Senior Copywriter, Lifecycle and Brand

📌 Core Information 🔹 Job Title: Senior Copywriter, Lifecycle and Brand 🔹 Company: Dodge Construction Network 🔹 Location: Dallas, TX, United States 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing, Branding, Content Creation 🔹 Date Posted: April 8, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Messaging: Develop and execute a test-and-learn plan to optimize lifecycle and CRM content performance. 2. Collaboration: Work closely with marketing, product, design, and sales teams to align copy with campaign strategies and business goals. 3. Brand Voice: Evolve and maintain brand voice guidelines in collaboration with brand and design stakeholders. 4. Creative Leadership: Provide creative direction and present decisions to stakeholders, balancing creativity with performance goals. 5. Project Management: Juggle multiple priorities and manage projects from inception to delivery. ASSUMPTION: This role requires a strong understanding of commercial construction trends, customer segments, and Dodge personas to inform messaging effectively. 📋 Key Responsibilities ✅ Lifecycle Messaging: Write compelling, on-brand copy for email campaigns and customer lifecycle marketing, guiding customers through their journey and addressing objections. ✅ Channel-specific Copy: Develop clear, engaging messaging for digital channels, including landing pages, social media, paid ads, and web banners. ✅ Brand Storytelling: Contribute to brand storytelling and content that builds awareness, trust, and affinity. ✅ Sales Collateral: Support the creation of sales collateral, such as brochures, one-pagers, and pitch decks, that clearly communicate value. ✅ Customer Insights: Translate customer insights and data into actionable, audience-relevant messaging. ✅ Proofreading & Editing: Proofread and edit copy for clarity, accuracy, and tone. ✅ Industry Knowledge: Stay informed on commercial construction trends, customer segments, and Dodge personas to inform messaging. ASSUMPTION: This role requires a strong portfolio demonstrating strategic thinking and excellent writing across digital formats. 🎯 Required Qualifications Education: - Bachelor’s degree in a related field or equivalent education and work experience. Experience, Knowledge, and Skills: - 7+ years of relevant work experience in marketing, content, or brand roles. - Proven success writing for email campaigns and customer lifecycle marketing. - A strong portfolio demonstrating strategic thinking and excellent writing across digital formats. - Experience writing for B2B audiences, with a focus on tech, SaaS, data, or construction a plus. - Proven leadership with a collaborative mindset and the confidence to present creative decisions. - Strong project management skills and the ability to juggle multiple priorities. - Ability to balance creativity with clarity and performance goals. - Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics and sales techniques. ASSUMPTION: Preferred candidates will have experience working with B2B audiences in tech, SaaS, data, or construction industries. 💰 Compensation & Benefits Salary Range: $90,000 - $120,000 per year (based on industry standards for a senior copywriter role in Dallas, TX) Benefits: - Comprehensive benefits package, including health, dental, and vision insurance. - 401(k) plan with company match. - Uncapped commissions or annual discretionary performance bonus for applicable roles. - Flexible work arrangements and remote work options. Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, focusing on construction industry data and connections. Company Size: 501-1,000 employees, providing ample opportunities for career growth and collaboration. Founded: 1898, with a rich history and established reputation in the construction industry. Company Description: - Delivers comprehensive data and connections to empower construction professionals and drive business expansion. - Combines proprietary data with cutting-edge software to provide essential insights and guidance. - Propels the construction industry forward by transforming data into tangible guidance and driving unparalleled advancement. Company Specialties: - Construction data and analytics. - Industry connections and networking. - Forecasting and economics. Company Website: ASSUMPTION: Dodge Construction Network's size and industry focus provide a unique environment for growth and innovation. 📊 Role Analysis Career Level: Mid-career to senior-level, offering opportunities for growth and leadership within the marketing and content teams. Reporting Structure: Reports directly to the Director, Brand Marketing, with opportunities to collaborate with various teams, including marketing, product, design, and sales. Work Arrangement: Remote, with a preference for candidates located in the Dallas/Fort Worth, TX area. Expect 10% travel for this role. Growth Opportunities: - Potential to lead and mentor junior team members. - Opportunities to expand responsibilities based on performance and business needs. - Exposure to various aspects of marketing, content creation, and brand management. ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth. 🌍 Location & Work Environment Office Type: Remote, with occasional in-person meetings and events. Office Location(s): Dallas, TX, with flexibility for remote work. Geographic Context: - Dallas, TX, offers a vibrant job market with numerous opportunities in various industries, including tech and construction. - The Dallas/Fort Worth metropolitan area is home to a diverse range of businesses, providing ample networking opportunities. Work Schedule: - Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work. - Occasional evening and weekend work may be required to support events or projects. ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with occasional in-person collaboration to foster team cohesion. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening to assess communication skills and cultural fit. 2. In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications. 