Senior Content Marketing Manager

📌 Core Information

🔹 Job Title: Senior Content Marketing Manager

🔹 Company: Oak Engage

🔹 Location: Hybrid, Newcastle upon Tyne

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy across multiple channels to drive brand awareness, demand generation, and customer engagement.
• Creating and managing high-quality, multi-format content that aligns with the brand, messaging, and buyer journey.
• Collaborating cross-functionally with various teams to produce on-brand, performance-driven assets and campaigns.
• Measuring and optimizing content performance, managing SEO, and supporting a direct report.

ASSUMPTION: This role requires a strategic thinker with strong editorial instincts and a deep understanding of how content drives pipeline and brand in a modern B2B SaaS business.

📋 Key Responsibilities

✅ Own and execute the content strategy across web, email, social, and campaigns—driving brand awareness, demand generation, and customer engagement.

✅ Create and manage high-quality, multi-format content (e.g., blogs, guides, video scripts, landing pages) that aligns with the brand, messaging, and buyer journey.

✅ Lead social media and newsletter activity, using platforms like LinkedIn and HubSpot to engage audiences, nurture leads, and boost visibility.

✅ Collaborate cross-functionally with Design, Product Marketing, Sales, and Customer Success to produce on-brand, performance-driven assets and campaigns.

✅ Measure and optimize content performance, manage SEO, and support one direct report with clear objectives, feedback, and development.

ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients/partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field.

Experience: 5+ years of content marketing experience in a B2B SaaS or tech company.

Required Skills:

• Exceptional writing and editing skills, with a strong portfolio to match.
• Proven ability to create and execute content strategies independently.
• Strong project management and stakeholder communication skills.
• Knowledge of SEO, demand generation, and content performance metrics.
• Commercial awareness and understanding of how content fuels growth.
• Experience with tools such as Umbraco, HubSpot, Google Analytics, and Adobe InDesign.

Preferred Skills:

• Experience working on internal comms, employee engagement, or HR tech content.
• Experience in managing or mentoring junior team members.
• Ability to prioritize and allocate tasks effectively within a small team structure.

ASSUMPTION: While not required, experience with employee engagement or HR tech content may provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Content Marketing Manager role in the North East of England)

Benefits:

• Private healthcare
• Generous holidays
• Wellbeing benefits

Working Hours: Full-time, with flexible hybrid working options.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically employee engagement and communication platforms.

Company Size: 51-200 employees. This size allows for a dynamic, agile work environment with ample opportunities for growth and impact.

Founded: 1994. Oak Engage has a rich history and a strong foundation, providing stability and experience while still being innovative and forward-thinking.

Company Description:

• Oak Engage is an award-winning employee app and intranet solution, empowering businesses to communicate effectively and engage their workforce.
• The company transforms how businesses work and communicate, providing a tailored, user-friendly platform that addresses communication challenges head-on.
• Oak Engage is trusted by world-class brands and offers attentive customer support to ensure client success.

Company Specialties:

• Intranet Software
• Customer Service
• Personal Design
• Cloud-Based Solutions
• User-Friendly Platforms
• Internal Social Media
• Collaboration Platforms
• Knowledge Management
• High-Performance Solutions
• Innovative Technology
• Employee Engagement
• Internal Comms
• Tailored Messaging
• Social Intranet
• Workplace Software

Company Website: https://www.oak.com/

ASSUMPTION: Oak Engage's focus on employee engagement and communication makes it an attractive option for candidates interested in shaping the future of workplace communication.

📊 Role Analysis

Career Level: Senior. This role offers an opportunity to lead content marketing efforts and mentor junior team members.

Reporting Structure: The Senior Content Marketing Manager will report directly to the Head of Marketing & PR and collaborate with various teams, including Design, Product Marketing, Sales, and Customer Success.

Work Arrangement: Hybrid. This role offers a blend of remote work and in-office collaboration, providing flexibility and a balance between independent work and team interaction.

