📌 Core Information
🔹 Job Title: Senior Content Strategist, Consumer and Tech — West Coast
🔹 Company: Circa - IPG DXTRA
🔹 Location: Los Angeles, San Francisco, Seattle
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and activating comprehensive, multi-channel content strategies for major Consumer and Tech clients
- Collaborating with internal teams and clients to determine objectives and develop editorial workflows
- Creating and managing content calendars, and reporting on content results
- Generating and producing story and content packages across various digital platforms
- Editing and overseeing editorial calendars, and managing analytics and reporting on web content
ASSUMPTION: This role requires a strong background in editorial experience, preferably in the Consumer and Tech sectors, with a proven track record of working under tight deadlines.
📋 Key Responsibilities
✅ Analyze client objectives and audiences to determine content channels and types
✅ Create editorial workflows, develop content calendars, and report on content results
✅ Generate and help produce story and content packages (LinkedIn strategies and posts, blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers)
✅ Edit and help oversee editorial calendars — both for websites and social channels
✅ Edit stories from freelancers and others for publication on the web
✅ Develop and write short-form copy for social posts across multiple channels
✅ Produce content in CMS such as WordPress
✅ Manage analytics and reporting on web content
✅ Contribute story ideas — from pitch to execution — for multiple digital platforms
✅ Coordinate with other departments and teammates, such as art, media buying, social media and more
✅ Act as the sole representative for the Content Strategy team on the West Coast, showing a clear proactive ability to lead and be a presence in internal and client situations
ASSUMPTION: This role requires strong editorial judgment, excellent writing and editing skills, and the ability to work autonomously and proactively.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, or a related field
Experience: 5-7 years of editorial experience at an agency, on an in-house communications team, or on staff at a media or online publishing company
Required Skills:
- Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
- Proven track record of working under daily, weekly, and monthly deadlines
- Keen sense of news value and editorial judgment, especially in the Consumer and Tech spaces
- Excellent editing, writing, and grammatical skills
- Ability to develop creative story ideas and eagerness to execute them
- Knowledge of multimedia storytelling
- Ability to communicate effectively with clients and internal team members
- Experience with SEO or AI search
- Social content experience, including creating social-first TikTok videos and executing LinkedIn content strategies
Preferred Skills:
- Familiarity with WordPress or other CMS platforms
- Experience with analytics tools
ASSUMPTION: Candidates with experience in the Consumer and Tech sectors and a strong portfolio demonstrating their ability to create engaging content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $84,000 - $115,000
Benefits:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the Public Relations and Communications Services industry in the West Coast region.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA is a large, global communications network with a diverse range of services, offering opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role will report directly to the Content Strategy team lead and work closely with account leads, PR specialists, integrated media specialists, social media managers, and creatives.
Work Arrangement: On-site, with the option to work remotely on a case-by-case basis
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management or leadership role within the Content Strategy team
- Opportunities to work on diverse accounts and gain experience in various industries
- Chance to develop skills in areas such as project management, team leadership, and client relations
ASSUMPTION: This role offers opportunities for career growth and development within the Content Strategy team and the broader IPG DXTRA network.
🌍 Location & Work Environment
Office Type: On-site, with flexible remote work options
Office Location(s): Los Angeles, San Francisco, Seattle
Geographic Context:
- Los Angeles: A major city in California, known for its entertainment industry, diverse culture, and Mediterranean climate
- San Francisco: A major city in California, known for its tech industry, diverse culture, and mild Mediterranean climate
- Seattle: A major city in Washington, known for its tech industry, coffee culture, and mild oceanic climate
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The West Coast offices offer a dynamic and collaborative work environment, with opportunities to work with diverse teams and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Content Strategy team lead
Key Assessment Areas:
- Writing and editing skills
- Content strategy development
- Industry knowledge and expertise
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your editorial experience, content strategy skills, and relevant industry knowledge
- Provide examples of your writing and editing work, as well as any content strategy projects you've led or contributed to
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Content Strategy, Editorial Experience, Digital Storytelling, SEO, Social Media, Editing, Writing, Research, Analytics, CMS, Creative Storytelling, Communication, Project Management, Multimedia Storytelling, Client Relations, Deadline Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing and editing skills, content strategy expertise, and cultural fit within the team.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress
- Analytics tools (e.g., Google Analytics)
- Social media platforms (e.g., LinkedIn, TikTok)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are used daily to manage content, track performance, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Diversity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Adaptable and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to work autonomously and proactively, with a strong sense of initiative and ownership?
- Do you have excellent communication skills and the ability to build strong relationships with clients and team members?
- Are you comfortable working with diverse teams and clients, and able to adapt your communication style to different audiences?
ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a dynamic, collaborative work environment will be well-suited to this role and the broader IPG DXTRA culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse clients and teams, each with their own unique needs and expectations
- Keeping up with industry trends and best practices in content strategy and digital storytelling
- Adapting to changes in client objectives, audience needs, and market conditions
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike other content strategy roles, this position requires a strong background in editorial experience and a keen sense of news value in the Consumer and Tech sectors
- This role offers the opportunity to work with major clients in the Consumer and Tech industries, providing exposure to diverse brands and campaigns
- Career progression in this role may involve taking on more responsibilities within the Content Strategy team or exploring opportunities in related fields such as PR, branding, or digital marketing
ASSUMPTION: This role offers unique opportunities for career growth and development within the Content Strategy team and the broader IPG DXTRA network.
📝 Sample Projects
- Developing a comprehensive content strategy for a major Consumer Tech client, including goal setting, audience determination, research and competitor audits, channel selection, and editorial calendar creation
- Creating a series of thought leadership op-eds for a B2B Tech client, demonstrating the client's expertise and thought leadership in the industry
- Managing a team of freelance writers to produce a series of blog posts and social media content for a Consumer Electronics client, ensuring consistent brand voice and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical content strategy process for a new client, from initial consultation to final execution?
- How does the Content Strategy team collaborate with other departments, such as PR, integrated media, and social media, to ensure consistent and effective communication across channels?
- What opportunities are there for professional development and growth within the Content Strategy team and the broader IPG DXTRA network?
- How does the team approach and adapt to changes in client objectives, audience needs, and market conditions?
- What is the team's approach to work-life balance, and how do they support employees' well-being and personal growth?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your editorial experience, content strategy skills, and relevant industry knowledge
- Prepare a portfolio or examples of your writing and editing work, as well as any content strategy projects you've led or contributed to
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
