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Senior Customer & eCommerce Marketing Manager (12 month project role to cover Maternity leave)

Unilever
Full-time
On-site
United Kingdom
πŸ›’ E-commerce Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Customer & eCommerce Marketing Manager (12 month project role to cover Maternity leave)

πŸ”Ή Company: Unilever

πŸ”Ή Location: Kingston Head Office, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the development and execution of the Customer Marketing Plan across UK & Ireland
  • Owning the eCommerce strategy and capability for UFS UK & Ireland
  • Building and fostering relationships with Route to Market (wholesale) partners
  • Driving a performance culture within the team to deliver against objectives and generate ROI
  • Being a talent catalyst for the Marketing team, supporting and developing team members

ASSUMPTION: This role requires a strategic thinker with experience in 'Go to Market' roles, a strong understanding of the eCommerce channel, and the ability to build relationships with customers and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Lead the development and execution of the Customer Marketing Plan across UK & Ireland, working collaboratively with the wider Marketing team, CD, and Category Management teams to build marketing plans that deliver against both UFS business objectives and our Customers’ Strategies.

βœ… Design a marketing program that facilitates landing ATL brand messages and delivers the right level of customized/bespoke activity to unlock greater support.

βœ… Own the Customer Marketing plan for NPDs and work collaboratively with wider business stakeholders to deliver best-in-class execution.

βœ… Build new relationships and foster existing contacts with Route to Market (wholesale) partners that enable the successful delivery of the strategy.

βœ… Lead performance culture within the team to ensure activities are delivering against objectives, generating a clear ROI, and that learnings are built into future activity.

βœ… Be the voice of customer marketing within the annual planning cycle.

βœ… Ownership of the eCommerce strategy internally and externally, collaborating with CD and Category Management to position UFS as thought leaders on ecommerce within the industry.

βœ… Ownership of eCommerce capability, building agenda across the wider business and ensuring that we are tracking the right measures on performance. Work with CD and wider marketing team to take performance actions where required.

βœ… Lead on digital media partnerships with customers, driving for increased capability and data sharing agreements.

βœ… Lead eCommerce content creation process and measurement through Data Impact.

βœ… Support team member on 7OA and PSOL tracking and improvement as well as UFS Direct to Wholesale eCommerce platform β€˜Magenta’.

βœ… Lead strategy development of Ireland Loyalty programme.

ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a deep understanding of the eCommerce landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in 'Go to Market' roles, with a strong understanding of the eCommerce channel and experience in managing and leading a team.

Required Skills:

  • Strategic thinking and planning
  • Cross-functional team leadership
  • Relationship building and stakeholder management
  • Performance measurement and ROI analysis
  • Customer-centric mindset
  • Data-driven decision making
  • Project management

Preferred Skills:

  • B2B/Foodservice experience
  • Prior experience in a Shopper/Trade/Customer marketing role

ASSUMPTION: Candidates with experience in the B2B or Foodservice industry and a background in Shopper/Trade/Customer marketing will have a distinct advantage.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£75,000 per annum (Estimated, based on industry standards for a Senior Marketing Manager role in the UK)

Benefits:

  • Competitive pension scheme
  • Private healthcare and dental insurance
  • Life assurance
  • 25 days' holiday (with the option to buy up to 5 additional days)
  • Flexible working options

Working Hours: Full-time, Monday to Friday, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Unilever operates in the Consumer Goods industry, with a portfolio ranging from nutritionally balanced foods to everyday household care products. The company is a global leader in the FMCG sector, with a strong focus on sustainability and purpose-led business.

Company Size: Unilever is a large multinational corporation with over 149,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and markets.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong global presence.

Company Description:

  • Unilever is a purpose-driven company, committed to making sustainable living commonplace.
  • The company's portfolio includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside innovative forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
  • Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.

Company Specialties:

  • Consumer Goods
  • Food
  • Home Care
  • Personal Care
  • Refreshments
  • Marketing & Advertising
  • Retail
  • Purpose
  • FMCG
  • Digital
  • Ice Cream
  • Nutrition
  • Sustainability
  • Beauty & Wellbeing
  • Innovation
  • and Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and exposure to diverse teams and markets. The company's purpose-driven approach and commitment to sustainability make it an attractive employer for socially conscious candidates.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Marketing Director.

Reporting Structure: The role leads a team of 4 marketing professionals and collaborates with the wider Marketing team, CD, and Category Management teams.

Work Arrangement: The role is based on-site at the Kingston Head Office, with some flexibility for remote work.

Growth Opportunities:

  • This role offers the opportunity to gain experience in leading a team and driving strategic initiatives in a global organization.
  • The role also provides exposure to cross-functional teams and stakeholders, fostering career growth and development.
  • Unilever's large size and diverse portfolio offer opportunities for internal mobility and career progression.

ASSUMPTION: This role is a 12-month project role to cover Maternity leave, offering a unique opportunity to gain experience in a senior marketing role within a global organization.

