📌 Core Information
🔹 Job Title: Senior Content Marketing Specialist
🔹 Company: Experian
🔹 Location: Cyberjaya, Selangor, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies
- Creating high-quality sales enablement and marketing materials
- Collaborating with cross-functional teams to ensure collateral meets stakeholder needs
- Adapting content for local markets and driving engagement and conversion
ASSUMPTION: This role requires a blend of strong content creation skills, visual storytelling, and proficiency in design and videography to produce compelling assets.
📋 Key Responsibilities
✅ Develop and execute content marketing strategy, creating high-quality sales enablement and marketing materials including brochures, case studies, pitch decks, and digital assets that align with product launches and go-to-market strategies.
✅ Design visual assets, utilizing graphic design skills to produce infographics, visual templates, and other creative assets that enhance product narratives.
✅ Manage the end-to-end production of video content, including editing, motion graphics, and on-screen messaging.
✅ Work closely with regional marketing teams to adapt content for local markets.
✅ Collaborate with Product Marketing, Marketing, Sales, Product, and Customer Success teams to ensure collateral meets diverse stakeholder needs and is aligned with overall product strategy.
✅ Gather insights from various teams and customer feedback to continually improve the effectiveness and impact of product materials.
ASSUMPTION: This role involves managing multiple projects and stakeholders in a fast-paced environment, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field
Experience: 5+ years of experience in content marketing, graphic design, or a related field
Required Skills:
- Content creation and strategy development
- Graphic design proficiency using tools such as Adobe Creative Suite, Figma, or Canva
- Analytical expertise in market research, competitive analysis, and data-driven decision-making
- Industry insight into typical product marketing areas, including go-to-market strategy, collateral development, and performance analysis
- Strong copywriting skills
- Experience/familiarity with video production, including scripting, editing, and publishing
- Flexibility to adapt to evolving priorities
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Comfortable working cross-functionally with product, sales, and design teams
Preferred Skills:
- Fluency in multiple languages
- Experience working in a global or multinational organization
ASSUMPTION: Candidates should have experience turning technical product details into engaging narratives and possess strong graphic design skills. Familiarity with video production and the ability to manage multiple projects in a fast-paced environment are also essential.
💰 Compensation & Benefits
Salary Range: RM 150,000 - RM 200,000 per year (Estimated based on industry standards for a Senior Content Marketing Specialist with 5-10 years of experience in Malaysia)
Benefits:
- Health, money, and lifestyle benefits
- Corporate discounts
- Life insurance
- Experian share options scheme
- Generous pensions package
- Annual bonus scheme
- Free lunch once per week in the office
- 25 paid leave days and 3 additional paid days for volunteering activities in your local community
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Content Marketing Specialist with 5-10 years of experience in Malaysia. Actual salary may vary based on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees
Founded: Experian was founded in 1960 and has since grown into a global data and technology company, powering opportunities for people and businesses around the world.
Company Description:
- Experian is a global data and technology company that provides innovative data intelligence solutions to empower organizations and help people achieve their financial goals.
- The company operates across various markets, including financial services, healthcare, automotive, agrifinance, insurance, and many more industry segments.
- Experian invests in talented people and new advanced technologies to unlock the power of data and innovate.
Company Specialties:
- Credit
- Authentication
- Fraud prevention
- Agrifinance
- Score
- Technology
- AI
- Entrepreneurship
- Marketing
- Business
- Finance
Company Website: experian.com
ASSUMPTION: Experian is a well-established company with a strong global presence and a diverse range of products and services. This role offers an opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Global Product Marketing Manager and works closely with regional Product Marketing, Sales, Partnerships, and Marketing teams globally.
Work Arrangement: Hybrid (Office & Remote) with flexible working hours and the option to work from home.
Growth Opportunities:
- Potential career progression into management or specialist roles within the global product marketing function.
- Opportunities to work on diverse projects and collaborate with teams across the globe.
- Access to learning and development programs and unlimited access to educational training courses and materials.
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Hybrid (Office & Remote)
Office Location(s): Cyberjaya, Selangor, Malaysia
Geographic Context:
- The office is located in Cyberjaya, a technology hub and one of Malaysia's Multimedia Super Corridor (MSC) status cities.
- The area offers a mix of urban and suburban living, with easy access to amenities, shopping centers, and public transportation.
- Cyberjaya is approximately 30 minutes away from Kuala Lumpur International Airport (KLIA) and 45 minutes away from Kuala Lumpur city center.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment
- Job offer
Key Assessment Areas:
- Content creation and strategy development skills
- Graphic design proficiency
- Analytical expertise in market research, competitive analysis, and data-driven decision-making
- Industry insight into typical product marketing areas
- Strong copywriting skills
- Experience/familiarity with video production
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Cultural fit and alignment with Experian's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your portfolio or examples of your work, if applicable.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.
ATS Keywords: Content marketing, graphic design, video production, product marketing, sales enablement, marketing materials, stakeholder collaboration, market research, competitive analysis, data-driven decision-making, storytelling, project management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their relevant skills and experiences.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Canva
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or iMovie)
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Inclusion
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
- Flexibility and adaptability
Self-Assessment Questions:
- Do you have experience working in a global or multinational organization?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong project management and communication skills?
- Are you comfortable working cross-functionally with various teams?
- Do you have a customer-centric mindset and a focus on results?
ASSUMPTION: Candidates should assess their cultural fit with Experian's values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment may be challenging for some candidates.
- Working with diverse teams across different time zones and cultures may require strong communication and collaboration skills.
- The role may involve tight deadlines and pressure to deliver high-quality work consistently.
- The hybrid work arrangement may require candidates to be self-motivated and disciplined when working from home.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Marketing Manager or Senior Marketing Specialist, with a focus on content creation, graphic design, and video production.
- In comparison to other roles in the industry, this position offers a unique blend of creative and analytical skills, with a focus on driving engagement and conversion.
- Career progression in this role may lead to management or specialist positions within the global product marketing function.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch, including creating sales enablement materials, designing visual assets, and producing video content.
- Adapting global content for local markets, ensuring cultural relevance and maintaining brand consistency.
- Managing a project to create a comprehensive set of marketing templates, including brochures, case studies, pitch decks, and digital assets, to support the sales team's efforts.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the level of creativity and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global product marketing function?
- How does this role collaborate with other teams, such as sales, partnerships, and regional marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Experian support the professional growth and development of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Experian careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on content creation, graphic design, and video production.
- Prepare a portfolio or examples of your work that demonstrate your creativity, technical proficiency, and strategic thinking.
- Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
