📌 Core Information
🔹 Job Title: Senior Content Strategist
🔹 Company: GEICO
🔹 Location: Chevy Chase, MD (Hybrid - 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to create user-centered content strategies
- Developing and maintaining content design systems and style guides
- Conducting user research and usability testing to inform content decisions
- Working in an agile environment with a bias for action and a focus on results
- Contributing to a culture of continuous learning and improvement
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on user-centered design principles.
📋 Key Responsibilities
✅ Build relationships and collaborate with design, research, and product teams to create user-centered content strategies
✅ Develop and maintain content design systems and style guides to ensure consistency across products
✅ Conduct user research and usability testing to inform content decisions and improve product usability
✅ Write, edit, and test content to ensure it is clear, concise, and effective in guiding users through digital experiences
✅ Manage time effectively and work in an agile environment to deliver high-quality content on deadline
ASSUMPION: This role requires strong communication, collaboration, and project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Human-Computer Interaction, English, Communications) or equivalent practical experience
Experience: 5+ years (or 3+ years with a Master's degree) in UX/UI writing, content design, or technical writing/copywriting
Required Skills:
- Proven experience in UX content strategy and design
- Strong writing and editing skills
- Familiarity with user-centered design principles and best practices
- Ability to work effectively in an agile environment
- Proficiency in content design tools (e.g., Figma, Mural, Azure DevOps)
Preferred Skills:
- Experience working on internal/employee tools
- Experience with retail or web-based companies, interactive/ad agencies, or start-ups
- Fluency in multiple languages
ASSUMPION: A strong portfolio demonstrating proficiency in UX content strategy and design is essential for this role.
💰 Compensation & Benefits
Salary Range: $104,550 - $172,200 per year
Benefits:
- 401K Savings Plan with 6% company match
- Tuition Assistance
- Mental Healthcare
- Fertility and Adoption Assistance
- Workplace Flexibility (up to 4 weeks remote work per year)
Working Hours: Full-time (40 hours per week)
ASSUMPION: The salary range provided is a general guideline and may vary based on the selected candidate's work experience, education, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: GEICO is a leading auto insurance company, offering a wide range of insurance products and services to customers nationwide.
Company Size: GEICO is a large company with over 10,000 employees, providing opportunities for career growth and development.
Founded: GEICO was founded in 1936 and is a subsidiary of Berkshire Hathaway.
Company Description:
- GEICO is committed to providing exceptional customer service and affordable insurance products
- The company fosters a culture of innovation, continuous improvement, and employee development
- GEICO offers a comprehensive benefits package, including health, dental, vision, and retirement plans
Company Specialties:
- Auto Insurance
- Property Insurance
- Life Insurance
- Business Insurance
- Umbrella Insurance
Company Website: geico.com
ASSUMPTION: GEICO's large size and extensive product offerings provide ample opportunities for career growth and advancement.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in content strategy and design.
Reporting Structure: The Senior Content Strategist will report directly to the Design Manager and collaborate closely with product managers, engineers, and other designers.
Work Arrangement: This is a hybrid role, requiring employees to be on-site 3 days per week at one of several GEICO offices across the United States.
Growth Opportunities:
- Potential to lead and mentor junior content designers and writers
- Opportunities to work on high-impact projects and drive strategic content initiatives
- Career advancement opportunities within GEICO's large and diverse organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on GEICO's digital products and services.
🌍 Location & Work Environment
Office Type: GEICO's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Chevy Chase, MD (Headquarters), New York City, NY, Washington, DC, Chicago, IL, Palo Alto, CA, and Seattle, WA
Geographic Context:
- Chevy Chase, MD: A suburban area near Washington, DC, with a mix of urban and rural surroundings
- New York City, NY: A bustling metropolis with diverse neighborhoods and cultural attractions
- Washington, DC: The nation's capital, with a mix of historic and modern architecture and a vibrant cultural scene
- Chicago, IL: A large city with a rich history, diverse neighborhoods, and a thriving arts and culture scene
- Palo Alto, CA: A city in the heart of Silicon Valley, known for its tech industry and innovative culture
- Seattle, WA: A coastal city with a mild climate, surrounded by natural beauty and outdoor recreation opportunities
Work Schedule: This role follows a hybrid work arrangement, with employees required to be on-site 3 days per week.
ASSUMPTION: GEICO's multiple office locations provide flexibility for employees to choose a work environment that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the design team and product manager
- Final interview with the design director
Key Assessment Areas:
- Portfolio review and discussion of UX content strategy and design process
- Writing and editing samples to assess communication skills and style
- Behavioral and situational interview questions to evaluate problem-solving skills and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best UX content strategy and design work
- Be ready to discuss your approach to user-centered design and content strategy
- Research GEICO's company culture and values to demonstrate your fit for the organization
ATS Keywords: UX content strategy, UX design, user-centered design, content design, copywriting, technical writing, agile, collaboration, communication, project management
ASSUMPTION: GEICO's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.
🛠️ Tools & Technologies
- Figma
- Mural or similar collaboration tools
- Azure DevOps
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Docs, Sheets, Slides)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as GEICO provides training and support for employees to develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to work effectively in an agile environment
Self-Assessment Questions:
- How do you ensure that your content resonates with users and drives results?
- Can you describe a time when you had to adapt your work style to fit a new team or project?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: GEICO values candidates who align with their core values and can thrive in a collaborative, agile work environment.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in an agile environment
- Working with a large, matrixed organization and navigating complex decision-making processes
- Managing remote team members and fostering a collaborative virtual work environment
- Keeping up with industry trends and best practices in UX content strategy and design
ASSUMPTION: These challenges can be mitigated with strong project management, communication, and collaboration skills, as well as a deep understanding of user-centered design principles.
📈 Similar Roles Comparison
- Unlike other content strategy roles, this position requires a strong focus on UX content and collaboration with design and research teams
- GEICO's large size and extensive product offerings provide a unique opportunity to work on a wide range of content projects and initiatives
- Career advancement opportunities within GEICO's large and diverse organization are more plentiful than in smaller companies
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, with ample opportunities for career growth and development.
📝 Sample Projects
- Redesigning the user onboarding experience for GEICO's mobile app
- Developing a content design system to ensure consistency across GEICO's digital products and services
- Conducting user research to inform the content strategy for a new product launch
ASSUMPTION: These sample projects demonstrate the range of content strategy and design work required for this role, from tactical execution to strategic planning and user research.
❓ Key Questions to Ask During Interview
- Can you describe the design team's process for iterating and testing content designs?
- How does the content strategy team collaborate with product managers and engineers to ensure content aligns with product goals and functionality?
- What opportunities are there for growth and development within the content strategy team and GEICO as a whole?
- How does GEICO support work-life balance for employees in hybrid and remote work arrangements?
- Can you provide an example of a recent content project that required significant collaboration and stakeholder management?
ASSUMPTION: These questions are designed to help you understand the role's day-to-day responsibilities, the team's work dynamic, and GEICO's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GEICO Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best UX content strategy and design work
- Research GEICO's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
