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(Senior) CRM Marketing Manager (m/w/d)

Project A Services GmbH & Co. KG
Full-time
On-site
Stuttgart, Baden-WΓΌrttemberg, Germany
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: (Senior) CRM Marketing Manager (m/w/d)

πŸ”Ή Company: Project A Services GmbH & Co. KG

πŸ”Ή Location: Stuttgart, Baden-WΓΌrttemberg, Germany

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Stuttgart office required)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational responsibility for national and international CRM marketing
  • Data-driven and innovative approach to support business objectives
  • Automation and optimization of CRM campaigns across the customer journey
  • Collaboration with cross-functional teams to drive operational excellence

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… End-to-end responsibility for CRM marketing strategy and operations

βœ… Campaign conception, implementation, and automation across the customer journey

βœ… Exploration and integration of new communication channels (e.g., WhatsApp, SMS)

βœ… KPI monitoring and data-driven analysis to identify optimization opportunities

βœ… Development and implementation of personalization and segmentation strategies

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization based on performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business, or a related field

Experience: At least 3 years of relevant experience in CRM marketing, preferably in e-commerce

Required Skills:

  • Proven track record in CRM marketing with a data-driven approach
  • Strong planning, controlling, and result responsibility in CRM marketing
  • Experience with CRM marketing tools and audience segmentation
  • Excellent communication skills and problem-solving abilities
  • Fluency in German and English; additional languages are a plus

Preferred Skills:

  • Experience in the e-commerce industry
  • Familiarity with marketing automation tools
  • Knowledge of the German market

ASSUMPTION: Candidates with a strong background in CRM marketing and a data-driven mindset will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and market rates for CRM marketing managers in Stuttgart)

Benefits:

  • Short decision-making paths and open communication
  • Room for the implementation of own ideas
  • Exciting areas of responsibility in an international working environment
  • Modern workplace with optimal transport connections
  • Team events, internal training, and development opportunities
  • Fresh fruit, smoothies, and sponsored lunch (3x per week) with TGIF-BBQ on the terrace
  • Corporate benefits with high-quality discounts from well-known manufacturers and brands

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market data for CRM marketing managers in Stuttgart with 2-5 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees (Project A Services GmbH & Co. KG is a partnership of Project A Ventures)

Founded: 2012 (Project A Ventures)

Company Description:

  • Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London
  • They support their portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
  • The venture capital firm was founded in 2012 and has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi

Company Specialties:

  • Internet
  • Seed funding
  • E-commerce
  • Business plan
  • Entrepreneurship
  • Start-up
  • Online marketing
  • IT
  • Product development
  • Human resources
  • Business development
  • Venture capital
  • Business intelligence
  • Performance marketing
  • Frontend
  • And investment

Company Website: https://www.project-a.com

ASSUMPTION: Project A Services GmbH & Co. KG is a partnership of Project A Ventures, focusing on operational support for their portfolio companies.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the potential for growth and increased responsibility

Reporting Structure: This role reports directly to the management of the partner company in Stuttgart

Work Arrangement: On-site, with a requirement to work from the Stuttgart office

Growth Opportunities:

  • Potential to take on more responsibility as the company grows and expands
  • Opportunities to work with and learn from a diverse team of experts across various disciplines
  • Possibility to gain experience in a venture capital-backed environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader venture capital ecosystem.

🌍 Location & Work Environment

Office Type: Modern, centrally located in Stuttgart with optimal transport connections

Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE (Project A Ventures headquarters, Stuttgart office location may vary)

Geographic Context:

  • Stuttgart is the capital of the state of Baden-WΓΌrttemberg in southwest Germany
  • The city is known for its automotive industry, cultural institutions, and high quality of life
  • Stuttgart offers a vibrant tech scene with numerous startups and established companies

Work Schedule: Full-time, with flexible working hours and the possibility of remote work for specific tasks or projects (with approval)

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on operational excellence and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screening to discuss the role and assess cultural fit
  • On-site interview in Stuttgart with the hiring manager and team members
  • Case study or presentation to demonstrate problem-solving skills and strategic thinking
  • Final interview with the management of the partner company

Key Assessment Areas:

  • CRM marketing expertise and strategic thinking
  • Data-driven approach and analytical skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your CRM marketing experience and data-driven approach
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
  • Research the company and its portfolio to demonstrate your understanding of the venture capital ecosystem

ATS Keywords: CRM marketing, data-driven, campaign automation, customer journey, communication channels, KPI monitoring, personalization, segmentation, problem-solving, German language, English language

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and data-driven decision making.

πŸ› οΈ Tools & Technologies

  • CRM marketing tools (e.g., Salesforce, HubSpot, or similar)
  • Marketing automation tools (e.g., Marketo, Pardot, or similar)
  • Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the partner company's preferences and requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Operational excellence
  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Entrepreneurial spirit

Work Style:

  • Dynamic and fast-paced environment
  • Strong focus on results and performance
  • Collaborative and cross-functional teamwork
  • Openness to feedback and continuous learning

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment with a strong focus on results?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you embrace a data-driven approach to decision making and continuous learning?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Adapting to the unique needs and requirements of each partner company
  • Balancing strategic thinking with hands-on execution
  • Working in a diverse and sometimes ambiguous venture capital ecosystem

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach to decision making.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a CRM marketing manager position in a venture capital-backed company or a growth-stage startup
  • However, this role offers the unique opportunity to work with a diverse portfolio of companies and gain exposure to various industries and business models
  • Career progression may involve moving into a more senior role within the partner company or transitioning into a different functional area within Project A Ventures

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with the opportunity to work with a diverse portfolio of companies.

πŸ“ Sample Projects

  • Developing and implementing a data-driven segmentation strategy for a high-growth e-commerce company
  • Optimizing the customer journey for a fintech startup through targeted CRM campaigns
  • Expanding the communication channels for a logistics company to improve customer engagement and retention

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that this role may involve.

❓ Key Questions to Ask During Interview

  • How does this role support the operational excellence of the partner company's CRM marketing efforts?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the partner company and Project A Ventures?
  • What opportunities are there for professional growth and development within the company and the broader venture capital ecosystem?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to assess the role's strategic impact, priorities, collaboration, growth opportunities, and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Greenhouse link
  • Tailor your resume and cover letter to highlight your CRM marketing experience and data-driven approach
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
  • Research the company and its portfolio to demonstrate your understanding of the venture capital ecosystem
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.