📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Hungryroot
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Evolving and maintaining the Hungryroot brand voice across all channels
- Collaborating with various teams to create engaging and impactful messaging
- Crafting copy for marketing, packaging, product, and more, while adhering to FDA regulations
- Integrating AI processes into workflow to improve efficiency and focus on high-impact work
ASSUMPTION: This role requires a strong understanding of brand voice, collaboration skills, and adaptability to various copywriting formats. Experience in the food and wellness industry is a plus but not required.
📋 Key Responsibilities
✅ Guide and implement the Hungryroot brand voice across all channels, setting the bar for engaging, relatable copy that delivers on larger strategies and goals
✅ Push the brand voice forward, trying new approaches and bringing new ideas or executions to the table
✅ Partner with Creative, Marketing, Sourcing, Culinary, Sales, and Product teams to bring stories to life that reflect our brand values
✅ Craft copy across emails, notifications, packaging, product and recipe descriptions, organic social, direct mail, and digital product
✅ Provide guidance for paid social, paid media (podcasts, influencers, TV), CX responses and FAQs, and manage the recipe guidelines
✅ Edit vendor copy for packaging to meet FDA and USDA guidelines
✅ Maintain our copy guidelines – we view our brand as a living thing more than a set of static rules
✅ Proactively find and make improvements to existing copy templates and recurring projects
✅ Continually integrate AI processes into your workflow – brainstorming, simplifying formatting tasks, etc – so you can spend your time on the most impactful work
ASSUMPTION: This role requires a high level of self-motivation, organization, and the ability to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 5-10 years of experience in copywriting, with a focus on brand voice and marketing communications
Required Skills:
- Proven experience in crafting engaging and on-brand copy
- Strong understanding of brand voice and messaging frameworks
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Familiarity with FDA and USDA guidelines for packaging
- Proficiency in using AI tools to streamline workflows
Preferred Skills:
- Experience in the food and wellness industry
- Fluency in Spanish or another language
- Experience with content management systems (CMS)
ASSUMPTION: A portfolio showcasing a range of copywriting samples, including brand voice guidelines, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year
Benefits:
- Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
- Equity
- Unlimited vacation policy
- Universal paid parental leave
- Monthly Hungryroot credit for delicious, healthy groceries
- Comprehensive health, vision, dental, and life insurance
- Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
- 401k with match
- A work from home stipend to support your initial home-office setup
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior copywriter role. Final compensation will be determined based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hungryroot operates in the e-commerce and food delivery industry, using AI to personalize grocery recommendations and deliver healthy meals and supplements.
Company Size: Hungryroot is a mid-sized company with a distributed team based across 28 states in the U.S. They have a headquarters in New York City but support employees working from wherever they are based.
Founded: Hungryroot was founded in 2015 with a mission to make healthy eating easy, accessible, and joyful.
Company Description:
- Hungryroot is a consumer-centric food and wellness company that uses AI to personalize grocery recommendations and deliver healthy meals and supplements.
- The company aims to understand each customer's goals, lifestyle, and budget to provide tailored recommendations and convenient delivery options.
- Hungryroot believes in fostering team connection and collaboration across all employees' locations, with regular team-building events and an annual company retreat.
Company Specialties:
- AI-driven personalization
- Healthy meal and supplement delivery
- Convenient grocery shopping
- Brand building and marketing
Company Website: https://www.hungryroot.com/
ASSUMPTION: Hungryroot's focus on AI and personalization sets it apart from traditional grocery and meal delivery services. This focus may influence the company's culture and work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in copywriting and brand voice management.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director and collaborate with various teams, including Marketing, Sourcing, Culinary, Sales, and Product.
Work Arrangement: This role is remote-first, allowing employees to work from home, the NYC office, or anywhere in the U.S.
Growth Opportunities:
- As the sole full-time copywriter, there is potential for this role to grow and evolve as the company expands its brand and offerings.
- Hungryroot's focus on AI integration may present opportunities for the Senior Copywriter to explore new tools and technologies to improve workflows and efficiency.
- The company's commitment to fostering team connection and collaboration may provide opportunities for professional development and mentorship.
ASSUMPTION: The Senior Copywriter's role may expand or change as the company grows and evolves, presenting new opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Hungryroot has a headquarters in New York City but supports employees working from wherever they are based. The company is remote-first, allowing employees to work from home or the NYC office as they prefer.
Office Location(s): New York City, with employees working remotely across the U.S.
