📌 Core Information
🔹 Job Title: Senior Creative Director
🔹 Company: Chobani
🔹 Location: New York, United States
🔹 Job Type: On-site (4 days a week) with remote Fridays
🔹 Category: Design
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution of Chobani's brand identity and visual communication strategies
- Overseeing packaging design and visual assets, ensuring consistency and appeal to consumers
- Collaborating with cross-functional teams to produce creative solutions that align with brand values
- Managing and mentoring a team of designers, fostering a culture of creativity and innovation
- Staying up-to-date with industry trends and emerging design practices
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to drive the brand's visual identity and maintain its competitive edge in the market.
📋 Key Responsibilities
✅ Lead Brand Identity: Oversee the development and evolution of Chobani's brand identity, ensuring consistency across all touchpoints, from packaging to digital assets and marketing materials.
✅ Packaging Design: Lead the creative direction and design of product packaging, ensuring it reflects Chobani's brand values, stands out in the marketplace, and appeals to the target consumer base. Ensure all packaging design aligns with the brand's voice, sustainability initiatives, and innovative trends.
✅ Creative Leadership: Manage and mentor a team of designers, providing guidance and creative direction to ensure the highest quality output. Inspire and foster a culture of creativity, innovation, and collaboration within the design team.
✅ Cross-Functional Collaboration: Work closely with marketing, product development, and production teams to ensure creative concepts are aligned with Chobani's strategic goals and objectives.
✅ Brand Strategy & Execution: Partner with senior leadership to create and implement visual strategies that support the overall brand vision and drive consumer engagement.
✅ Innovation & Trends: Stay on top of industry trends, emerging design practices, and packaging innovations to keep Chobani's brand identity at the forefront of the market.
✅ Quality Control: Ensure the highest standards of creative excellence in all deliverables, from conceptualization to final execution, while maintaining a cohesive and authentic brand voice.
ASSUMPTION: This role requires a strong understanding of the creative process, exceptional leadership skills, and the ability to work effectively with various teams to deliver high-quality results.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant creative design field and business background required
Experience: 12+ years of design leader experience working on high impact and high-profile projects
Required Skills:
- Proven track record of leading creative teams and driving brand success
- Expertise in packaging design and brand identity development
- Strong leadership, communication, and team-building skills
- Ability to think strategically and translate insights into compelling concepts
- Familiarity with design software (e.g., Adobe Creative Suite, Sketch, etc.)
Preferred Skills:
- Experience working in the food or beverage industry
- Fluency in multiple languages
- Experience with brand guidelines and style guides
ASSUMPTION: Candidates with a strong portfolio showcasing their creative thinking, leadership, and ability to up-level insights into compelling concepts will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $203,000 - $304,000 per year, plus bonus
Benefits:
- Medical, dental, and vision coverage
- 401K match
- Short- and long-term disability coverage
- Health savings accounts and flexible spending accounts
- Tuition reimbursement
- Health care navigation, mental health services, and fertility assistance
- Paid parental leave and 120 hours of PTO each year
- 11 holidays each year
Working Hours: Full-time (40 hours per week), with the option to work remotely on Fridays
ASSUMPTION: The salary range provided is based on industry standards for senior creative director roles in the New York area. The benefits package is comprehensive and designed to support the well-being and growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Chobani operates in the competitive food and beverage industry, focusing on producing high-quality, nutritious products with natural ingredients. The company has a strong commitment to social responsibility and giving back to communities.
Company Size: Chobani has 1,001-5,000 employees, providing ample opportunities for collaboration and growth within the organization.
Founded: Chobani was founded in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The company has since grown to become America's No. 1 yogurt brand and has expanded its product portfolio to include oatmilk, creamers, and coffee.
Company Description:
- Chobani is a purpose-driven, people-first, food-and-wellness-focused company committed to making high-quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.
- The company prioritizes giving back to its communities and beyond, working to eradicate child hunger, supporting immigrants, refugees, and underrepresented people, honoring veterans, and protecting the planet.
- Chobani manufactures its products in New York, Idaho, Michigan, and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
Company Specialties:
- Yogurt production
- Oatmilk and creamers
- Coffee production and distribution
- Branding and marketing
- Community impact and social responsibility initiatives
Company Website: https://www.chobani.com/
ASSUMPTION: Chobani's commitment to social responsibility and community impact sets it apart in the food and beverage industry, providing employees with a unique opportunity to make a positive impact while working for a successful and innovative company.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive the creative direction of a well-established brand.
Reporting Structure: The Senior Creative Director will report directly to the Chief Marketing Officer and oversee a team of designers.
Work Arrangement: This role is a hybrid position, requiring on-site work in the SoHo office for four days a week (Monday - Thursday) with the option to work remotely on Fridays.