3. Portfolio review and writing assessment to evaluate creative and strategic skills. 4. Final interview with key stakeholders to ensure a strong fit for the role and team. Key Assessment Areas: - Writing and editing skills, with a focus on digital formats and B2B audiences. - Strategic thinking and ability to balance creativity with performance goals. - Collaboration and project management skills. - Industry knowledge and understanding of commercial construction trends. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Provide a link to an online portfolio showcasing your best work, with a focus on strategic thinking and digital formats. - Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and collaboration. ATS Keywords: Copywriting, Email Campaigns, Lifecycle Marketing, B2B Marketing, Project Management, Brand Voice, Content Development, Digital Marketing, Collaboration, Data Analysis, Proofreading, Editing, Customer Insights, Sales Collateral, Marketing Strategy, Creative Thinking ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, with a focus on strategic thinking and collaboration. 🛠️ Tools & Technologies - Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager) - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor) - Project management software (e.g., Asana, Trello, Jira) - Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Empowering construction professionals with transformative insights and connections. - Fostering a collaborative and inclusive work environment. - Encouraging innovation and continuous learning. - Committing to ethical and sustainable business practices. Work Style: - Strategic and creative thinkers who can balance data-driven decisions with innovative ideas. - Strong communicators with excellent writing and presentation skills. - Collaborative team players who thrive in a dynamic, fast-paced environment. - Self-starters who can manage multiple projects and priorities effectively. Self-Assessment Questions: 1. How do you approach balancing creativity with data-driven insights to inform your writing? 2. Can you provide an example of a successful marketing campaign you've led, and what made it effective? 3. How do you ensure your writing resonates with diverse audiences, including general contractors, trades, and building product manufacturers? 4. How do you stay organized and manage multiple projects and priorities in a remote work environment? ASSUMPTION: Successful candidates will demonstrate a strong understanding of Dodge Construction Network's mission, values, and work style, with a clear vision for driving marketing and content strategy. ⚠️ Potential Challenges 1. Industry-specific challenges: Staying up-to-date with commercial construction trends, customer segments, and Dodge personas to inform messaging effectively. 2. Team dynamics: Balancing the needs and expectations of multiple stakeholders, including marketing, product, design, and sales teams. 3. Work-life balance: Managing remote work arrangements and occasional travel requirements. 4. Creative constraints: Balancing brand guidelines and performance goals while maintaining a unique and engaging voice. ASSUMPTION: Addressing these challenges requires strong communication, collaboration, and project management skills, as well as a deep understanding of the construction industry and Dodge Construction Network's brand. 📈 Similar Roles Comparison 1. Role differences: Unlike related positions, this role focuses on lifecycle marketing and brand messaging, requiring a strong understanding of customer journeys and data-driven insights. 2. Industry context: The construction industry's unique dynamics and customer segments necessitate tailored messaging and strategies. 3. Career path comparison: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and leadership within the marketing and content teams. ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for evaluating its fit with your career goals and skills. 📝 Sample Projects 1. Lifecycle Marketing Campaign: Develop and execute a targeted email campaign to guide general contractors through their journey, from awareness to conversion to retention. 2. Brand Awareness Campaign: Create a multi-channel campaign to increase brand visibility and engagement among building product manufacturers. 3. Product Launch: Collaborate with the product team to launch a new software feature, crafting clear and compelling messaging that communicates its value and benefits. ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role, with a focus on data-driven insights and customer-centric messaging. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the broader marketing and content strategy for Dodge Construction Network? * What are the key priorities for this role in the first 30-60-90 days? * How does the Director, Brand Marketing, support the growth and development of the Senior Copywriter? 2. Team dynamics: * How do the marketing, product, design, and sales teams collaborate, and what is the communication process like? * What are the key challenges and opportunities for this role within the broader marketing and content strategy? 3. Company culture: * How does Dodge Construction Network foster innovation and continuous learning? * What are the key aspects of the company's culture that make it a great place to work? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving marketing and content strategy at Dodge Construction Network. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Provide a link to an online portfolio showcasing your best work, with a focus on strategic thinking and digital formats. 4. Prepare for a phone or video screening, followed by in-depth interviews and a portfolio review. 5. Follow up with the hiring manager one week after your final interview, inquiring about the status of your application. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Company URL: