📌 Core Information
🔹 Job Title: Senior Copy Writer, Growth
🔹 Company: Robinhood
🔹 Location: Menlo Park, CA & New York, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies that align with the customer lifecycle and growth objectives.
- Crafting persuasive and engaging copy for various channels, including email campaigns, landing pages, in-app messages, and social media.
- Creating and optimizing content for each stage of the customer lifecycle, from acquisition to retention.
- Collaborating with cross-functional teams to ensure cohesive messaging across all platforms.
- Analyzing content performance using analytics tools and iterating on strategies to achieve critical metrics.
ASSUMPTION: This role requires a strong understanding of customer psychology and how to craft messages that drive action. Familiarity with SEO principles and analytics tools is also essential.
📋 Key Responsibilities
✅ Develop and implement content strategies that align with the customer lifecycle and growth objectives.
✅ Write persuasive and engaging copy for various channels, ensuring all content is on-brand and tailored to specific audience segments.
✅ Create and optimize content for each stage of the customer lifecycle, developing messaging that resonates with customers at different touchpoints and drives conversion.
✅ Collaborate with the growth team to develop content that supports A/B testing, lead generation, and other growth experiments.
✅ Incorporate SEO standard processes into your writing to improve search rankings and organic traffic.
✅ Work closely with designers, marketers, product managers, and other collaborators to ensure cohesive messaging across all platforms.
✅ Provide guidance and mentorship to junior writers as needed.
ASSUMPTION: This role may require occasional overtime or flexibility in working hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
Experience: 5+ years of experience in copywriting, content strategy, or a related field, preferably in a lifecycle or growth-focused role.
Required Skills:
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of customer psychology and how to craft messages that drive action.
- Familiarity with SEO principles and analytics tools.
- Ability to generate innovative ideas and solutions that enhance the customer experience and contribute to growth objectives.
- Meticulous attention to detail.
- Excellent communication and interpersonal skills.
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's primary language of operation.
💰 Compensation & Benefits
Salary Range: The expected salary range for this role is based on the location where the work will be performed and is aligned to one of three compensation zones. For Menlo Park, CA; New York, NY; Bellevue, WA; and Washington, DC, the range is $128,000 - $150,000 USD per year. For Denver, CO; Westlake, TX; and Chicago, IL, the range is $112,000 - $132,000 USD per year. For Lake Mary, FL; Clearwater, FL; and Gainesville, FL, the range is $99,000 - $117,000 USD per year.
Benefits:
- Market competitive and pay equity-focused compensation structure.
- 100% paid health insurance for employees with 90% coverage for dependents.
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits.
- Dedicated mental health support for employees and eligible dependents.
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits.
Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Actual compensation may vary based on factors such as education, training, experience, location, business needs, or market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Robinhood is a leading fintech company that's democratizing finance for all by providing commission-free trading and investing, as well as other financial services.
Company Size: Robinhood has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured work environment with clear career paths and opportunities for growth.
Founded: Robinhood was founded in 2013 and has since grown to become a publicly traded company with a significant market presence.
Company Description:
- Robinhood is a customer-centric company that prioritizes accessibility and inclusivity in its products and services.
- The company offers a range of financial services, including trading, investing, and cryptocurrency, all with a focus on making these services accessible to a broader audience.
- Robinhood is known for its user-friendly platform and innovative approach to financial services.
Company Specialties:
- Commission-free trading and investing.
- Cryptocurrency trading and investing.
- Cash management and debit card services.
- Financial news and education.
Company Website: http://www.robinhood.com
ASSUMPTION: Robinhood's focus on accessibility and inclusivity in its products and services is likely to extend to its company culture, creating an environment where diversity and inclusion are valued.
📊 Role Analysis
Career Level: This role is at the mid-senior level, indicating that the successful candidate will have significant experience and expertise in their field.
Reporting Structure: The Senior Copy Writer, Growth will report directly to the Head of Growth Marketing or a similar role, working closely with cross-functional teams to ensure cohesive messaging across all platforms.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary depending on the location and the needs of the team.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and leadership within the team.
- The company's focus on growth and expansion provides opportunities for career advancement as the company continues to grow.
- Robinhood's diverse range of financial services offers opportunities for career development and growth within the company.
ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role over time.
🌍 Location & Work Environment
Office Type: Robinhood's offices are designed to be lively and collaborative, with catered meals, fully stocked kitchens, and geo-specific commuter benefits.
