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Senior Content Strategist, Employee Experience

SoFi
Full-time
On-site
San Francisco, California, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Strategist, Employee Experience

πŸ”Ή Company: SoFi

πŸ”Ή Location: San Francisco, CA; Seattle, WA; New York City, NY

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Financial Services, Employee Experience

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site (with potential for hybrid in the future)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading content and channel strategy for the People Team
  • Driving engagement and clarity around employee initiatives
  • Collaborating cross-functionally to create clear, actionable communications
  • Storytelling to bring SoFi's culture to life internally and externally

ASSUMPTION: This role requires a strategic thinker with strong writing skills and a passion for employee experience. Familiarity with fast-paced, high-growth environments is beneficial.

πŸ“‹ Key Responsibilities

βœ… Lead content and channel strategy across employee-facing platforms

βœ… Drive communication efforts for major People initiatives

βœ… Write and edit communications across formats, ensuring clarity and alignment with SoFi's tone

βœ… Partner with various teams to turn complex topics into simple, effective messages

βœ… Support large-scale change communication to help employees adapt and stay informed

βœ… Develop and manage the People Team’s editorial calendar and content cadence

βœ… Track engagement metrics and use feedback to continuously improve content strategy

βœ… Bring SoFi's culture to life through storytelling

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and project management. Strong organizational skills and the ability to balance multiple projects are crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, English, Journalism, or a related field

Experience: 7+ years in internal communications, employee experience, or change management

Required Skills:

  • Exceptional writing, editing, and storytelling skills
  • Strategic thinking and project management skills
  • Experience working cross-functionally and building trust with diverse stakeholders
  • Familiarity with platforms like ServiceNow, Workday, Confluence, or similar tools
  • Passion for employee experience and culture, with a strong sense of empathy and clarity in communication

Preferred Skills:

  • Experience in the financial services industry
  • Fluency in multiple languages

ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the nuances of communicating within a financial services company.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Content Strategist in the San Francisco Bay Area)

Benefits:

  • Comprehensive benefits package, including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Generous paid time off and flexible work arrangements
  • Employee stock purchase plan
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Final offers will be determined based on individual factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help its members reach their financial goals.

Company Size: Medium to large (1,001-5,000 employees). This size allows for ample opportunities for collaboration and growth but may also mean more bureaucracy and slower decision-making.

Founded: 2011. SoFi has grown rapidly in a short period, providing ample opportunities for career advancement.

Company Description:

  • SoFi is a values-driven company on a mission to help its members get their money right
  • They create modern financial products and services to help people borrow, save, spend, invest, and protect their money better
  • SoFi is committed to embracing diversity and offers reasonable accommodations to candidates with physical or mental disabilities

Company Specialties:

  • Student loan refinancing and consolidation
  • Mortgages and mortgage refinancing
  • Personal loans
  • MBA loans
  • Wealth management
  • Life insurance
  • Career strategy and personal finance

Company Website: sofi.com

ASSUMPTION: SoFi's mission and values-driven approach may appeal to candidates who want to work for a company that prioritizes social impact and employee well-being.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on SoFi's employee communications.

Reporting Structure: This role reports directly to the Head of Employee Communications within the People Team.

Work Arrangement: On-site, with potential for hybrid work in the future. SoFi is headquartered in San Francisco but has offices in Seattle, WA, and New York City, NY.

Growth Opportunities:

  • Advancement within the People Team or related departments
  • Expansion of responsibilities as SoFi continues to grow
  • Potential to move into a management or leadership role

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to grow with the company as it continues to expand.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity.

Office Location(s): San Francisco, CA; Seattle, WA; New York City, NY

Geographic Context:

  • San Francisco: Known for its tech industry, vibrant culture, and diverse neighborhoods
  • Seattle: Home to a thriving tech scene, with a focus on outdoor recreation and coffee culture
  • New York City: A global financial hub with a fast-paced, competitive work environment

Work Schedule: Full-time, with flexible hours and the opportunity for remote work in the future.

ASSUMPTION: The location of this role may impact the ideal candidate's commute and work-life balance. Candidates should consider their personal preferences and circumstances when applying.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the People Team
  • On-site or virtual interview with the hiring manager and potential team members
  • Final interview with the Head of Employee Communications
  • Background check and offer extension

Key Assessment Areas:

  • Writing and editing skills
  • Strategic thinking and project management abilities
  • Cultural fit and alignment with SoFi's values
  • Experience working cross-functionally and collaborating with diverse stakeholders

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Provide examples of your writing and editing work, demonstrating your ability to create clear, concise, and engaging content
  • Showcase your understanding of SoFi's mission and values, and explain how you can contribute to its success

ATS Keywords: Internal Communications, Employee Experience, Change Management, Writing, Editing, Storytelling, Strategic Thinking, Project Management, Cross-Functional Collaboration, Empathy, Communication Clarity, Content Strategy, Engagement Metrics, Content Planning, Content Creation, Editorial Calendar Management

ASSUMPTION: SoFi's application process may be competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

πŸ› οΈ Tools & Technologies

  • ServiceNow
  • Workday
  • Confluence
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Sheets, Slides)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put Members First
  • Act with Integrity
  • Solve with Creativity
  • Reinvent the Industry
  • Think Like a Founder

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on innovation and continuous improvement

Self-Assessment Questions:

  • Do I align with SoFi's values and mission?
  • Am I comfortable working in a fast-paced, high-growth environment?
  • Can I balance strategic thinking with tactical execution?

ASSUMPTION: SoFi's culture is fast-paced, innovative, and focused on member-centricity. Candidates should be comfortable working in a dynamic environment and be able to adapt to change.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing strategic planning with day-to-day content creation
  • Navigating a large, fast-growing organization with evolving priorities
  • Adapting to a hybrid or fully remote work environment in the future

ASSUMPTION: These challenges may require strong organizational skills, adaptability, and the ability to prioritize and manage multiple projects effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on employee experience and internal communications within the financial services industry
  • Similar roles may be found in other industries, such as tech or healthcare, but the context and priorities may differ
  • Career progression may involve moving into a management or leadership role within the People Team or related departments

ASSUMPTION: Candidates should research similar roles in other industries to gain a better understanding of the unique aspects of this position and how it may differ from comparable roles.

πŸ“ Sample Projects

  • Developing a comprehensive onboarding communication plan to welcome new employees to SoFi
  • Creating a series of articles and FAQs to explain a new performance management system
  • Designing an internal marketing campaign to promote a new employee benefits program

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader People Team strategy, and how will my work impact the employee experience?
  • What are the biggest challenges facing the People Team in the next 12-24 months, and how can this role help address them?
  • How does SoFi support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does SoFi foster a culture of inclusion and diversity, and what initiatives are in place to support these efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its mission, while also providing valuable insights into the position and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on writing, editing, and strategic thinking
  • Provide examples of your writing and editing work, demonstrating your ability to create clear, concise, and engaging content
  • Prepare for interviews by researching SoFi's mission, values, and culture, and be ready to discuss how you can contribute to its success
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.