📌 Core Information
🔹 Job Title: Senior Copywriter, Brand
🔹 Company: Match Group (Hinge)
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating inspiring, clear, and contemporary copy for Hinge's brand
- Nurturing and owning Hinge's narrative vision
- Collaborating with internal teams and external agencies
- Developing innovative marketing campaigns and brand narratives
- Working across global markets and teams
ASSUMPTION: This role requires a strong conceptual thinker with a deep understanding of language and a passion for creating engaging copy that resonates with Hinge's audience.
📋 Key Responsibilities
✅ Write, dream, and write some more. Across tone and voice, campaign concepts, brand narratives, and social assets—your concise and engaging copy will bring Hinge’s creative and brand strategy to life.
✅ Own the tone. Expertly nurture and apply Hinge’s brand voice and messaging system across internal and external touch points—and into new markets.
✅ Think big. Turn sharp insights and latest trends in dating, pop culture, and design into out-of-the-box ideas for category-leading marketing campaigns that could include OOH, TVCs, Creator Marketing, and beyond.
✅ Steward Hinge’s voice and narrative by collaborating with external creative agencies. As a strategic and thoughtful partner, you’ll provide clear feedback, elevate ideas, and ensure the work aligns with our creative vision.
✅ Collaborate with in-house creatives, marketers, product design, and our team of love scientists to inspire daters worldwide.
✅ Represent the Hinge brand in Talent and Agency briefings.
✅ Take us into the future, with an appetite for AI tools, where/when it's right.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to work well with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 6+ years of world-class consumer brand marketing experience with a proven track record of growing lifestyle brands
Required Skills:
- Expertise in copywriting and verbal design
- Strong conceptual thinking and strategic mindset
- Experience working across global markets and teams
- Interest in the shape of the AI future
- Fearless optimist eager to take calculated risks
- Experience in writing for design (UX / Content Design) and Art Direction
Preferred Skills:
- Experience working at hyper-growth, fast-paced organizations
- App experience preferred
ASSUMPTION: Candidates with a mix of in-house and agency experience are preferred, as they bring a unique perspective to the role.
💰 Compensation & Benefits
Salary Range: $115,000 - $150,000 per year (based on experience and qualifications)
Benefits:
- 401(k) Matching: 100% match of the first 10% of pre-tax 401(k) contributions, up to $10,000 per year
- Professional Growth: Annual Learning & Development stipend and free access to Udemy
- Parental Leave & Planning: 100% paid parental leave (20 paid weeks for both birth and non-birth parents)
- Fertility Support: Easy access to fertility care through Carrot and a stipend towards fertility preservation
- Date Stipend: $100 monthly stipend for epic dates and free Hinge Premium for employees and their loved ones
- Employee Resource Groups (ERGs): Eight ERGs that hold regular meetings, host events, and provide dedicated support
Working Hours: Full-time, standard business hours with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a Senior Copywriter role in New York City. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group is a leading provider of dating apps and services, with a portfolio of over 45 brands, including Match, OkCupid, Tinder, and Hinge. The company operates in over 20 countries and has more than 20 offices worldwide.
Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Match Group was founded in 1995 and has since pioneered the concept of online dating and continues to foster innovation in the industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge
- Today, hundreds of millions of singles have found a meaningful connection using a Match Group product
Company Specialties:
- Online Dating
- Social Discovery
- Mobile Applications
- Brand Marketing
Company Website: mtch.com
ASSUMPTION: Match Group's diverse portfolio of brands and global presence provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Brand Marketing and collaborates with various internal teams and external agencies
Work Arrangement: On-site with flexibility for remote work, as needed
Growth Opportunities:
- Potential to lead and mentor junior copywriters
- Opportunities to work on high-impact campaigns and initiatives
- Chance to grow within the brand marketing team or explore other roles within Match Group
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Hinge's brand and overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): New York, New York
Geographic Context:
- New York City is a vibrant, multicultural hub with a thriving job market and numerous networking opportunities
- The city offers a wide range of cultural attractions, dining options, and entertainment
- New York is a major center for the advertising and marketing industries, providing ample opportunities for professional growth and development
Work Schedule: Standard business hours with flexibility for remote work, as needed
ASSUMPTION: New York City's dynamic and fast-paced environment provides an ideal setting for a creative and innovative Senior Copywriter.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Brand Marketing team
- Final interview with the Head of Brand Marketing
Key Assessment Areas:
- Portfolio and writing samples
- Cultural fit and alignment with Hinge's brand values
- Strategic thinking and conceptual skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to create engaging and on-brand copy
- Prepare for behavioral and scenario-based interview questions that assess your strategic thinking and problem-solving skills
ATS Keywords: Senior Copywriter, Brand, Hinge, Marketing Campaigns, Brand Narratives, Global Marketing, Consumer Brand Marketing, AI Tools, Trend Analysis, User Engagement, Narrative Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit with Hinge's brand.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (Asana, Trello, JIRA)
- Social media platforms (Facebook, Instagram, Twitter)
ASSUMPTION: This role requires proficiency in various software tools and platforms, as well as experience working with creative agencies and external vendors.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: We share, never hide, our words, actions, and intentions
- Courage: We embrace lofty goals and tough challenges
- Empathy: We deeply consider the perspective of others
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you align with Hinge's core values of authenticity, courage, and empathy?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work setting?
ASSUMPTION: Candidates who demonstrate a strong alignment with Hinge's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the need for creativity and innovation with brand guidelines and consistency
- Working with external creative agencies and vendors
- Adapting to a fast-paced, ever-changing industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on brand narrative development and global marketing campaigns for a dating app
- Similar roles in the industry may focus more on product marketing, user acquisition, or customer retention strategies
- Career progression in this role may lead to leadership opportunities in brand marketing or other areas of the business
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Hinge's brand and overall success, with potential for growth and leadership opportunities.
📝 Sample Projects
- Developing a global marketing campaign to launch a new feature or product update
- Creating a brand narrative that resonates with users and drives engagement
- Collaborating with external creative agencies to produce high-quality advertising materials
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to the Senior Copywriter, Brand.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, such as product design and user experience?
- What opportunities are there for growth and professional development within the brand marketing team or the broader organization?
- How does Hinge approach user research and data-driven decision-making in its marketing strategies?
- What is the company's long-term vision for the Hinge brand, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Hinge's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that demonstrate your ability to create engaging and on-brand copy
- Prepare for behavioral and scenario-based interview questions that assess your strategic thinking and problem-solving skills
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