Geographic Context:
- Hungryroot's remote work arrangement allows employees to live and work from various locations across the U.S., providing flexibility and convenience.
- The company's headquarters in New York City may offer opportunities for in-person collaboration and networking.
- Hungryroot's focus on AI and personalization may attract employees with diverse backgrounds and perspectives, fostering a dynamic and inclusive work environment.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Hungryroot's remote work arrangement may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration among team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Portfolio review and writing test
- Final interview with the Creative Director and other team members
Key Assessment Areas:
- Writing samples and portfolio
- Brand voice and messaging skills
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing a range of copywriting samples, including brand voice guidelines and examples of your work across various channels.
- Be ready to discuss your approach to brand voice and messaging, as well as your experience with AI tools and workflows.
- Research Hungryroot's brand and values to demonstrate your understanding of the company and its mission.
ATS Keywords: Brand voice, copywriting, marketing communications, AI integration, FDA regulations, collaboration, communication, brand guidelines, content creation, digital marketing, project management
ASSUMPTION: Hungryroot's focus on AI and personalization may influence the interview process, with a emphasis on candidates' ability to adapt to new tools and technologies.
🛠️ Tools & Technologies
- AI-driven personalization platforms
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
- Design and prototyping tools (e.g., Sketch, Figma)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Hungryroot's use of AI and personalization may require candidates to be comfortable learning and integrating new tools and technologies into their workflows.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric
- Innovative
- Collaborative
- Adaptable
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach evolving and maintaining a brand voice across various channels and teams?
- Can you provide an example of how you have integrated AI processes into your workflow to improve efficiency and focus on high-impact work?
- How do you balance working independently and collaboratively, and how do you prioritize multiple projects and deadlines?
ASSUMPTION: Hungryroot's focus on AI and personalization may attract candidates who are innovative, adaptable, and data-driven, with a strong commitment to collaboration and consumer-centricity.
⚠️ Potential Challenges
- The sole full-time copywriter role may require managing multiple projects and deadlines, requiring strong organizational skills and time management.
- Hungryroot's focus on AI and personalization may require candidates to be comfortable learning and integrating new tools and technologies into their workflows.
- The remote work arrangement may require strong self-motivation, communication, and collaboration skills to ensure productivity and team cohesion.
- The company's rapid growth and expansion may present challenges in maintaining a consistent brand voice and messaging framework across various channels and teams.
ASSUMPTION: Hungryroot's focus on AI and personalization, as well as its remote work arrangement, may present unique challenges and opportunities for the Senior Copywriter role.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a strong focus on brand voice evolution and AI integration into workflows.
- Hungryroot's focus on AI and personalization sets it apart from traditional grocery and meal delivery services, offering unique opportunities for growth and innovation.
- This role may provide opportunities for career growth and development, as the company expands its brand and offerings and the Senior Copywriter's role evolves.
ASSUMPTION: The Senior Copywriter role at Hungryroot offers unique opportunities and challenges compared to similar roles in the industry, with a focus on AI integration, brand voice evolution, and consumer-centricity.
📝 Sample Projects
- Developing and maintaining brand voice guidelines for a rapidly growing e-commerce company
- Crafting engaging and on-brand copy for marketing campaigns, packaging, and product descriptions, while adhering to FDA regulations
- Integrating AI processes into workflows to improve efficiency and focus on high-impact work, such as brainstorming and simplifying formatting tasks
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Senior Copywriter may encounter in this role. The specific projects and priorities may vary based on the company's needs and growth trajectory.
❓ Key Questions to Ask During Interview
- How does Hungryroot approach evolving and maintaining a consistent brand voice across various channels and teams?
- Can you describe the company's AI integration strategy and how it may impact the Senior Copywriter's role and workflows?
- How does Hungryroot foster team connection and collaboration among remote employees, and what tools and technologies do you use to support this?
- What opportunities are there for professional development and growth within this role and the company as a whole?
- How does Hungryroot balance consumer-centricity with innovation and adaptability in its approach to brand voice and messaging?
ASSUMPTION: These key questions are intended to help applicants better understand the Senior Copywriter role at Hungryroot and assess their fit with the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand voice, marketing communications, and AI integration
- Prepare a portfolio showcasing a range of copywriting samples, including brand voice guidelines and examples of your work across various channels
- Be ready to discuss your approach to brand voice and messaging, as well as your experience with AI tools and workflows
- Follow up with the Hungryroot HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
