📌 Core Information
🔹 Job Title: Senior Customer Lifecycle Marketing Manager
🔹 Company: Jobgether
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of customer lifecycle marketing campaigns
- Cross-functional collaboration with Product, Data, Creative, Sales teams
- Data-driven decision making and continuous optimization
- Proven expertise in CRM platforms and marketing automation
- Background in SaaS and/or e-commerce marketing
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and cross-functional collaboration. The ideal candidate will have a strong background in lifecycle marketing and a proven track record of driving revenue growth.
📋 Key Responsibilities
✅ Lead end-to-end customer lifecycle mapping and optimization
✅ Design and launch campaigns across multiple channels (email, SMS, in-app, etc.)
✅ Develop segmentation strategies leveraging behavioral, demographic, and transactional data
✅ Define, track, and report on key lifecycle metrics
✅ Continuously test and optimize lifecycle initiatives using A/B testing and performance analysis
✅ Collaborate with cross-functional teams to create a cohesive, automated customer journey
✅ Stay current with industry trends and emerging marketing technologies
ASSUMPTION: This role requires a strong understanding of the customer journey and a data-driven approach to marketing. The ideal candidate will be comfortable working with data and analytics tools to optimize campaigns and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in lifecycle marketing, CRM, or related fields
Required Skills:
- Proven hands-on expertise with CRM platforms (Braze, Iterable, HubSpot, Salesforce Marketing Cloud)
- Strong analytical skills and ability to translate data into actionable marketing strategies
- Excellent problem-solving, communication, and collaboration skills
- Self-motivated, results-driven, and proactive in achieving goals
- Experience summarizing and presenting marketing insights to cross-functional stakeholders
Preferred Skills:
- Background in SaaS and/or e-commerce marketing
- Experience with marketing automation, CRM systems, and analytics tools like Google Analytics or Amplitude
ASSUMPTION: While a background in SaaS and/or e-commerce marketing is preferred, candidates from other industries with transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 to $145,000 per year (based on experience and performance)
Benefits:
- Paid holidays and floating holidays
- Comprehensive medical, dental, vision, FSA/HSA, life insurance, and pet insurance plans
- 401(k) plan with employer match
- Up to 2 paid days off annually to volunteer with 501(c) organizations
- Paid parental leave
Working Hours: Full-time (40 hours/week) with remote work flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with 8+ years of experience. Final compensation will be determined based on the candidate's qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, which may offer a more agile and entrepreneurial work environment.
Founded: Jobgether was founded in 2020 and has since grown to partner with companies worldwide.
Company Description:
- Jobgether uses AI to screen job applications, focusing on skills, experience, and achievements rather than keywords
- The platform aims to connect top talent with the right opportunities efficiently and fairly, reducing bias in the hiring process
- Jobgether partners with companies to provide a shortlist of the top 3-5 candidates for each role
Company Specialties:
- AI-driven job matching
- Talent acquisition and hiring solutions
- Skills-based recruitment
Company Website: jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven job matching and skills-based recruitment may result in a more streamlined and efficient hiring process for applicants.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in lifecycle marketing.
Reporting Structure: The Senior Customer Lifecycle Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role offers remote work flexibility, allowing for a better work-life balance and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunity to expand the role's scope and impact as the company grows
- Possibility to transition into a more senior leadership role within the marketing department
ASSUMPTION: As a small company, Jobgether may offer more opportunities for growth and career advancement as the company expands and the marketing team grows.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
- Remote work allows for a more flexible work-life balance and the ability to work from anywhere in the country
- Applicants should consider their personal preferences and needs when deciding if a remote work environment is suitable for them
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of resume and LinkedIn profile
- Top 3-5 candidates shortlisted and introduced to the hiring company
- Hiring company conducts interviews and makes the final hiring decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and skills
- Include specific examples of your achievements in customer lifecycle optimization and revenue growth
- Demonstrate your understanding of the company's AI-driven approach to hiring and marketing
ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, Campaign Design, Segmentation Strategies, Marketing Automation, A/B Testing, Collaboration, Problem Solving, Communication, Creativity, Customer Engagement, Churn Reduction, Revenue Growth, Freemium-to-Paid Conversions, Upsell Campaigns
ASSUMPTION: Applicants should focus on demonstrating their skills and experience in lifecycle marketing and their ability to work effectively in a remote work environment.
🛠️ Tools & Technologies
- CRM platforms: Braze, Iterable, HubSpot, Salesforce Marketing Cloud
- Marketing automation tools
- Analytics tools: Google Analytics, Amplitude
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Applicants should have experience with CRM platforms and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency
- Collaboration: Working together to achieve common goals
- Customer-centricity: Focusing on the needs and preferences of customers
Work Style:
- Data-driven: Making decisions based on data and analytics
- Agile: Adapting to change and responding quickly to new information
- Collaborative: Working effectively with cross-functional teams
- Results-oriented: Focusing on achieving measurable outcomes
Self-Assessment Questions:
- Do you have a strong background in lifecycle marketing and a proven track record of driving revenue growth?
- Are you comfortable working in a remote work environment and managing your time effectively?
- Do you have strong analytical skills and the ability to translate data into actionable marketing strategies?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Adapting to a fast-paced, innovative environment and embracing change
- Working with data and analytics tools to optimize campaigns and drive results
- Balancing the need for data-driven decision making with the need for creativity and innovation
ASSUMPTION: Applicants should be prepared to face these challenges and have a plan for overcoming them in the role.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on data-driven decision making and continuous optimization
- Unlike some marketing roles, this position requires a strong background in lifecycle marketing and CRM platforms
- This role offers the opportunity to lead and optimize the entire customer journey, from initial signup through activation, retention, and expansion
ASSUMPTION: Applicants should consider how this role differs from other marketing roles and how their skills and experience align with the unique requirements of this position.
📝 Sample Projects
- Developing and executing a comprehensive customer lifecycle mapping strategy
- Designing and launching a multi-channel campaign to improve customer activation rates
- Implementing a segmentation strategy based on behavioral, demographic, and transactional data
- Conducting A/B tests to optimize customer lifecycle initiatives and improve key metrics
ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the customer lifecycle and any areas for improvement?
- How does the company plan to support my growth and development in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of customer lifecycle marketing initiatives?
- What is the company's approach to remote work and collaboration?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and skills
- Prepare examples of your achievements in customer lifecycle optimization and revenue growth
- Follow up with the hiring team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
