Senior Creative Strategist

📌 Core Information

🔹 Job Title: Senior Creative Strategist

🔹 Company: Snap Inc.

🔹 Location: Beijing, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (4+ days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies and presentations to achieve client objectives using Snapchat's advertising solutions.
• Working with the Snapchat Sales team and key brand partners to create and implement best-in-class creative advertising campaigns.
• Conceptualizing high-performing campaigns and providing insightful feedback on campaign design.
• Representing Snapchat at key industry events and educating partners on the platform.

ASSUMPTION: This role requires a strong understanding of creative strategy, marketing, and data analysis to drive client objectives through Snapchat's advertising solutions.

📋 Key Responsibilities

✅ Develop creative strategies and presentations to achieve client objectives using Snapchat's advertising solutions.

✅ Utilize data analysis to create effective, global-reaching campaigns for Chinese retail and ecommerce brands.

✅ Conceptualize high-performing campaigns and provide insightful feedback on campaign design.

✅ Present compelling pitches and build strong relationships with key client and agency stakeholders.

✅ Partner with sales teams to develop and execute long-term creative strategies.

✅ Apply knowledge of video, creator, and content marketing principles.

✅ Educate and empower Chinese partners on Snapchat's platform.

✅ Work with various teams to develop scalable client solutions.

✅ Represent Snapchat at key industry events.

ASSUMPTION: The successful candidate will be a creative catalyst with the ability to unlock revenue through ideas, thriving in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or related field, or equivalent experience.

Experience: 5+ years of experience in creative strategy or marketing.

Required Skills:

• Fluency in English and Mandarin.
• Strong presentation, communication, and interpersonal skills.
• Ability to confidently present and articulate advertising solutions.

Preferred Skills:

• Proven experience in leading performance marketing campaign strategies.
• Demonstrated ability to create exceptional digital creative.
• Ability to thrive in a fast-paced environment.
• Proficiency in Google Suite, Adobe Suite, and Keynote.
• Understanding of emerging technologies, particularly AR, in creative advertising.

ASSUMPTION: Preferred skills are not required but would make a strong candidate more competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Creative Strategist role in Beijing, the estimated salary range is ¥350,000 - ¥550,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Paid Parental Leave
• Comprehensive Medical Coverage
• Emotional and Mental Health Support Programs
• Compensation Packages that let you share in Snap’s long-term success!

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.

Company Size: Snap Inc. has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Snap Inc. was founded in 2011 and has since grown into a global technology company.

Company Description:

• Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
• The Company's three core products are Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, AR glasses.
• Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Company Specialties:

• augmented reality and technology

Company Website: careers.snap.com

ASSUMPTION: Snap Inc. is a well-established company with a strong presence in the technology industry, offering a dynamic work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in creative strategy and marketing.

Reporting Structure: The Senior Creative Strategist will report directly to the Sales team and work closely with key brand partners and their agencies.

Work Arrangement: This role is a hybrid position, requiring employees to work in the office for 4+ days per week.

Growth Opportunities:

• Potential career progression into leadership roles within the creative strategy or marketing departments.
• Opportunities to work on high-profile campaigns and collaborate with key brand partners.
• Possibility to gain experience in emerging technologies, particularly AR, in creative advertising.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Snap Inc.'s Beijing office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California, US (Headquarters); London, England W1F 0, GB; New York, NY 10036, US; Seattle, WA 98121, US; San Franciscoo, CA 94103, US; Paris, 75009, FR; Tel Aviv, IL; Sydney, AU; Palo Alto, CA 94306, US; Singapore, 018960, SG; Oslo, 0164, NO; Toronto, ON, CA; Mumbai, 400051, IN

Geographic Context:

• Beijing is a major international hub for technology and innovation, providing ample opportunities for professional growth and development.
• The city offers a vibrant culture, rich history, and a diverse range of entertainment and leisure activities.
• Beijing's strategic location in China makes it an ideal base for working with key brand partners in the region.

Work Schedule: Standard working hours, Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime as required.

ASSUMPTION: Working in Beijing offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Snap Inc. careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and candidate's qualifications.
• Final interview or presentation to present a creative strategy or campaign idea.

Key Assessment Areas:

• Creativity and strategic thinking in developing advertising campaigns.
• Communication and presentation skills, both written and verbal.
• Understanding of Snapchat's advertising solutions and the Chinese market.
• Ability to thrive in a fast-paced, dynamic work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Snapchat's advertising solutions and the Chinese market in your application materials.
• Prepare a creative strategy or campaign idea to present during the final interview stage.

ATS Keywords: Snapchat, advertising solutions, creative strategy, marketing, data analysis, campaign design, client objectives, key brand partners, AR, emerging technologies

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, strategic thinking, and communication skills throughout the interview process.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Adobe Suite (Photoshop, Illustrator, Premiere Pro)
• Keynote
• Snapchat advertising platform

ASSUMPTION: Proficiency in these tools and technologies is not required but would be beneficial for the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Kind
• Smart
• Creative

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving client objectives through creative advertising campaigns

Self-Assessment Questions:

• Do you align with Snap Inc.'s company values of being kind, smart, and creative?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on driving client objectives?
• Do you have a proven track record of creating exceptional digital creative and presenting compelling pitches?

ASSUMPTION: Candidates who align with Snap Inc.'s company values and are comfortable working in a fast-paced, dynamic environment will be the best fit for this role.

⚠️ Potential Challenges

• Working with multiple key brand partners and their agencies, requiring strong communication and project management skills.
• Keeping up with the latest trends and developments in the fast-paced technology industry.
• Balancing the demands of client objectives with Snap Inc.'s company values and brand guidelines.
• Occasional travel may be required to attend industry events or meet with key brand partners.

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate to succeed.

📈 Similar Roles Comparison

• This role is similar to a Senior Creative Strategist or Creative Director position in a marketing agency or advertising firm, with a focus on digital advertising and emerging technologies.
• However, this role is unique in its focus on Snapchat's advertising solutions and the Chinese market.
• Career progression in this role could lead to leadership positions within the creative strategy or marketing departments, or to other roles within Snap Inc.'s global organization.

ASSUMPTION: While this role shares similarities with other creative strategy or marketing positions, its focus on Snapchat's advertising solutions and the Chinese market makes it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing a creative strategy and presentation to achieve client objectives for a major Chinese ecommerce brand using Snapchat's advertising solutions.
• Conceptualizing and designing a high-performing campaign for a global retail brand, leveraging Snapchat's platform and emerging technologies.
• Educating and empowering key brand partners and their agencies on Snapchat's platform and advertising solutions through workshops or presentations.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic thinking and creative development to client management and education.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Snap Inc. support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Snap Inc. measure success for this role, and what are the key performance indicators?
• What are the opportunities for collaboration and integration with other teams or departments within Snap Inc.?

ASSUMPTION: These questions are designed to provide insight into the work environment, team dynamics, and expectations for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Snap Inc. careers website.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of Snapchat's advertising solutions and the Chinese market.
• Prepare a creative strategy or campaign idea to present during the final interview stage, showcasing your creativity, strategic thinking, and communication skills.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role.
• Prepare for phone, video, or in-person interviews by researching Snap Inc.'s company values, mission, and culture, and practicing your responses to common interview questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.