📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Auctane
🔹 Location: Austin, Texas, United States
🔹 Job Type: Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Auctane’s content strategy to drive customer acquisition, retention, and lifetime value
- Managing a consistent publishing calendar and overseeing content creation across multiple channels
- Collaborating with SEO specialists to optimize content and align with SEO best practices
- Leading the organic social media strategy and leveraging analytics to guide content decisions
- Working with cross-functional teams to enhance growth and elevate brand authority
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in content marketing to succeed.
📋 Key Responsibilities
✅ Content Strategy Development: Design and implement a comprehensive content strategy and calendar aligned with business objectives and audience needs
✅ Educational Content Creation: Produce high-quality webinars, ebooks, podcasts, demos, blogs, and whitepapers to educate and engage audiences
✅ SEO Alignment: Collaborate closely with SEO specialists to optimize content, balancing quality, relevance, and search performance
✅ Influencer & Partner Collaboration: Develop relationships with industry influencers and content partners to boost brand credibility and extend reach
✅ Performance Measurement: Define clear metrics for content success, analyze performance, and adapt strategies based on data insights
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field; MBA preferred
Experience: 6- 8+ years of experience in content marketing or product marketing, including strategic content planning and execution
Required Skills:
- Exceptional writing, editing, and storytelling skills
- Proven ability to manage content calendars and drive content execution across multiple channels
- Strong collaboration skills with cross-functional teams
- Experience in B2B marketing, particularly e-commerce or technology sectors
- Deep understanding of SEO best practices
Preferred Skills:
- Experience developing educational content such as webinars and customer success stories
- Strong grasp of content trends and experience developing successful organic content strategies
- Ability to thrive in a dynamic, fast-paced environment
ASSUMPTION: Candidates with a proven track record in content marketing and a passion for storytelling are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on 5-10 years of experience in Austin, TX)
Benefits:
- Flex Time Off
- Paid Holidays
- 401k employer matching program
- Annual Merit Reviews
- Company Events
- Catered Lunches
- Health and Wellness Plans
- Fitness Center
- Employee Assistance Program
- Gym Discounts
- Education Reimbursement
- Employee Referral Program
- Inclusive Work Environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal equity and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on e-commerce, logistics, and supply chain solutions
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2001 (as Endicia, rebranded as Auctane in 2021)
Company Description:
- Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams, and innovations around the globe
- The company offers a powerful toolbox of software solutions for every aspect of sending and receiving, including turnkey integrations and custom-built solutions
- Auctane brands include ShipStation, Stamps.com, Packlink, ShipEngine, Metapack, ShippingEasy, Endicia, ShipWorks, GlobalPost, and Return Rabbit
Company Specialties:
- Ecommerce
- Logistics & Supply Chain
- Technology
- Business Development
- Big Data
- Order Management
- Order Processing
- Fulfillment
- and Shipping
Company Website: https://www.auctane.com
ASSUMPTION: Auctane is a well-established company with a diverse product portfolio, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Individual Contributor (IC)
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Hybrid (3 days per week in office)
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a management role
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and education reimbursement
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 4301 Bull Creek Rd, Austin, Texas 78731, US; 223 Liverpool St, Darlinghurst, New South Wales 2010, AU; One Lyric Square, London W6 0NB, GB
Geographic Context:
- Austin, Texas: Vibrant, growing city with a strong tech industry and a cost of living slightly above the national average
- Darlinghurst, New South Wales: Urban neighborhood in Sydney, Australia, with a mix of residential and commercial properties
- London, UK: Global hub for finance, technology, and culture, with a high cost of living
Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM CST
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and execution
- Writing and editing skills
- Collaboration and communication skills
- Industry knowledge and trends
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your content creation work
- Prepare for behavioral and situational interview questions focused on content marketing scenarios
- Research Auctane's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Content Strategy, SEO, Content Creation, Writing, Editing, Storytelling, Collaboration, B2B Marketing, Analytics, Webinars, Podcasts, Blogs, Whitepapers, Influencer Engagement, Performance Measurement, Content Calendar Management
ASSUMPTION: Auctane uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your visibility to recruiters.
🛠️ Tools & Technologies
- Gsuite
- Slack
- Confluence
- HubSpot
- Jira
- Salesforce
ASSUMPTION: Familiarity with these tools is beneficial but not required, as Auctane provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Win as One
- Delight Customers
- Deliver Great Outcomes
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Data-driven decision-making and a strong commitment to customer success
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform content decisions?
- Do you have a strong commitment to customer success and delivering great outcomes?
ASSUMPTION: Candidates who align with Auctane's values and work style are likely to be a strong fit for the company culture.
⚠️ Potential Challenges
- Managing a diverse content portfolio and tailoring strategies to different audience segments
- Keeping up with industry trends and best practices in content marketing and SEO
- Balancing the need for high-quality content with the demands of a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Content Marketing Manager roles, this position offers a unique opportunity to work on a diverse product portfolio and collaborate with a large, established company
- Industry-specific context: Auctane's focus on e-commerce, logistics, and supply chain solutions sets it apart from other content marketing roles in the technology sector
- Career path comparison: This role offers opportunities for career growth and development within a large, established company, with potential for advancement into management or leadership positions
ASSUMPTION: This role offers a unique blend of industry-specific context, company size, and career growth opportunities.
📝 Sample Projects
- Developing a comprehensive content strategy and calendar for Auctane's suite of products, tailored to different audience segments
- Creating a high-quality webinar series featuring industry experts and thought leaders in e-commerce and logistics
- Producing a series of blog posts and whitepapers that educate and engage Auctane's target audience, driving organic traffic and lead generation
ASSUMPTION: These sample projects demonstrate the scope and impact of the content marketing efforts required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team currently, and how can this role address them?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and consistency in messaging?
- What opportunities are there for growth and development within the content marketing team and the company as a whole?
- How does Auctane measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the team's approach to staying up-to-date with industry trends and best practices in content marketing and SEO?
ASSUMPTION: These questions help assess the role's fit with your skills, interests, and career goals, as well as the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your content creation work, showcasing your writing, editing, and storytelling skills
- Research Auctane's products and competitors to demonstrate your industry knowledge and prepare for behavioral and situational interview questions focused on content marketing scenarios
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
