Senior Content Strategist

📌 Core Information

🔹 Job Title: Senior Content Strategist

🔹 Company: GEICO

🔹 Location: Chevy Chase, MD

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Design

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to shape user experience through content
• Leveraging data, research, and design principles to influence project direction
• Crafting high-quality UX writing for various product surfaces to enhance usability
• Managing multiple priorities in an agile environment with shifting deadlines
• Working on business-critical site experiences for a major insurance company

ASSUMPTION: This role requires strong collaboration skills, adaptability, and the ability to manage multiple priorities effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Build relationships and collaborate with other design, research, and key cross-functional partners to shape user experience through content

✅ Leverage data, user research, competitive insights, and user-centered design principles to influence project direction in business-critical site experiences

✅ Craft high-quality UX writing for a range of product surfaces to clearly communicate design intent and business requirements

✅ Write, edit, test, analyze, and iterate on content to make products easy and intuitive to use

✅ Perform user research to find the words that resonate with people and drive results

✅ Manage multiple priorities in an agile environment with shifting deadlines, demonstrating ownership and clarity in your process

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Human-Computer Interaction, English, Communications) or equivalent practical experience

Experience: 5+ years of experience in content strategy, UX/UI writing, content design, and/or technical writing or copywriting

Required Skills:

• Proven experience in content strategy, UX writing, or a related field
• Portfolio demonstrating proficiency in UX content and ability to discuss involvement in the overall design process
• Strong communication and collaboration skills
• Familiarity with agile development processes

Preferred Skills:

• Bachelor’s degree in a relevant field or equivalent practical experience
• Experience working on customer-facing applications
• Deep understanding of user-centered design principles and best practices
• Ability to build and maintain strong relationships with various teams
• Experience with tools such as Figma, FigJam, Mural, and Azure DevOps
• Experience working for retail or web-based companies, financial services, or customer-loyalty driven experiences
• Experience with design systems

ASSUMPTION: While a Bachelor's degree is preferred, equivalent practical experience will also be considered for this role.

💰 Compensation & Benefits

Salary Range: $109,675 - $172,200 per year

Benefits:

• 401K Savings Plan
• Tuition Assistance
• Mental Healthcare
• Fertility Assistance
• Adoption Assistance
• Workplace Flexibility

Working Hours: Full-time, with flexible hours and the option to work from anywhere in the US for up to four weeks per year through the GEICO Flex program

ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as the selected candidate’s work experience, education, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1936

Company Description:

• GEICO (Government Employees Insurance Company) offers a variety of insurance products, including auto, property, business, life, umbrella, travel, pet, and jewelry insurance
• The company is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C.
• GEICO is a member of the Berkshire Hathaway family of companies and strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience

Company Specialties:

• Auto Insurance
• RV Insurance
• ATV Insurance
• Boat Insurance
• Motorcycle Insurance
• Commercial Auto Insurance
• Renters
• Condo & Homeowners Insurance
• ID Theft Insurance
• Umbrella Insurance

Company Website: GEICO Careers

ASSUMPTION: GEICO is a well-established insurance company with a strong brand and a significant market presence.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the Design team and collaborates with various cross-functional teams, including product managers, engineers, and other experience designers

Work Arrangement: Hybrid, with 3 days on-site at one of the following locations: Chevy Chase, MD; New York City, NY; Washington, D.C.; Chicago, IL; Palo Alto, CA; Seattle, WA

Growth Opportunities:

• Potential career progression to a leadership role within the Design team
• Opportunities to work on diverse projects and gain experience in various aspects of content strategy and UX writing
• Access to professional development and training opportunities through GEICO's Total Rewards program

ASSUMPTION: This role offers opportunities for career growth and development within the Design team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site requirements

Office Location(s): Chevy Chase, MD; New York City, NY; Washington, D.C.; Chicago, IL; Palo Alto, CA; Seattle, WA

Geographic Context:

• Chevy Chase, MD: A suburban area near Washington, D.C., with a mix of urban and suburban amenities
• New York City, NY: A major urban center with diverse cultural, entertainment, and dining options
• Washington, D.C.: The capital of the United States, offering a mix of urban and suburban living with numerous historical and cultural attractions
• Chicago, IL: A large city with a diverse economy, rich cultural scene, and numerous Fortune 500 companies
• Palo Alto, CA: A city in the San Francisco Bay Area, known for its high-tech industry and proximity to Silicon Valley
• Seattle, WA: A major city in the Pacific Northwest, home to several Fortune 500 companies and a thriving tech industry

Work Schedule: Full-time, with flexible hours and the option to work from anywhere in the US for up to four weeks per year through the GEICO Flex program

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Design team
• Final interview with the Design Director
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and discussion
• Cultural fit and alignment with GEICO's values
• Problem-solving skills and ability to think critically about content strategy
• Communication and collaboration skills
• Technical skills and proficiency in UX writing

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of GEICO's mission and values
• Be ready to discuss your approach to content strategy and UX writing, as well as your ability to collaborate effectively with cross-functional teams

ATS Keywords: Content Strategy, UX Writing, UX Content, Agile Development, Collaboration, User Research, Insurance, Hybrid Work

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on the candidate's ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Figma
• FigJam
• Mural
• Azure DevOps
• Other tools as needed based on specific projects

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Excellence
• Adaptability

Work Style:

• Collaborative and team-oriented
• Adaptable and able to manage multiple priorities in a fast-paced environment
• Strong communication and problem-solving skills
• Ability to work independently and take ownership of projects

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with GEICO's customer-focused values?
• How do you approach collaborating with cross-functional teams, and how do you handle conflicting priorities or feedback?
• How do you stay up-to-date with industry trends and best practices in content strategy and UX writing, and how do you apply this knowledge to your work?

ASSUMPTION: GEICO values candidates who are customer-focused, integrity-driven, and able to work effectively in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple priorities and shifting deadlines in an agile environment
• Balancing on-site collaboration with remote work in a hybrid setting
• Working with a diverse range of stakeholders and teams with varying levels of content expertise
• Keeping up with industry trends and best practices in content strategy and UX writing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other content strategist roles, this position offers a unique opportunity to work on business-critical site experiences for a major insurance company
• Industry-specific context: Insurance industry experience is not required but may be beneficial for understanding the company's products and services
• Career path comparison: This role offers opportunities for career progression within the Design team and the broader organization

ASSUMPTION: While this role shares similarities with other content strategist positions, it offers unique opportunities and challenges specific to the insurance industry and GEICO's business-critical site experiences.

📝 Sample Projects

• Redesigning the user onboarding experience for GEICO's mobile app to improve user engagement and retention
• Collaborating with the Design team to create a consistent design system for GEICO's content, ensuring a cohesive user experience across all platforms
• Working with product managers to optimize the content for GEICO's website, improving search engine rankings and user engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from user-centered design to collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Design team, and how this role fits into the broader organization?
• How does GEICO support the professional development and growth of its employees, particularly within the Design team?
• What are the most significant challenges facing the Design team currently, and how can this role contribute to addressing them?
• How does GEICO approach user research and data-driven decision-making in its content strategy and UX writing processes?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of GEICO's mission and values
• Be ready to discuss your approach to content strategy and UX writing, as well as your ability to collaborate effectively with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.