Senior Copywriter

**📌 Core Information** 🔹 **Job Title:** Senior Copywriter 🔹 **Company:** Scapia 🔹 **Location:** Bengaluru, India 🔹 **Job Type:** Full-Time 🔹 **Category:** Marketing & Communications 🔹 **Date Posted:** April 28, 2025 **🚀 Job Overview** Key aspects of this role include: - Crafting compelling stories that inspire travel enthusiasts - Collaborating with the creative team to develop engaging campaigns - Owning the brand voice across various touchpoints, from app to ads - Simplifying complex credit, rewards, and travel hacks for a wide audience - Partnering with designers, marketers, and product folks to bring ideas to life - Continuously learning and improving based on performance data **ASSUMPTION:** This role requires a strong background in copywriting and a deep understanding of the travel industry. The ideal candidate will be able to balance creativity with practicality, crafting compelling narratives that drive action. **📋 Key Responsibilities** ✅ **Craft Stories That Inspire Travel** - Develop engaging narratives that capture the essence of travel and resonate with Scapia's audience - Collaborate with the creative team to integrate storytelling into campaigns and marketing materials ✅ **Develop Campaigns with the Creative Team** - Name, shape, and bring campaigns to life, from concept to execution - Work closely with designers, marketers, and product managers to ensure campaigns align with brand guidelines and business objectives ✅ **Own the Brand Voice Across Touchpoints** - Ensure consistency in tone, style, and messaging across all Scapia communications - Adapt content for various platforms, from social media to email to print, maintaining the brand's unique voice ✅ **Simplify Complex Concepts for the Audience** - Break down intricate financial and travel concepts into digestible, engaging content - Ensure all communications are clear, concise, and actionable ✅ **Partner with Designers, Marketers, and Product Folks** - Collaborate with cross-functional teams to create compelling content that drives results - Provide input on creative direction, content strategy, and campaign performance ✅ **Look at What Works (and What Doesn’t) to Keep Getting Better** - Analyze campaign performance data to identify trends, refine strategies, and improve future campaigns - Continuously seek feedback and iterate on content to enhance its impact **ASSUMPTION:** The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be open to feedback and collaboration. They should be able to balance multiple projects and deadlines while maintaining a high standard of quality. **🎯 Required Qualifications** **Education:** - Bachelor's degree in English, Communications, Journalism, or a related field **Experience:** - 6+ years of proven experience in copywriting, content creation, or a related role - Experience in the travel, finance, or marketing industries is a plus **Required Skills:** - Excellent writing and storytelling skills, with a strong portfolio demonstrating creativity and versatility - Strong understanding of the travel industry and consumer behavior - Proficiency in social media, email marketing, and content management systems - Ability to work independently and manage multiple projects simultaneously - Strong communication, collaboration, and interpersonal skills **Preferred Skills:** - Experience with content creation, ideation, or video scripting - Familiarity with SEO best practices and content optimization - Knowledge of HTML, CSS, or other web development languages - Experience with project management tools and Agile methodologies **ASSUMPTION:** Candidates should have a proven track record of crafting engaging, on-brand content that resonates with audiences and drives action. They should be comfortable working in a fast-paced, collaborative environment and be open to feedback and iteration. **💰 Compensation & Benefits** **Salary Range:** INR 12,00,000 - 18,00,000 per annum (AI-estimated based on industry standards for a Senior Copywriter role in Bengaluru, India) **Benefits:** - Comprehensive health insurance coverage - Retirement contribution matching - Generous vacation and leave policies - Flexible work arrangements, including remote work options - Employee stock options and equity compensation - Professional development opportunities and training programs - A dynamic, high-energy work environment with a strong focus on employee growth and success **Working Hours:** Full-time position with a standard workweek of 40 hours, with flexibility for remote work arrangements **ASSUMPTION:** The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure. The benefits package is designed to attract and retain top talent in the competitive Bengaluru job market. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Fintech, focusing on travel rewards and credit card services **Company Size:** Early-stage startup with a small, tight-knit team **Founded:** 2021, with a mission to make travel more accessible and rewarding for consumers **Company Description:** - Scapia is a fast-growing fintech startup that combines credit cards, travel rewards, and AI-driven personalization to create a unique, engaging travel experience for its users - The company aims to disrupt the traditional credit card industry by offering innovative, user-centric products that cater to the evolving needs of modern travelers - Scapia's team is passionate about travel, technology, and creating meaningful connections with customers **Company Specialties:** - AI-driven personalization and recommendation engines - Innovative credit card products and rewards structures - Seamless integration of travel, finance, and technology services - Data-driven decision-making and continuous product improvement **Company