📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Webflow
🔹 Location: U.S. Remote
🔹 Job Type: Full-time, Permanent, Exempt
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 6+ years of relevant marketing experience
🔹 Remote Status: U.S. Remote
🚀 Job Overview
Key aspects of this role include:
- Scaling customer marketing programs across digital, community, brand, and lifecycle channels
- Engaging and delighting customers to transform them into passionate advocates of the Webflow brand
- Building and maintaining relationships with strategic customers
- Collaborating with cross-functional teams to identify and craft customer stories for go-to-market initiatives
- Elevating the Customer Advisory Board and marquee customer strategy
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive meaningful customer engagement and advocacy.
📋 Key Responsibilities
✅ Own and elevate the Customer Advisory Board, deepening engagement with strategic customers and partners to shape the product roadmap and company strategic direction
✅ Develop and execute marquee-customer strategy, activating top-tier strategic accounts in customer stories across all formats, channels, and full-funnel activities
✅ Collaborate with the marketing events team to source a pipeline of customer speakers for strategic owned and third-party events
✅ Create playbooks and repeatable processes for including customer stories in company-wide initiatives
✅ Spearhead creative programs for recognizing and celebrating customers at scale
✅ Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management to deliver impactful customer marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree is required
Experience: 6+ years of relevant marketing experience with at least 4+ years of customer marketing in the B2B enterprise space
Required Skills:
- Proven track record of owning a robust customer marketing program end-to-end from strategy to execution
- Excellent customer and executive stakeholder communication skills, both verbal and written
- Customer-first approach with a passion for storytelling and relationship-building
- Creative and inventive problem-solving skills with extreme attention to detail
- Ability to thrive in a fast-paced environment and juggle multiple projects at once
- Expertise in working cross-functionally with Sales, Customer Success, Marketing, Product, and creative teams
- Proven success in a dynamic, sometimes ambiguous environment
Preferred Skills:
- Experience with customer marketing automation tools
- Familiarity with customer data platforms and analytics tools
ASSUMPTION: Candidates with experience in B2B customer marketing and a strong background in stakeholder management and project execution are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $132,500 - $173,500 (USD) for Zone A (United States)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is tailored to align with the cost of labor in different geographic markets and is subject to change based on the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites with the power of AI.
Company Size: Webflow is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Webflow was founded in 2012 and is headquartered in San Francisco, California.
Company Description:
- Webflow is a privately-held company specializing in responsive web design, content management systems, and prototyping
- The company aims to bring development superpowers to everyone, enabling users to build, manage, and launch powerful websites visually without coding
- Webflow is committed to fostering an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: https://webflow.com/
ASSUMPTION: Webflow's focus on innovation, customer experience, and empowering users makes it an attractive place to work for creative and forward-thinking professionals.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior Customer Marketing Manager reports directly to the Head of Customer Marketing & Community.
Work Arrangement: This role is remote-first, with a flexible work schedule and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department or other areas of the organization
- Opportunities to expand the scope of responsibilities based on individual skills and interests
- Access to professional development resources and mentorship programs
ASSUMPTION: Webflow's fast-paced and dynamic environment offers numerous growth opportunities for motivated and ambitious professionals.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): U.S. Remote
Geographic Context:
- The United States has a diverse and vibrant tech industry, with numerous opportunities for professional growth and networking
- Webflow's remote work arrangement allows employees to work from anywhere in the United States, providing flexibility and work-life balance
- The company's commitment to diversity, equity, and inclusion fosters a supportive and inclusive work environment
Work Schedule: Full-time, with a flexible work schedule and the ability to work from anywhere in the United States
ASSUMPTION: Webflow's remote work arrangement and commitment to diversity, equity, and inclusion make it an attractive option for professionals seeking a flexible and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or a member of the HR team
- Technical assessment or case study presentation
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Customer marketing strategy and execution
- Stakeholder communication and management
- Project management and prioritization skills
- Cultural fit and alignment with Webflow's core values
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Prepare examples of successful customer marketing campaigns you've executed in the past
- Research Webflow's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Customer Marketing, B2B Marketing, Customer Engagement, Customer Advocacy, Cross-Functional Collaboration, Project Management, Stakeholder Communication
ASSUMPTION: Webflow's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Customer Data Platforms (e.g., Segment, Tealium)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Webflow's marketing technology stack may vary, and candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Customer-centric and data-driven
- Inclusive and supportive
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and advocacy in a B2B enterprise environment?
- Are you comfortable working in a fast-paced, dynamic, and sometimes ambiguous environment?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Webflow's company culture emphasizes customer experience, collaboration, and continuous learning, making it an attractive fit for professionals who share these values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
- Working remotely may require strong self-motivation and time management skills
- Balancing customer engagement and advocacy efforts with other marketing initiatives may be challenging
- Adapting to a fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
ASSUMPTION: Webflow's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Customer Marketing Manager focuses primarily on customer engagement and advocacy, rather than lead generation or brand awareness
- This role requires a strong understanding of the customer journey and the ability to develop and execute targeted marketing campaigns to drive customer retention and expansion
- Career progression in customer marketing may lead to roles such as Director of Customer Marketing, Vice President of Customer Success, or Chief Customer Officer
ASSUMPTION: The Senior Customer Marketing Manager role at Webflow is unique in its focus on customer engagement and advocacy, requiring a strategic and customer-centric mindset.
📝 Sample Projects
- Developing and executing a customer referral program to incentivize satisfied customers to refer their peers to Webflow
- Creating a customer advisory board and facilitating regular meetings to gather insights and feedback on Webflow's products and services
- Launching a customer storytelling campaign to showcase Webflow's customers' success stories and highlight the value of the Webflow platform
ASSUMPTION: These sample projects illustrate the strategic and customer-centric nature of the Senior Customer Marketing Manager role at Webflow.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer engagement and advocacy, and how this role fits into that strategy?
- How does the company measure the success of its customer marketing initiatives, and how will my performance be evaluated in this role?
- What opportunities are there for growth and professional development within the marketing department and the company as a whole?
- How does the company support work-life balance for its remote employees?
- Can you provide examples of how the company has adapted its customer marketing strategies in response to changes in the market or customer feedback?
ASSUMPTION: Asking these questions will help you better understand the role, the company's approach to customer marketing, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webflow's Careers page
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Prepare examples of successful customer marketing campaigns you've executed in the past
- Research Webflow's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
