📌 Core Information
🔹 Job Title: Senior Creative Label Analyst
🔹 Company: Sony Music Entertainment UK
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing and interpreting data to provide actionable insights
- Generating creative recommendations to influence core metrics
- Collaborating with digital and marketing teams for ongoing analysis
- Presenting data to select third parties, including artist management and agencies
- Identifying and flagging over-indexing growth of unsigned artists and tracks
- Supporting the A&R team with data-driven insights on emerging artists
- Developing models for pre-campaign forecasting and in-campaign optimizations
ASSUMPTION: This role requires a strong analytical and creative mindset, with a solid understanding of the music business and digital landscape.
📋 Key Responsibilities
✅ Use internal data systems to analyze the performance of the roster’s tracks, content, and communities, and make recommendations for improvement
✅ Work closely with the digital and marketing teams to plan and execute ongoing analysis of artist streaming, UGC/editorial content, and audience
✅ Analyze, interpret, and present data to select third parties, including artist management and agencies
✅ Analyze social trends and content globally, and their impact on streaming, community group engagement, and artist awareness
✅ Develop models for pre-campaign forecasting of streaming volume, audience impact, and UGC volume
✅ Lead on in-campaign reporting and recommendations for optimizations around social content and UGC strategy
✅ Lead on post-campaign evaluation of artist KPIs and making recommendations for future optimizations
✅ Support the A&R team by providing data-driven insights on chosen emerging artists/potential signings
✅ Proactively identify and flag over-indexing growth of unsigned artists and tracks
✅ Work with the central analytics team to develop best-in-class processes and reporting for Columbia
ASSUMPTION: This role requires a proactive approach to problem-solving and the ability to work effectively within a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
Experience: Proven experience (2-5 years) as an Analyst within the entertainment or media sectors, with a preference for music industry experience
Required Skills:
- Proficient in Excel (Pivot tables, VLookups, etc.)
- Extensive experience in PowerPoint and presenting insights
- Experience in data modelling and data analytics/visualization software (e.g., Tableau, QlikView, Looker, Alteryx)
- Knowledge of SQL and experience using and designing relational databases
- Ability to work with technical teams to define business requirements for automated reporting systems
- Strong analytical and creative mindset
- Excellent communication and collaboration skills
- Proficient in social media and content strategy
- Familiarity with the music business and digital landscape
Preferred Skills:
- Experience with Python, R, or other programming languages
- Knowledge of streaming platforms and music industry trends
- Experience with data storytelling and visualization
ASSUMPTION: Candidates should have a strong analytical and creative mindset, with a solid understanding of the music business and digital landscape.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Mid-Senior level role in London)
Benefits:
- Private Medical Cover
- Generous Pension Scheme
- Life Assurance
- Income Protection
- Music Industry Perks
- Time Off Over Winter Break
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Mid-Senior level role in London. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry
Company Size: Large (5,001-10,000 employees)
Founded: 1929 (as Columbia Records, now part of Sony Music Entertainment)
Company Description:
- Sony Music Entertainment is a global leader in the music industry, with a rich history and a diverse roster of international superstars, developing and independent artists, and visionary creators.
- The company operates in more than 70 countries, supporting artists and pushing creative boundaries through innovative products, platforms, and business models.
- Sony Music Entertainment is committed to artistic integrity, transparency, and entrepreneurship.
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- and A&R
Company Website: Sony Music Entertainment
ASSUMPTION: Sony Music Entertainment is a large, global company with a strong presence in the music industry. This role offers opportunities for growth and exposure to a wide range of artists and projects.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Analytics at Sony Music Entertainment UK
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential progression to a Head of Analytics or similar role within the company
- Opportunities to work on high-profile projects and collaborate with industry leaders
- Chance to develop skills in data analysis, visualization, and storytelling
ASSUMPTION: This role offers strong potential for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern office environment designed for employee empowerment and collaboration
Office Location(s): 25 Madison Ave, New York, NY 10010, US; 2 Canal Reach, King's Cross, London, England N1C 4DB, GB
Geographic Context:
- London, England: A vibrant, multicultural city with a thriving music scene and a wide range of cultural attractions
- New York, NY, USA: The global headquarters of Sony Music Entertainment, offering opportunities for international collaboration and exposure
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The modern office environment and flexible work arrangements at Sony Music Entertainment support a healthy work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical and problem-solving skills
- Creative mindset and ability to generate innovative ideas
- Communication and collaboration skills
- Familiarity with the music business and digital landscape
- Technical proficiency in data analysis, visualization, and storytelling
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your data analysis and visualization work to showcase your skills
- Research Sony Music Entertainment and the music industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Data Analysis, Creative Recommendations, Social Media, Content Strategy, Data Modelling, SQL, Excel, PowerPoint, Data Visualization, Problem Solving, Collaboration, Communication, Trend Identification, Artist Insights, Forecasting, Reporting
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role, and prepare for interview questions related to data analysis, visualization, and storytelling.
🛠️ Tools & Technologies
- Excel (Pivot tables, VLookups, etc.)
- PowerPoint
- Data modelling and analytics/visualization software (e.g., Tableau, QlikView, Looker, Alteryx)
- SQL
- Relational databases
- Streaming platforms (e.g., Spotify, Apple Music, Amazon Music)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Artistic Integrity
- Transparency
- Entrepreneurship
- Empowerment
- Collaboration
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Passionate about music and the entertainment industry
Self-Assessment Questions:
- Do you have a strong analytical and creative mindset, with a solid understanding of the music business and digital landscape?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on generating innovative ideas and solving complex problems?
- Are you an effective communicator and collaborator, with the ability to work with diverse teams?
ASSUMPTION: Candidates should assess their fit with Sony Music Entertainment's values and work style, and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Working with large datasets and complex data structures
- Keeping up with the fast-paced and ever-evolving music industry
- Balancing multiple projects and tight deadlines
- Collaborating effectively with diverse teams, including artists, management, and industry partners
- Adapting to changes in the company's priorities and strategies
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on creative label analysis and optimization, with a strong emphasis on data-driven insights and recommendations
- Compared to other analyst roles in the music industry, this position offers a more creative and strategic focus, with opportunities to influence core metrics and artist strategies
- Career progression in this role may lead to leadership positions in analytics, marketing, or A&R, depending on the candidate's interests and skills
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Analyzing streaming data to identify trends and optimize artist strategies
- Developing predictive models for artist performance and audience engagement
- Creating data visualizations and dashboards to communicate insights effectively to stakeholders
- Conducting market research and analysis to inform business decisions and strategy
- Collaborating with artists and management to create targeted marketing campaigns and content strategies
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have applied data analysis and visualization skills to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the analytics department?
- How does this role collaborate with other departments, such as A&R, marketing, and digital?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does Sony Music Entertainment support the growth and development of its employees?
- What are the current priorities and goals for the analytics team, and how does this role contribute to achieving them?
- How does Sony Music Entertainment approach data privacy and security, especially with regards to artist and user data?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the challenges and opportunities presented.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your data analysis and visualization work to showcase your skills
- Research Sony Music Entertainment and the music industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