Website:** **ASSUMPTION:** Scapia's unique value proposition and focus on personalization set it apart in the competitive fintech landscape. The company's early-stage status offers candidates the opportunity to join a growing, dynamic team and make a significant impact on the company's success. **📊 Role Analysis** **Career Level:** Mid-level to senior, with opportunities for growth and advancement as the company expands **Reporting Structure:** This role reports directly to the Head of Marketing or a similar leadership position, depending on the company's organizational structure **Work Arrangement:** Remote-friendly with flexible work arrangements, including hybrid and on-site options, depending on the candidate's preferences and the company's needs **Growth Opportunities:** - As Scapia grows, there will be ample opportunities for the Senior Copywriter to take on additional responsibilities, such as managing a team or leading content strategy - The company's focus on innovation and continuous improvement creates an environment where talented individuals can thrive and advance their careers **ASSUMPTION:** The ideal candidate for this role will be comfortable working in a fast-paced, evolving environment and be open to taking on new challenges as the company grows and changes. **🌍 Location & Work Environment** **Office Type:** Scapia's office is a modern, collaborative workspace designed to foster creativity and productivity **Office Location(s):** Bengaluru, India, with plans to expand to other major cities as the company grows **Geographic Context:** - Bengaluru is a major tech hub and startup ecosystem, offering a vibrant culture, diverse dining options, and ample entertainment opportunities - The city's mild climate and rich history make it an attractive destination for both local and international talent **Work Schedule:** - Scapia offers flexible work arrangements, including remote work options and flexible hours, to accommodate employees' personal needs and preferences - The company's dynamic, high-energy work environment encourages collaboration, innovation, and a strong work-life balance **ASSUMPTION:** Scapia's flexible work arrangements and commitment to employee well-being make it an attractive option for candidates seeking a supportive, growth-oriented work environment. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume screening 2. Phone or video call with the hiring manager or a member of the HR team 3. In-depth writing test or content creation challenge 4. Final round interview with senior leadership, focusing on cultural fit and long-term potential **Key Assessment Areas:** - Writing and storytelling skills, with a focus on creativity, clarity, and engagement - Understanding of the travel industry and consumer behavior - Ability to work collaboratively and adapt to feedback - Problem-solving skills and the capacity to think critically about content strategy **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for travel and storytelling - Showcase your portfolio or provide samples of your work that demonstrate your ability to craft engaging, on-brand content - Prepare for the writing test or content creation challenge by familiarizing yourself with Scapia's brand voice, values, and target audience **ATS Keywords:** (Include these keywords in your resume to help your application stand out) - Copywriting, storytelling, content creation, campaign development, brand voice, social media, email marketing, landing pages, blog writing, collaboration, feedback, deadline management, tone adaptation, creativity, problem-solving, wit, poetry, travel, finance, marketing, A/B testing, SEO, HTML, CSS, Agile methodologies, project management tools **ASSUMPTION:** Scapia's hiring process is designed to evaluate candidates' skills, cultural fit, and long-term potential. The company values transparency, collaboration, and continuous learning, and encourages candidates to ask questions and engage openly throughout the interview process. **🛠️ Tools & Technologies** - Content management systems (e.g., WordPress, Contentful, or similar platforms) - Social media management tools (e.g., Hootsuite, Buffer, or similar platforms) - Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar platforms) - Collaboration and project management tools (e.g., Asana, Trello, Jira, or similar platforms) - Design and prototyping tools (e.g., Sketch, Figma, Adobe Creative Suite, or similar platforms) - SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, or similar platforms) **ASSUMPTION:** The ideal candidate will be comfortable working with a wide range of tools and technologies, and be open to learning and adopting new platforms as needed. **👔 Cultural Fit Considerations** **Company Values:** - **Passion:** We are driven by our love for travel and our commitment to creating meaningful experiences for our users - **Creativity:** We embrace innovation and continuous learning, fostering a culture of experimentation and growth - **Collaboration:** We work together, share ideas, and support each other's success, creating a strong, cohesive team - **Integrity:** We act with honesty, transparency, and accountability, building trust with our users and each other - **Excellence:** We strive for the highest standards in our work, constantly seeking to improve and exceed expectations **Work Style:** - **Dynamic:** We move fast, take ownership, and don't wait for permission to do great work - **Adaptable:** We embrace change and are open to pivoting our strategies as needed to achieve our goals - **Supportive:** We care about our team members' growth and well-being, fostering a positive, inclusive work environment - **Fun:** We enjoy what we do and prioritize work-life balance, creating a enjoyable, engaging work experience **Self-Assessment Questions:** 1. How do you align with Scapia's core values, and how have you demonstrated these values in your previous roles? