📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: TLNT & Spin Hire
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
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📌 Essential Job Details
🚀 Job Overview
This is an exciting opportunity to join a dynamic, growth-oriented marketing agency that specializes in data-driven, performance-focused campaigns. As the Senior Content Marketing Manager, you will lead the development and execution of content strategies that drive real results for the agency's small-to-medium-sized business clients across various industries. By leveraging your expertise in SEO, content optimization, and workflow management, you will oversee the creation of high-impact content that not only engages the target audience but also ranks highly in search.
ASSUMPTION: The job description provides a clear overview of the role's purpose and impact within the organization, so no additional assumptions are needed.
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📋 Key Responsibilities
✅ Develop and execute content marketing strategies that deliver measurable results for clients
✅ Conduct in-depth keyword research to uncover high-potential opportunities across the marketing funnel
✅ Stay up-to-date with evolving SEO best practices and implement content tactics like topic authority and content clustering
✅ Audit existing client content to identify gaps, optimize underperforming pages, and find growth opportunities
✅ Create detailed content briefs to help writers produce high-quality, SEO-focused content
✅ Manage content workflows and oversee a high volume of content across diverse industries
✅ Review, edit, and polish content to ensure it is clear, engaging, and aligned with search intent
✅ Assign writers based on their expertise to match the right content with the right audience
✅ Improve and maintain standard operating procedures for content production, keyword research, and task management
✅ Optimize the use of AI-powered content tools to enhance efficiency and quality
✅ Identify and implement new tools and technologies to streamline the content marketing process
✅ Work closely with the SEO team to align content with broader growth objectives
✅ Manage and mentor freelancers, in-house writers, and editors to maintain quality and consistency
ASSUMPTION: The job description provides a comprehensive list of responsibilities, so no additional assumptions are needed.
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🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in content marketing, SEO-driven content strategy, or a related role
Skills:
- Deep knowledge of keyword research and SEO tools like Ahrefs, SEMrush, and Google Keyword Planner
- Strong grasp of on-page SEO, content hierarchy, and search intent analysis
- Experience managing content workflows in Asana, Notion, and Google Docs
- Keen editorial eye to spot and fix weak structure, confusing messaging, or SEO issues
- Ability to juggle multiple projects without dropping the ball
- Familiarity with AI-driven content tools (ChatGPT, ClearScope, etc.) and how to use them effectively
- Data-driven mindset to analyze content performance and identify areas for improvement
ASSUMPTION: The job description provides a clear list of required qualifications, so no additional assumptions are needed.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION - Based on industry research, the salary range for a Senior Content Marketing Manager in Mexico is typically in the range of $50,000 to $80,000 per year, depending on experience and location within the country. The benefits package is likely to include standard offerings such as health insurance, paid time off, and retirement contributions, but the specifics are not provided in the job listing.
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📌 Applicant Insights
🔍 Company Context
Industry Position: TLNT & Spin Hire is a bold, innovative marketing agency that helps brands stand out and scale through creative, data-driven strategies.
Company Size: ASSUMPTION - Based on the job description, TLNT & Spin Hire appears to be a growing agency with at least 18 clients, indicating a small to medium-sized operation.
Company Stage: ASSUMPTION - The agency's focus on performance marketing, branding, and storytelling suggests it is in a growth or expansion phase, rather than an early-stage startup or a large enterprise.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: ASSUMPTION - The Senior Content Marketing Manager role likely reports to a marketing or content leadership position, with potential oversight of junior team members.
Team Size/Composition: ASSUMPTION - The role involves managing freelancers, in-house writers, and editors, indicating a content-focused team of moderate size.
Growth Opportunities: The ability to lead and mentor junior team members, as well as the potential to take on more strategic or managerial responsibilities over time, suggest opportunities for career advancement within the agency.
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🌍 Location & Work Environment
Office Type: Work from home
Geographic Context: ASSUMPTION - Mexico is a growing hub for technology and digital marketing, with a relatively lower cost of living compared to major North American tech centers.
Work Schedule: Monday through Friday, 8 am to 5 pm (+/- 1 hour accepted) - PST
Regional Considerations: ASSUMPTION - As a remote role, the geographic location of Mexico may offer more flexibility and a better work-life balance compared to on-site positions in more expensive metropolitan areas.
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💼 Interview & Application Insights
Typical Process: ASSUMPTION - The interview process for this role is likely to include an initial phone/video screening, followed by one or more in-depth interviews to assess the candidate's technical skills, strategic thinking, and cultural fit.
Key Assessment Areas: Employers will likely evaluate the candidate's content marketing expertise, SEO knowledge, project management abilities, leadership skills, and aptitude for using AI-powered content tools.
