📌 Core Information
🔹 Job Title: Senior Creative Strategist
🔹 Company: Inizio Engage XD
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (2 days per week in the office)
🔹 Category: Events & Strategy
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategies for clients' brand and product engagements across multiple events
- Collaborating with clients, creative, and production teams to drive engaging brand experiences
- Working on pharmaceutical clients and exploring opportunities in non-pharma sectors
- Leading strategy for clients and building accounts with given autonomy
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and client management skills. It's ideal for someone with experience in events, experiential PR, or shopper marketing who can work across multiple brands and projects simultaneously.
📋 Key Responsibilities
✅ Develop creative strategies for clients' brand and product engagements across multiple events, including pharma congresses, trade shows, installations, activations, and global meetings
✅ Create insights and strategies that inform creative work and resonate culturally with diverse audiences
✅ Identify and explore fresh audience insights and new trends to inspire creative direction
✅ Share insights, best practices, and insights with creative, production, and client teams
✅ Integrate strategic practices into the live and exhibitions teams at Emota
ASSUMPTION: This role involves a mix of strategic planning, creative thinking, and client management. It requires the ability to work across multiple projects and brands simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience as a strategist within events, with a bonus if you have experiential PR agencies, or shopper marketing experience
Required Skills:
- Proficient in using data and cultural insights to inform strategic execution
- Curious and able to work across multiple brands and projects simultaneously
- Experience presenting, storytelling, and pitching to clients
- Interest in thought-leadership, independent research, and trends exploration
Preferred Skills:
- Pharmaceutical industry knowledge
- Experience working with global brands
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per year (based on industry standards for a Senior Creative Strategist role in London)
Benefits:
- Great compensation package
- 25 days' annual leave plus public holidays, company closure over Christmas plus a personal day
- 3 days volunteering leave
- Private Medical Insurance
- Life Insurance
- Pension Scheme
- Hybrid working
- Group Income Protection
Working Hours: Full-time (37.5 hours per week), with flexible working hours available
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Creative Strategist role in London. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in employee engagement, learning and development, and creative services
Company Size: 5,001-10,000 employees, offering a large network of resources and opportunities for growth
Founded: 2000 (as The Creative Engagement Group, rebranded as Inizio Engage XD in 2022)
Company Description:
- Inizio Engage XD is an unusually shaped communications group that creates experiences that inspire lasting change
- They partner with clients to provide employee engagement, learning and training solutions, scientific engagement and capability building, all underpinned by applied behavioral science
- They engage internal and external audiences through the creation and delivery of live and virtual experiences, film, digital, and immersive content
Company Specialties:
- Employee engagement
- Learning & development
- Creative services
- Digital
- Film
- Behavioral science
- Capability development
- Brand engagement
- Experiential
- Events
- Exhibitions
- Virtual production
- Internal communications
- Storytelling
- DE&I
- And change communications
Company Website: xd.inizioengage.com
ASSUMPTION: Inizio Engage XD is a well-established company with a diverse range of services and a strong focus on employee engagement and development.
📊 Role Analysis
Career Level: Senior level, with the opportunity to lead strategy and build accounts
Reporting Structure: Reports directly to the Head of Strategy
Work Arrangement: Hybrid, with 2 days per week in the London office
Growth Opportunities:
- Potential to lead and grow accounts within the agency
- Opportunities to work on diverse projects across multiple brands and sectors
- Possibility to progress into a management or leadership role within the strategy team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the agency's strategy and client portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 22-24 Torrington Place, London, WC1E 7HJ, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving events industry
- The office is located in the Bloomsbury neighborhood, close to numerous amenities and transport links
- The city offers a wide range of cultural, social, and professional networking opportunities
Work Schedule: Full-time (37.5 hours per week), with flexible working hours available
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to numerous amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Strategy or another senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Client management and communication skills
- Cultural awareness and understanding of diverse audiences
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and client management skills
- Include examples of your work that demonstrate your ability to develop creative strategies and drive engaging brand experiences
- Prepare for interview questions that focus on your strategic thinking, creativity, and client management skills, as well as your understanding of the company and its values
ATS Keywords: Creative Strategy, Brand Engagement, Event Management, Audience Insights, Cultural Insights, Data Analysis, Storytelling, Client Presentation, Trends Exploration, Collaboration, Project Management, Strategic Execution, Experiential Marketing, Pharmaceutical Knowledge, Public Relations, Research
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, creativity, and client management skills. Applicants should tailor their application materials to highlight these skills and provide relevant examples of their work.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the successful candidate works on.
👔 Cultural Fit Considerations
Company Values:
- We empower everyone
- We rise to the challenge
- We work as one
- We ask what if
- We do the right thing
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Client-focused and results-driven
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with the company's values?
- How do you approach working collaboratively with diverse teams?
- How do you stay up-to-date with industry trends and new ideas?
ASSUMPTION: Inizio Engage XD values a collaborative, innovative, and client-focused work environment. Applicants should be able to demonstrate their alignment with these values and their ability to work effectively within a team.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Balancing strategic thinking with creative execution
- Working effectively with diverse teams and stakeholders
- Keeping up-to-date with industry trends and new ideas
ASSUMPTION: This role may present challenges related to managing multiple projects and clients, balancing strategic thinking with creative execution, and working effectively with diverse teams and stakeholders. Applicants should be able to demonstrate their ability to manage these challenges effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Strategist role in an events or marketing agency, with a focus on creative strategy and client management
- However, this role is unique in its focus on the pharmaceutical industry and the opportunity to work on global brands
- Career progression in this role may involve moving into a management or leadership position within the strategy team
ASSUMPTION: This role is similar to other Senior Strategist roles in events or marketing agencies, but with a unique focus on the pharmaceutical industry and the opportunity to work on global brands.
📝 Sample Projects
- Developing a creative strategy for a pharmaceutical client's presence at a major industry conference
- Conducting audience research and analysis to inform the creative direction for a global brand's event activation
- Collaborating with creative and production teams to deliver an engaging brand experience for a trade show booth
ASSUMPTION: These sample projects are intended to illustrate the types of projects the successful candidate may work on in this role. The actual projects may vary depending on the clients and brands the candidate works with.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy and growth plans for the agency?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the agency in the coming year?
- How does the agency approach working with diverse teams and stakeholders?
ASSUMPTION: These interview questions are intended to help the applicant better understand the role, the agency, and its culture. Applicants should tailor their questions to the specific role and agency, and be prepared to ask insightful and thoughtful questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and client management skills
- Prepare for interview questions that focus on your strategic thinking, creativity, and client management skills, as well as your understanding of the company and its values
- Follow up with the HR team after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