🌍 Location & Work Environment

Office Type: The Kingston Head Office is a modern, collaborative workspace with on-site amenities.

Office Location(s): Kingston Head Office, United Kingdom

Geographic Context:

  • The Kingston Head Office is located in the Greater London area, offering easy access to public transportation and nearby amenities.
  • The area is known for its vibrant culture, diverse communities, and rich history.
  • The office is situated near the River Thames, offering scenic views and nearby recreational opportunities.

Work Schedule: Full-time, Monday to Friday, with some flexibility for remote work

ASSUMPTION: The Kingston Head Office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV submission
  • Phone or video screening with the HR team
  • Face-to-face or video interview with the hiring manager and a member of the HR team
  • Final interview with the Marketing Director
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and planning
  • Cross-functional team leadership
  • Relationship building and stakeholder management
  • Performance measurement and ROI analysis
  • Customer-centric mindset
  • Data-driven decision making
  • Project management

Application Tips:

  • Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the eCommerce landscape and your ability to drive strategic initiatives in a global organization.
  • Prepare examples of your past achievements in customer marketing and eCommerce strategy.
  • Research Unilever's purpose-driven approach and commitment to sustainability, and be prepared to discuss how your values align with the company's mission.

ATS Keywords: Customer Marketing, eCommerce Strategy, Team Leadership, Cross-Functional Collaboration, Performance Measurement, Digital Media Partnerships, Relationship Building, Market Analysis, Talent Development, Data Analysis, Brand Management, Customer Insights, Project Management, Strategic Thinking, Content Creation, ROI Analysis

ASSUMPTION: Unilever's application process is designed to assess candidates' strategic thinking, leadership skills, and customer-centric mindset, with a focus on finding the best fit for the organization's culture and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Analytics
  • Social media platforms (e.g., Facebook, Instagram, LinkedIn)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the project and the team's existing skillset.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Our Purpose: To make sustainable living commonplace
  • Our Vision: Everyday, delighting consumers with brands that love the world we live in
  • Our Mission: To meet everyday needs for nutrition, hygiene, and personal care with brands that care

Work Style:

  • Collaborative and inclusive
  • Agile and adaptable
  • Data-driven and insight-led
  • Customer-centric and consumer-focused
  • Purpose-driven and responsible

Self-Assessment Questions:

  • How do your personal values align with Unilever's purpose and mission?
  • Can you provide an example of a time when you drove strategic initiatives in a cross-functional team environment?
  • How do you approach building and maintaining relationships with stakeholders, both internal and external?

ASSUMPTION: Unilever's culture is driven by its purpose and values, with a focus on collaboration, agility, and responsibility. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, global organization.

⚠️ Potential Challenges

  • The role is a 12-month project role to cover Maternity leave, which may require flexibility and adaptability.
  • The role involves leading a team and driving strategic initiatives in a global organization, which may present unique challenges and complexities.
  • The role requires a strong understanding of the eCommerce landscape and the ability to drive digital transformation in a traditional B2B environment.
  • The role is based on-site at the Kingston Head Office, which may require commuting or relocation for some candidates.

ASSUMPTION: The potential challenges associated with this role are outweighed by the unique opportunity it offers to gain experience in a senior marketing role within a global organization.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on both customer marketing and eCommerce strategy, offering a broad scope of responsibilities and the opportunity to drive strategic initiatives across multiple channels.
  • Compared to other senior marketing roles, this position offers a higher level of responsibility and the chance to lead a team and collaborate with cross-functional stakeholders.
  • Career progression in this role may lead to opportunities in global marketing leadership or eCommerce-focused roles within Unilever or other organizations.

ASSUMPTION: This role offers a unique opportunity to gain experience in both customer marketing and eCommerce strategy, providing a strong foundation for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a customer marketing plan for a new product launch, including customized/bespoke activity to unlock greater support from wholesalers.
  • Driving eCommerce growth through strategic partnerships with customers, data sharing agreements, and optimized Amazon Media investment.
  • Leading the development and implementation of a new eCommerce platform, such as UFS Direct to Wholesale 'Magenta'.

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong project management skills and the ability to work effectively with stakeholders.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing team?
  • How does the Customer Marketing plan align with the overall business strategy and objectives?
  • What are the key priorities for the first 30, 60, and 90 days in this role?
  • How does Unilever support the growth and development of its employees, particularly in project roles like this one?
  • What are the key challenges and opportunities facing the eCommerce channel within the UFS business?

ASSUMPTION: These key questions are designed to provide insight into the role's dynamics, priorities, and growth opportunities, as well as Unilever's approach to employee development and support.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership skills, and customer-centric mindset.
  • Prepare examples of your past achievements in customer marketing and eCommerce strategy to demonstrate your qualifications for the role.
  • Research Unilever's purpose-driven approach and commitment to sustainability, and be prepared to discuss how your values align with the company's mission.
  • Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.