Senior Copywriter, Brand

📌 Core Information

🔹 Job Title: Senior Copywriter, Brand

🔹 Company: Match Group

🔹 Location: New York, New York

🔹 Job Type: Full-time

🔹 Category: Brand Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging copy for Hinge's global marketing campaigns and in-app moments
• Nurturing and applying Hinge's brand voice and messaging system across internal and external touchpoints
• Collaborating with in-house creatives, marketers, product design, and love scientists to inspire daters worldwide
• Representing Hinge's brand in talent and agency briefings
• Staying updated with the latest trends in dating, pop culture, and design to create innovative campaign concepts

ASSUMPTION: This role requires a strong conceptual thinker with a deep understanding of language and a passion for creating inspiring, clear, and contemporary work that lives at the center of culture.

📋 Key Responsibilities

✅ Write, dream, and write some more. Across tone and voice, campaign concepts, brand narratives, and social assets, your concise and engaging copy will bring Hinge’s creative and brand strategy to life.

✅ Own the tone. Expertly nurture and apply Hinge’s brand voice and messaging system across internal and external touchpoints—and into new markets.

✅ Think big. Turn sharp insights and latest trends in dating, pop culture, and design into out-of-the-box ideas for category-leading marketing campaigns that could include OOH, TVCs, Creator Marketing, and beyond.

✅ Steward Hinge’s voice and narrative by collaborating with external creative agencies. As a strategic and thoughtful partner, you’ll provide clear feedback, elevate ideas, and ensure the work aligns with our creative vision.

✅ Collaborate with in-house creatives, marketers, product design, and our team of love scientists to inspire daters worldwide.

✅ Represent the Hinge brand in Talent and Agency briefings.

✅ Take us into the future, with an appetite for AI tools, where/when it's right.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration with various teams to create compelling copy that resonates with Hinge's audience.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: 6+ years of world-class consumer brand marketing experience with a proven track record of growing lifestyle brands. A mix of in-house and agency experience preferred. Experience working across global markets and teams. Experience working at hyper-growth, fast-paced organizations. App experience preferred.

Required Skills:

• 7+ years of copywriting experience, either in-house or at an advertising agency, complete with a portfolio of work that demonstrates your ability to have big ideas while crafting clear, concise, and engaging copy across OOH, TVC, and beyond
• Strong experience building brand tone and voice, and messaging frameworks. (Bonus points for experience in naming)
• Deep understanding of how to apply tone and voice across different platforms and markets
• Strong editor and communicator—able to both give and receive constructive feedback
• A fearless optimist eager to take calculated risks
• A willingness to learn and grow in a fast-paced environment
• An interest in the future of AI
• Brand marketing experience with lifestyle brands. App experience is preferred.

Preferred Skills:

• Experience in writing for design (UX / Content Design) and Art Direction

ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills and experience in global markets. A passion for AI tools is also desired.

💰 Compensation & Benefits

Salary Range: $115,000 - $150,000 a year. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Benefits:

• 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
• Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
• Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
• Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
• Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
• ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Races, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.

Working Hours: 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is based on industry standards for a Senior Copywriter role in New York City. Benefits are designed to support employees' personal and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Match Group operates in the online dating industry, with a focus on creating meaningful connections for singles worldwide. They own and operate over 45 brands, including Match, OkCupid, Tinder, and Hinge.

Company Size: Match Group is a large organization with over 1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Match Group was founded in 1995 and has since grown to become a pioneer in the online dating industry.

Company Description:

• Match Group is on a mission to spark meaningful connections for every single person in the world.
• Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily.
• With more than 20 offices around the world, the company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.

Company Specialties:

• Online Dating
• Brand Marketing
• Product Development
• Global Expansion

Company Website: mtch.com

ASSUMPTION: Match Group's large size and global presence offer candidates the opportunity to work on a wide range of brands and projects, with ample room for career growth.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in copywriting and brand marketing.

Reporting Structure: The Senior Copywriter, Brand will report directly to the Head of Brand Marketing and work closely with various internal teams and external agencies.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include collaboration with global teams, requiring some overlap with different time zones.

Growth Opportunities:

• Potential to lead and mentor junior copywriters as the team grows
• Opportunities to work on multiple brands within the Match Group portfolio
• Chance to contribute to the development of Hinge's brand voice and messaging system, making a lasting impact on the company's success

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and impact on the company's brands.