Growth Opportunities:
- As Chobani continues to grow and expand its product offerings, there may be opportunities for the Senior Creative Director to take on additional responsibilities or lead new initiatives.
- The company's commitment to employee development and growth provides opportunities for professional advancement within the organization.
- Chobani's acquisition of La Colombe in 2023 has opened up new opportunities for collaboration and innovation within the company.
ASSUMPTION: This role offers a unique opportunity for a creative leader to make a significant impact on a well-established brand and grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Chobani's SoHo office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 150 Varick Street, New York, NY 10013, United States
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving arts and design scene, providing ample inspiration and opportunities for creative professionals.
- The SoHo neighborhood is known for its cast-iron architecture, art galleries, and trendy boutiques, offering a unique blend of historic charm and modern energy.
- New York City is a global hub for the food and beverage industry, providing ample opportunities for networking and collaboration with industry professionals.
Work Schedule: Full-time (40 hours per week), with the option to work remotely on Fridays
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Portfolio review and creative challenge
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and brand understanding
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to lead creative teams and drive brand success
- Be ready to discuss your design process, inspiration, and how you approach creative challenges
- Research Chobani's brand and values to ensure your application aligns with the company's mission and culture
ATS Keywords: Brand identity, packaging design, creative leadership, cross-functional collaboration, brand strategy, innovation, quality control, creative thinking, design leadership, trend analysis, mentoring, entrepreneurial mindset, resourcefulness, collaboration
ASSUMPTION: Chobani's hiring process is designed to assess candidates' creative skills, leadership abilities, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Sketch or Figma
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard design software and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People-first: Chobani prioritizes the well-being and growth of its employees, fostering a positive and inclusive work environment.
- Purpose-driven: The company is committed to making a positive impact on communities and the world through its products and initiatives.
- Innovation: Chobani encourages creativity, experimentation, and continuous learning to drive brand success and stay ahead of industry trends.
Work Style:
- Collaborative: Chobani values teamwork and cross-functional collaboration to drive creative solutions and achieve shared goals.
- Adaptable: The company is open to new ideas and approaches, encouraging employees to think outside the box and challenge the status quo.
- Entrepreneurial: Chobani fosters a culture of ownership and accountability, empowering employees to take initiative and drive results.
Self-Assessment Questions:
- Do you align with Chobani's people-first approach to employee development and growth?
- Are you comfortable working in a collaborative, cross-functional environment and adapting to new challenges and opportunities?
- Do you possess a strong entrepreneurial spirit and a passion for driving creative solutions that make a positive impact?
ASSUMPTION: Candidates who share Chobani's values and are passionate about driving creative solutions that align with the company's mission and culture will be well-suited for this role.
⚠️ Potential Challenges
- Balancing the demands of leading a creative team and managing multiple projects simultaneously
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
- Maintaining a strong work-life balance while working on-site for four days a week
- Adapting to a hybrid work arrangement and collaborating effectively with remote team members
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective time management, and a commitment to open communication and collaboration.
📈 Similar Roles Comparison
- Unlike other senior creative director roles, this position offers the opportunity to lead the creative direction of a well-established brand with a strong commitment to social responsibility and community impact.
- Chobani's acquisition of La Colombe in 2023 has opened up new opportunities for collaboration and innovation within the company, setting this role apart from similar positions in the industry.
- Career paths for this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company, as well as opportunities to take on additional responsibilities or lead new initiatives.
ASSUMPTION: This role offers a unique opportunity for a creative leader to make a significant impact on a well-established brand and grow both personally and professionally within the organization.
📝 Sample Projects
- Reimagining Chobani's packaging design to reflect the brand's evolution and appeal to a new generation of consumers
- Developing a comprehensive brand style guide to ensure consistency and quality across all touchpoints, from packaging to digital assets and marketing materials
- Collaborating with cross-functional teams to create innovative and engaging campaigns that drive consumer engagement and brand loyalty
ASSUMPTION: These sample projects demonstrate the breadth and depth of the creative challenges and opportunities that the Senior Creative Director will face in this role.
❓ Key Questions to Ask During Interview
- How does Chobani support the professional growth and development of its creative team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
- How does Chobani foster a culture of innovation and creativity, and what opportunities are there for me to contribute to this aspect of the company's identity?
- What are the most significant challenges facing the brand in the coming years, and how can my leadership and creative direction help address these issues?
- How does Chobani measure the success of its creative initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, showcasing the candidate's ability to think critically and contribute to the brand's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to lead creative teams and drive brand success
- Be ready to discuss your design process, inspiration, and how you approach creative challenges
- Research Chobani's brand and values to ensure your application aligns with the company's mission and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