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. How do you approach collaboration with cross-functional teams, and can you provide an example of a successful collaboration project? 4. How do you ensure that your content is engaging, informative, and actionable for your target audience? Can you share an example of a piece of content that you are particularly proud of? 5. How do you stay up-to-date with industry trends and best practices in copywriting and content strategy? Can you describe a recent learning experience or insight that has influenced your work? **ASSUMPTION:** Scapia's culture is built on a foundation of creativity, collaboration, and continuous learning. The ideal candidate will be passionate about travel, committed to excellence, and open to growth and change in a dynamic, fast-paced work environment. **⚠️ Potential Challenges** 1. **Fast-paced environment:** Scapia's early-stage status and rapid growth may present challenges in terms of workload, priorities, and organizational structure 2. **Evolving role:** As the company grows and changes, the Senior Copywriter's responsibilities may shift and expand, requiring adaptability and flexibility 3. **High expectations:** Scapia's focus on excellence and innovation may set high standards for content quality and performance, presenting challenges in meeting and exceeding expectations 4. **Competitive job market:** Bengaluru's thriving tech ecosystem and startup scene may present competition for top talent, making it important for candidates to demonstrate their unique value proposition and cultural fit **ASSUMPTION:** The ideal candidate will be comfortable working in a dynamic, evolving environment and be open to taking on new challenges as the company grows and changes. **📈 Similar Roles Comparison** 1. **How this role differs from related positions:** * This role focuses on crafting engaging, on-brand content for a unique, innovative travel rewards platform, rather than traditional credit card or fintech products * The ideal candidate will have a deep understanding of the travel industry and consumer behavior, as well as strong storytelling and copywriting skills 2. **Industry-specific context:** * The travel rewards and credit card industry is highly competitive, with established players and innovative startups vying for market share * Success in this role will require a strong understanding of consumer trends, market dynamics, and the competitive landscape 3. **Career path comparison:** * This role offers opportunities for growth and advancement as the company expands, with potential paths including content management, marketing leadership, or entrepreneurship within the travel and fintech sectors **ASSUMPTION:** The ideal candidate will be able to leverage their unique skills, experiences, and industry insights to make a significant impact in this role and contribute to Scapia's long-term success. **📝 Sample Projects** 1. **Project example 1 (specific to this role):** Develop a series of engaging, on-brand social media posts promoting Scapia's unique travel rewards program, targeting young, adventure-seeking travelers 2. **Project example 2 (specific to the industry):** Collaborate with the product team to create compelling in-app messaging that guides users through the onboarding process and highlights the key features and benefits of Scapia's credit card and travel rewards platform 3. **Project example 3 (specific to reported responsibilities):** Partner with designers and marketers to create a series of eye-catching email campaigns that drive user engagement, retention, and referrals, while maintaining a consistent brand voice and tone **ASSUMPTION:** The ideal candidate will be able to provide specific, relevant examples of their work that demonstrate their ability to craft engaging, on-brand content for a variety of platforms and channels. **❓ Key Questions to Ask During Interview** 1. **Question 1 (specific to role responsibilities):** How would you approach creating content for a new, innovative travel rewards product, and how would you ensure that it resonates with our target audience? 2. **Question 2 (specific to team structure):** How do you see this role fitting into Scapia's overall marketing and content strategy, and how would you collaborate with other teams to ensure consistency and alignment across channels? 3. **Question 3 (specific to company culture):** How do you see your role evolving as Scapia grows and changes, and how would you adapt your content strategy to support the company's long-term goals? 4. **Question 4 (specific to growth opportunities):** What are some ways you could contribute to Scapia's growth and success, both in your immediate role and in potential leadership or management positions? 5. **Question 5 (specific to work environment):** How do you balance working in a fast-paced, dynamic environment with maintaining a strong work-life balance and prioritizing your personal well-being? **ASSUMPTION:** The ideal candidate will be able to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their ability to contribute to Scapia's long-term success. **📐 Next Steps for Applicants** To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for travel and storytelling 3. Prepare for the writing test or content creation challenge by familiarizing yourself with Scapia's brand voice, values, and target audience 4. Follow up with the hiring team one week after submitting your application to inquire about your application status and next steps in the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.