🌍 Location & Work Environment

Office Type: Match Group's New York office is a collaborative and creative workspace, designed to foster innovation and teamwork.

Office Location(s): 1540 Broadway, New York, NY 10036

Geographic Context:

• New York City is a major hub for the advertising and marketing industries, providing ample opportunities for networking and professional growth
• The city offers a diverse range of cultural experiences, dining options, and entertainment
• New York City has a competitive job market, with many talented professionals in the brand marketing and advertising industries

Work Schedule: The work schedule is generally Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The New York office provides a dynamic and stimulating work environment, with ample opportunities for professional growth and collaboration with talented colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Portfolio review and writing test
• On-site or video interview with the Hiring Manager and a panel of team members
• Final interview with the Head of Brand Marketing
• Background check and offer

Key Assessment Areas:

• Portfolio quality and breadth of experience
• Writing test results and creative thinking
• Cultural fit and alignment with Match Group's core values
• Problem-solving skills and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your copywriting skills across various platforms and markets
• Be ready to discuss your approach to brand voice and messaging, as well as your experience working with global teams
• Research Match Group and Hinge to demonstrate your understanding of the company and its brands
• Prepare questions to ask the interview panel about the role, team, and company culture

ATS Keywords: Senior Copywriter, Brand, Hinge, Match Group, Global Marketing, Campaign Development, Brand Voice, Messaging Framework, Creative Thinking, Collaboration, Brand Marketing, Lifestyle Brands, AI Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative thinking, strategic planning, and cultural fit with Match Group's values and brand.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (Asana, Trello, Jira)
• Social media platforms (Facebook, Instagram, Twitter, TikTok)
• Online learning platforms (Udemy)

ASSUMPTION: The tools and technologies listed are commonly used in brand marketing and copywriting roles. Candidates should be comfortable working with these tools and technologies, and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: We share, never hide, our words, actions, and intentions.
• Courage: We embrace lofty goals and tough challenges.
• Empathy: We deeply consider the perspective of others.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's growth.
• Innovative: We embrace new ideas and approaches to problem-solving.
• Data-driven: We use data to inform our decisions and measure our success.

Self-Assessment Questions:

• Do you have a deep understanding of language and a passion for creating inspiring, clear, and contemporary work that lives at the center of culture?
• Are you comfortable working in a fast-paced, dynamic environment with a high level of autonomy and responsibility?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: Candidates should assess their alignment with Match Group's core values and work style to ensure a strong cultural fit with the company.

⚠️ Potential Challenges

• The fast-paced nature of the role may require occasional overtime or weekend work to meet project deadlines
• The competitive job market in New York City may present challenges in attracting and retaining top talent
• The global nature of the role may require collaboration with teams in different time zones, potentially impacting work-life balance
• The role may require travel for brand events, product launches, or other company initiatives

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and assess their ability to manage their time and workload effectively.

📈 Similar Roles Comparison

• This role differs from other senior copywriter positions in its focus on global marketing campaigns and brand narratives for a specific brand within a larger portfolio
• Industry-specific context: The online dating industry is competitive and fast-panging, requiring a high level of creativity and adaptability
• Career path comparison: This role offers significant growth potential, with opportunities to lead and mentor junior copywriters and work on multiple brands within the Match Group portfolio

ASSUMPTION: Candidates should research similar roles in the brand marketing and advertising industries to understand the unique aspects of this position and its potential for career growth.

📝 Sample Projects

• Developing a global marketing campaign for Hinge's expansion into a new market, including OOH, TVC, and social media assets
• Creating a brand narrative for Hinge's social impact initiative, focusing on its commitment to creating meaningful connections for all singles, regardless of their background or circumstances
• Writing for design (UX / Content Design) and Art Direction for Hinge's in-app moments, ensuring a consistent and engaging user experience

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Senior Copywriter, Brand at Hinge.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the brand marketing team at Hinge?
• How does Hinge approach brand voice and messaging, and how will this role contribute to its evolution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Match Group support the growth and development of its employees, particularly in creative roles?
• What are the biggest challenges facing the brand marketing team at Hinge, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interview panel, demonstrating their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your copywriting skills across various platforms and markets
• Be ready to discuss your approach to brand voice and messaging, as well as your experience working with global teams
• Research Match Group and Hinge to demonstrate your understanding of the company and its brands
• Prepare questions to ask the interview panel about the role, team, and company culture
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.