• Marketing automation and analytics platforms (e.g., Marketo, HubSpot, Google Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: Proficiency with multiple Martech tools is a significant advantage for this role, as it demonstrates your ability to work effectively with various technologies and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Innovation and creativity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data and insights
• Cross-functional collaboration and teamwork
• Continuous learning and professional development
• Customer-centric approach to all aspects of the business

Self-Assessment Questions:

• How do you ensure that your content resonates with the target audience and addresses their pain points?
• Can you provide an example of a successful content marketing campaign you've executed, and what made it effective?
• How do you stay up-to-date with industry trends and adapt your content strategy accordingly?

ASSUMPTION: MoEngage values candidates who are passionate about customer engagement, data-driven marketing, and continuous learning, with a strong focus on collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the need for data-driven insights with creative content development
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and technological advancements
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges are specific to the role and industry, requiring strong project management skills, adaptability, and the ability to work effectively in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager or a Demand Generation Manager, with a focus on content creation and go-to-market strategy development.
• Unlike these roles, the Senior Content Marketing Manager at MoEngage requires a strong background in B2B tech SaaS content creation and a deep understanding of the customer engagement and marketing automation space.
• This role may also involve aspects of customer success and customer experience management, as MoEngage focuses on driving customer adoption and retention.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on content creation and customer engagement sets it apart in the industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, case studies, and webinars
• Creating a series of engaging social media posts that highlight MoEngage's unique value proposition and drive brand awareness
• Collaborating with the design team to create visually appealing and on-brand content assets that resonate with the target audience
• Conducting market research and competitive analysis to inform content strategy and messaging

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the importance of collaboration and adaptability in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does MoEngage measure the success of its content marketing campaigns, and what are the key performance indicators (KPIs) used?
• Can you provide an example of a content marketing campaign that didn't perform as expected, and what lessons were learned from it?
• How does MoEngage support the professional development and growth of its content marketing team members?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess your understanding of the role, the company's content marketing strategy, and your ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your content creation work, showcasing your ability to create engaging and informative pieces
• Research MoEngage's products, target audience, and industry trends to demonstrate your understanding of the company and its market
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.