📌 Core Information
🔹 Job Title: (Senior) CRM Marketing Manager (m/w/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Stuttgart office required)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational responsibility for national and international CRM marketing
- Data-driven and innovative approach to support business objectives
- Automation and optimization of CRM campaigns across the customer journey
- Collaboration with cross-functional teams to drive operational excellence
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ End-to-end responsibility for CRM marketing strategy and operations
✅ Campaign conception, implementation, and automation across the customer journey
✅ Exploration and integration of new communication channels (e.g., WhatsApp, SMS)
✅ KPI monitoring and data-driven analysis to identify optimization opportunities
✅ Development and implementation of personalization and segmentation strategies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization based on performance data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business, or a related field
Experience: At least 3 years of relevant experience in CRM marketing, preferably in e-commerce
Required Skills:
- Proven track record in CRM marketing with a data-driven approach
- Strong planning, controlling, and result responsibility in CRM marketing
- Experience with CRM marketing tools and audience segmentation
- Excellent communication skills and problem-solving abilities
- Fluency in German and English; additional languages are a plus
Preferred Skills:
- Experience in the e-commerce industry
- Familiarity with marketing automation tools
- Knowledge of the German market
ASSUMPTION: Candidates with a strong background in CRM marketing and a data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and market rates for CRM marketing managers in Stuttgart)
Benefits:
- Short decision-making paths and open communication
- Room for the implementation of own ideas
- Exciting areas of responsibility in an international working environment
- Modern workplace with optimal transport connections
- Team events, internal training, and development opportunities
- Fresh fruit, smoothies, and sponsored lunch (3x per week) with TGIF-BBQ on the terrace
- Corporate benefits with high-quality discounts from well-known manufacturers and brands
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market data for CRM marketing managers in Stuttgart with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees (Project A Services GmbH & Co. KG is a partnership of Project A Ventures)
Founded: 2012 (Project A Ventures)
Company Description:
- Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London
- They support their portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- The venture capital firm was founded in 2012 and has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi
Company Specialties:
- Internet
- Seed funding
- E-commerce
- Business plan
- Entrepreneurship
- Start-up
- Online marketing
- IT
- Product development
- Human resources
- Business development
- Venture capital
- Business intelligence
- Performance marketing
- Frontend
- And investment
Company Website: https://www.project-a.com
ASSUMPTION: Project A Services GmbH & Co. KG is a partnership of Project A Ventures, focusing on operational support for their portfolio companies.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and increased responsibility
Reporting Structure: This role reports directly to the management of the partner company in Stuttgart
Work Arrangement: On-site, with a requirement to work from the Stuttgart office
Growth Opportunities:
- Potential to take on more responsibility as the company grows and expands
- Opportunities to work with and learn from a diverse team of experts across various disciplines
- Possibility to gain experience in a venture capital-backed environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader venture capital ecosystem.
🌍 Location & Work Environment
Office Type: Modern, centrally located in Stuttgart with optimal transport connections
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE (Project A Ventures headquarters, Stuttgart office location may vary)
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
- The city is known for its automotive industry, cultural institutions, and high quality of life
- Stuttgart offers a vibrant tech scene with numerous startups and established companies
Work Schedule: Full-time, with flexible working hours and the possibility of remote work for specific tasks or projects (with approval)
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on operational excellence and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to discuss the role and assess cultural fit
- On-site interview in Stuttgart with the hiring manager and team members
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the management of the partner company
Key Assessment Areas:
- CRM marketing expertise and strategic thinking
- Data-driven approach and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM marketing experience and data-driven approach
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and its portfolio to demonstrate your understanding of the venture capital ecosystem
ATS Keywords: CRM marketing, data-driven, campaign automation, customer journey, communication channels, KPI monitoring, personalization, segmentation, problem-solving, German language, English language
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and data-driven decision making.
🛠️ Tools & Technologies
- CRM marketing tools (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the partner company's preferences and requirements.
👔 Cultural Fit Considerations
Company Values:
- Operational excellence
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Entrepreneurial spirit
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Collaborative and cross-functional teamwork
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with a strong focus on results?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you embrace a data-driven approach to decision making and continuous learning?
ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to the unique needs and requirements of each partner company
- Balancing strategic thinking with hands-on execution
- Working in a diverse and sometimes ambiguous venture capital ecosystem
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- This role is similar to a CRM marketing manager position in a venture capital-backed company or a growth-stage startup
- However, this role offers the unique opportunity to work with a diverse portfolio of companies and gain exposure to various industries and business models
- Career progression may involve moving into a more senior role within the partner company or transitioning into a different functional area within Project A Ventures
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with the opportunity to work with a diverse portfolio of companies.
📝 Sample Projects
- Developing and implementing a data-driven segmentation strategy for a high-growth e-commerce company
- Optimizing the customer journey for a fintech startup through targeted CRM campaigns
- Expanding the communication channels for a logistics company to improve customer engagement and retention
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that this role may involve.
❓ Key Questions to Ask During Interview
- How does this role support the operational excellence of the partner company's CRM marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the partner company and Project A Ventures?
- What opportunities are there for professional growth and development within the company and the broader venture capital ecosystem?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to assess the role's strategic impact, priorities, collaboration, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume and cover letter to highlight your CRM marketing experience and data-driven approach
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and its portfolio to demonstrate your understanding of the venture capital ecosystem
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
