📌 Core Information
🔹 Job Title: Senior Content Strategist, Demand Gen
🔹 Company: StackAdapt
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada & US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for demand generation campaigns
- Crafting high-performing content that drives leads and moves prospects through the funnel
- Collaborating with cross-functional teams to shape campaign messaging and formats
- Leveraging AI and research tools to enhance efficiency and campaign performance
- Analyzing campaign performance to iterate and optimize content strategies
ASSUMPTION: This role requires a strategic, hands-on individual contributor who can think like a content strategist and write like a creative storyteller. Experience in B2B content marketing, preferably in SaaS or AdTech/MarTech, is essential.
📋 Key Responsibilities
✅ Develop and execute content strategies that support demand generation campaigns and business goals
✅ Write high-quality content assets across the buyer journey
✅ Own the content lifecycle: planning and positioning, writing, reviewing, and publishing
✅ Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats
✅ Ensure content is SEO-informed, visually engaging, and optimized for performance
✅ Use Google Analytics (GA4) and heatmapping tools to tie content efforts to performance outcomes
✅ Leverage AI and research tools to build or integrate advanced workflows and enhance efficiency
✅ Analyze campaign performance to iterate and optimize based on what’s working
✅ Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events, and more
ASSUMPTION: This role involves a mix of strategic planning, creative writing, and data-driven optimization. Candidates should be comfortable managing multiple deadlines, stakeholders, and competing priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)
Required Skills:
- Proven success crafting content that supports lead generation and sales enablement
- Strong writing skills—able to flex tone and structure based on audience and stage of funnel
- Proven experience using Google Analytics (GA4) and heatmapping tools to assess content performance
- Experience in full-funnel campaign development and content sequencing
- Comfort with performance metrics and using data to optimize content strategy
- Strategic mindset with the ability to tie messaging to business outcomes
- Hands-on experience experimenting with emerging AI tools to improve campaign execution and marketing outcomes
- Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities
- Experience designing and executing A/B tests on content assets to optimize engagement, conversions, and overall campaign performance
Preferred Skills:
- Experience creating playbooks or campaign content frameworks
ASSUMPTION: Candidates should have a proven track record in B2B content marketing and be comfortable working with AI tools to optimize content strategies.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Content Strategist role in Canada)
Benefits:
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership
- Robust training and onboarding program
- Coverage and support of personal development initiatives
- Access to StackAdapt programmatic courses and certifications
- Awesome parental leave policy
- Friendly, welcoming, and supportive culture
- Social and team events
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Content Strategist role in Canada. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision
- The AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey
- The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels
Company Specialties:
- Content amplification
- Content Distribution
- Advertising
- Native Ads
- Display Ads
- Mobile Ads
- Audio Ads
- Connected TV Ads
- Programmatic Advertising
- Demand-side Platform
Company Website: www.stackadapt.com
ASSUMPTION: StackAdapt is a well-established company in the technology industry, with a strong focus on AI-powered marketing solutions. They value innovation, data-driven decision making, and a supportive work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Demand Generation
Work Arrangement: Remote (Canada & US)
Growth Opportunities:
- Potential to lead a team or mentor junior content strategists as the company grows
- Opportunities to expand into new markets and campaign channels
- Possibility to take on more strategic or leadership roles within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Remote-first company
Office Location(s): Toronto, ON (Headquarters)
Geographic Context:
- Canada has a diverse and multicultural population, with a strong focus on work-life balance
- The United States offers a wide range of cultural experiences and professional opportunities
- Both countries have well-established tech industries and a strong demand for marketing talent
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results-driven work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation that candidates will be available during core business hours in their respective time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent team
- Content strategy challenge or writing test
- Interview with the Head of Demand Generation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content strategy and planning skills
- Writing and creative storytelling abilities
- Data-driven decision making and performance analysis
- Collaboration and communication skills
- Cultural fit and alignment with StackAdapt's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B content marketing experience and relevant skills
- Include examples of your writing and content strategy work, if available
- Be prepared to discuss your approach to using data and AI tools to optimize content strategies
ATS Keywords: B2B content marketing, demand generation, content strategy, writing, AI tools, performance metrics, collaboration, data-driven decision making
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, writing skills, and cultural fit with StackAdapt. Candidates should be prepared to discuss their approach to content strategy, data analysis, and collaboration.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- Heatmapping tools (CrazyEgg, Hotjar)
- AI and research tools (ChatGPT, Gemini, SEMrush)
- Content management systems (CMS)
- Project management tools (Asana, Trello, JIRA)
- Collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with or be willing to learn the tools and technologies listed above, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Creative
Self-Assessment Questions:
- How do you approach using data and AI tools to optimize content strategies?
- Can you provide an example of a time when you had to adapt your content approach based on performance metrics or feedback?
- How do you ensure your writing aligns with the company's voice and values?
ASSUMPTION: StackAdapt values candidates who are data-driven, innovative, collaborative, and adaptable. Candidates should be able to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing multiple deadlines, stakeholders, and competing priorities in a fast-paced environment
- Keeping up with emerging AI tools and trends in the content marketing landscape
- Balancing strategic thinking with tactical execution and day-to-day content creation
- Adapting to a remote work environment and building relationships with team members virtually
ASSUMPTION: These challenges require strong time management, prioritization, and communication skills, as well as a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on demand generation and lead nurturing
- Compared to other B2B content marketing roles, this position places a greater emphasis on data-driven decision making and AI tool integration
- Career progression in this role could lead to leadership or strategic positions within the marketing organization, rather than focusing on content creation alone
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other content marketing positions, particularly in terms of its focus on demand generation and data-driven optimization.
📝 Sample Projects
- Developing a content strategy for a new product launch, including messaging frameworks, content assets, and channel-specific recommendations
- Creating a series of blog posts or guides that educate prospects on the benefits of the company's platform and drive leads through the funnel
- Designing and executing A/B tests on content assets to optimize engagement, conversions, and overall campaign performance
ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven aspects of the role, as well as the candidate's ability to collaborate with cross-functional teams to bring campaign experiences to life.
❓ Key Questions to Ask During Interview
- How does the company support the integration of AI tools into content strategies and workflows?
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company foster a culture of innovation and continuous learning?
- What opportunities are there for growth and professional development within the marketing organization?
- How does the company support work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These questions help candidates better understand the company's approach to AI integration, team structure, culture, growth opportunities, and work-life balance, allowing them to make a more informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B content marketing experience and relevant skills
- Prepare examples of your writing and content strategy work, if available
- Be ready to discuss your approach to using data and AI tools to optimize content strategies during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