Growth Opportunities:

• As Oak Engage continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company.
• The role offers the chance to work on a wide range of content types and collaborate with diverse teams, fostering professional development and skill expansion.
• The company's commitment to employee growth and clear development pathways enables candidates to progress quickly in their careers.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to candidates who prefer a mix of remote and in-office work.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Newcastle upon Tyne, with employees expected to work from the office a few days a week and remotely for the remainder of the time.

Office Location(s): Central Square South, Orchard Street, Newcastle Upon Tyne, Tyne and Wear NE1 3AZ, GB

Geographic Context:

• Newcastle upon Tyne is a vibrant city in the North East of England, offering a rich cultural scene, historic architecture, and a thriving business community.
• The city is well-connected by public transportation, making it easy for employees to commute from various locations.
• Newcastle upon Tyne is home to a diverse range of industries, providing ample opportunities for professional growth and networking.

Work Schedule: Full-time, with flexible hours and the option to work remotely for part of the week.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to candidates who prefer a mix of remote and in-office work.

💼 Interview & Application Insights

Typical Process:

• Stage 1: CV and application review
• Stage 2: Initial Teams call with the Head of Marketing & PR
• Stage 3: In-person interview and presentation at Oak Engage's Newcastle HQ

Key Assessment Areas:

• Content creation and strategy development
• Project management and stakeholder communication skills
• Commercial awareness and understanding of how content drives growth
• Cultural fit and alignment with Oak Engage's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant content marketing experience and skills.
• Prepare a portfolio of relevant work (links or PDF) to showcase your capabilities during the interview.
• Research Oak Engage's products, clients, and industry to demonstrate your understanding of the business and its market.

ATS Keywords: Content Marketing, B2B SaaS, SEO, Project Management, Writing, Editing, Content Strategy, Demand Generation, Analytics, Social Media, Collaboration, Performance Metrics, Commercial Awareness, Stakeholder Communication, Mentoring, Internal Communications

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Umbraco
• HubSpot
• Google Analytics
• Adobe InDesign
• LinkedIn
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Empowering people
• Innovative and high-performing
• Trusted and secure
• Customer-focused
• Collaborative and supportive

Work Style:

• Dynamic and agile
• Results-driven
• Collaborative and supportive
• Flexible and adaptable

Self-Assessment Questions:

• Do you align with Oak Engage's mission to empower people through effective communication?
• Are you comfortable working in a dynamic, agile environment and collaborating with diverse teams?
• Do you thrive in a results-driven culture and enjoy taking ownership of projects?

ASSUMPTION: Candidates who share Oak Engage's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or meet with clients/partners.
• Balancing multiple projects and deadlines may be challenging at times.
• The role involves working with various teams, requiring strong communication and collaboration skills to ensure projects are delivered successfully.
• The company is growing rapidly, which may present unique challenges and opportunities.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from other content marketing positions in its focus on employee engagement and communication within a B2B SaaS context.
• Oak Engage's emphasis on innovation, high performance, and customer focus sets it apart from other companies in the industry.
• This role offers a unique opportunity to shape the future of employee engagement and communication, with a clear career path for growth and development.

ASSUMPTION: Candidates with experience in employee engagement or HR tech content may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including thought leadership articles, SEO-driven content, and sales assets.
• Creating a series of engaging video scripts to showcase Oak Engage's platform features and benefits, tailored to different audience segments.
• Collaborating with the design team to create visually appealing and on-brand infographics that communicate complex data and insights effectively.

ASSUMPTION: These sample projects demonstrate the breadth and depth of content marketing responsibilities in this role, highlighting the opportunity to work on diverse and impactful initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the next 1-3 years, and how this role will contribute to those plans?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company's values are reflected in its day-to-day operations and decision-making processes?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company foster a collaborative and supportive work environment, and what resources are available to help employees succeed?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your CV and cover letter to highlight your relevant content marketing experience and skills.
• Prepare a portfolio of relevant work (links or PDF) to showcase your capabilities during the interview.
• Research Oak Engage's products, clients, and industry to demonstrate your understanding of the business and its market.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.