Application Tips: Applicants should highlight their experience in developing and executing successful content strategies, optimizing content for search, and managing content workflows and teams. Including examples of measurable results and client successes will be crucial.
ATS Keywords: Content marketing, SEO, content strategy, keyword research, content optimization, content workflows, Asana, Notion, Google Docs, AI-powered content tools, client management, team leadership.
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🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Google Keyword Planner
- Content management: Asana, Notion, Google Docs
- AI-powered content tools: ChatGPT, ClearScope
ASSUMPTION: The job description mentions the use of these specific tools and technologies, and they are commonly used in content marketing and SEO-focused roles.
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👔 Cultural Fit Considerations
Company Values: ASSUMPTION - Based on the agency's focus on "bold, innovative" strategies and a "fast-paced, collaborative environment," the company likely values creativity, data-driven decision-making, and a nimble, team-oriented approach to delivering exceptional results for clients.
Work Style: The job description indicates a fast-paced, collaborative work environment where the Senior Content Marketing Manager will need to juggle multiple projects and work closely with the SEO team to align content with broader growth objectives.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, performance-driven agency setting, have a strong affinity for data-driven content optimization, and enjoy leading and mentoring a team of content professionals.
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⚠️ Potential Challenges
The role involves managing a high volume of content across multiple industries, which may require the Senior Content Marketing Manager to be highly organized, adaptable, and able to prioritize effectively. Additionally, the need to stay ahead of evolving SEO best practices and optimize the use of AI-powered content tools could present ongoing learning and implementation challenges.
ASSUMPTION: These potential challenges are based on the role's responsibilities and the fast-paced, data-driven nature of the agency's work, but the actual difficulties may vary depending on the individual's experience and the specific client needs.
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📈 Similar Roles Comparison
This Senior Content Marketing Manager role is similar to other senior-level content marketing positions in agencies or in-house marketing teams, with a focus on developing and executing content strategies that drive measurable results. However, the added emphasis on SEO optimization, content workflow management, and the use of AI-powered tools sets this role apart from more generalized content marketing positions.
ASSUMPTION: This comparison is based on standard industry patterns for senior-level content marketing roles, but the specific responsibilities and focus may vary across different organizations and job listings.
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📝 Sample Projects
- Conduct in-depth keyword research to identify high-impact content opportunities across the marketing funnel for a client in the IT services industry
- Audit the existing content library for a home services client, identify gaps and optimization opportunities, and develop a content strategy to improve search visibility and lead generation
- Oversee the creation of a series of pillar pages and supporting content clusters for a pest control client, using AI-powered tools to streamline the writing and editing process
- Implement a new content workflow management system, train the content team on best practices, and optimize processes to reduce bottlenecks and improve efficiency
- Collaborate with the SEO team to align content initiatives with broader growth objectives, analyze performance data, and make data-driven recommendations for content optimization
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general sense of the type of work the Senior Content Marketing Manager may be expected to undertake.
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❓ Key Questions to Ask During Interview
1. Can you share more about the agency's approach to content strategy and how the Senior Content Marketing Manager role fits into the overall marketing and growth objectives?
2. What are the current pain points or areas of focus for the content marketing team, and how do you envision the successful candidate addressing these challenges?
3. Can you describe the agency's process for client onboarding, ideation, and content production? How does the Senior Content Marketing Manager collaborate with other teams and stakeholders?
4. What tools and technologies are currently being used for content management, workflow optimization, and performance tracking? Are there plans to expand or enhance the tech stack?
5. What does the career progression and growth potential look like for the Senior Content Marketing Manager role within the agency?
6. Can you provide more details about the agency's company culture, values, and work-life balance expectations?
ASSUMPTION: These suggested questions are based on the role's responsibilities and the information provided in the job description, but the actual interview questions may vary depending on the employer's priorities and the candidate's background.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Thoroughly review the job description and required qualifications to ensure they meet the criteria.
2. Tailor their resume and cover letter to highlight their relevant experience in content marketing, SEO, and content workflow management.
3. Incorporate the relevant ATS keywords identified in the "Interview & Application Insights" section to improve the chances of passing initial applicant screening.
4. Prepare thoughtful questions to ask during the interview that demonstrate their interest, understanding of the role, and fit for the agency's culture.
5. Be ready to discuss their approach to data-driven content strategy, experience with AI-powered content tools, and ability to lead and mentor a content team.
6. Research the company, its market position, and industry trends to show their awareness of the broader context and their enthusiasm for the opportunity.
By following these steps, applicants can present themselves as highly qualified and well-suited candidates for the Senior Content Marketing Manager role at TLNT & Spin Hire.