Office Location(s): Menlo Park, CA & New York, NY
Geographic Context:
- Menlo Park, CA is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
- New York, NY is a major financial hub, offering a vibrant and dynamic work environment with access to a wide range of cultural and recreational activities.
Work Schedule: The work schedule for this role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary depending on the location and the needs of the team.
ASSUMPTION: The hybrid work arrangement for this role may provide flexibility for employees to balance their work and personal lives, while also fostering collaboration and team building in the office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and assess cultural fit.
- Writing test or portfolio review to evaluate the candidate's writing skills and style.
- On-site or video interview with the hiring manager and/or team members to discuss the role in more detail and assess the candidate's fit for the team.
- Final interview with a senior leader or executive to discuss the role's fit within the organization and answer any remaining questions.
Key Assessment Areas:
- Writing skills and style.
- Understanding of customer psychology and how to craft messages that drive action.
- Familiarity with SEO principles and analytics tools.
- Ability to work effectively in a team environment.
- Cultural fit and alignment with Robinhood's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your writing work, demonstrating your ability to craft persuasive and engaging copy for various channels.
- Prepare for the writing test or portfolio review by showcasing your best work and explaining your thought process behind each piece.
- Research Robinhood's products, services, and values to demonstrate your understanding of the company and your enthusiasm for the role.
ATS Keywords: Customer lifecycle, growth initiatives, copywriting, content strategy, lifecycle marketing, SEO, analytics, team collaboration, creativity, attention to detail
ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills and to demonstrate your enthusiasm for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot).
- Analytics tools (e.g., Google Analytics, Mixpanel).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's needs and the company's standard tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Robinhood prioritizes accessibility and inclusivity in its products and services.
- Innovative: The company is known for its user-friendly platform and innovative approach to financial services.
- Collaborative: Robinhood fosters a collaborative work environment, with teams working closely together to achieve common goals.
Work Style:
- Data-driven: Robinhood uses data and analytics to inform its decision-making and drive growth.
- Agile: The company's focus on growth and expansion requires a willingness to adapt and pivot as needed.
- Results-oriented: Robinhood prioritizes outcomes and impact, with a focus on driving customer acquisition, engagement, retention, and loyalty.
Self-Assessment Questions:
- Do you have a strong understanding of customer psychology and how to craft messages that drive action?
- Are you comfortable working in a data-driven and agile environment, with a focus on results and impact?
- Do you thrive in a collaborative work environment, with a willingness to adapt and pivot as needed?
ASSUMPTION: Robinhood's focus on accessibility, inclusivity, and innovation is likely to extend to its company culture, creating an environment where diversity and inclusion are valued, and employees are encouraged to bring their unique perspectives to the table.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the fintech industry may require the successful candidate to adapt quickly to changes and pivot as needed.
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering collaboration and team building in the office environment.
- The competitive nature of the fintech industry may require the successful candidate to work effectively in a fast-paced and high-pressure environment.
- The need to balance multiple projects and priorities may require the successful candidate to prioritize effectively and manage their time efficiently.
ASSUMPTION: The potential challenges associated with this role may be mitigated by the company's focus on employee well-being, work-life balance, and professional development opportunities.
📈 Similar Roles Comparison
- Compared to other lifecycle or growth-focused roles, this role may require a greater emphasis on data-driven decision-making and a willingness to adapt and pivot as needed.
- Compared to other roles in the financial services industry, this role may require a greater emphasis on accessibility and inclusivity in its products and services.
- Career path comparison: This role may provide opportunities for career advancement within the company, with potential paths to management, leadership, or specialized roles within the marketing and communications department.
ASSUMPTION: The specific requirements and expectations of this role may vary depending on the company's needs and the team's priorities, so it's essential to tailor your application materials to highlight your relevant experience and skills and to demonstrate your enthusiasm for the role and the company.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch, driving customer acquisition, engagement, and retention.
- Crafting persuasive and engaging copy for a marketing campaign, resulting in a significant increase in customer sign-ups or conversions.
- Optimizing content for a specific stage of the customer lifecycle, driving conversion and improving customer retention rates.
ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the company's needs and the team's priorities, so it's essential to tailor your application materials to highlight your relevant experience and skills and to demonstrate your enthusiasm for the role and the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Robinhood support the professional development and growth of its employees?
- What are the key challenges facing the team or the company, and how can this role contribute to addressing them?
- What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as your understanding of the industry and the specific needs of the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the writing test or portfolio review by showcasing your best work and explaining your thought process behind each piece.
- Research Robinhood's products, services, and values to demonstrate your understanding of the company and your enthusiasm for the role.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
