Senior Customer Marketing Manager

📌 Core Information

🔹 Job Title: Senior Customer Marketing Manager

🔹 Company: TalkTalk

🔹 Location: Salford, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer communication strategies to drive engagement and retention.
• Managing upsell campaigns and customer lifecycle activities across multiple channels.
• Collaborating with cross-functional teams, including marketing automation and creative agencies.
• Analyzing campaign performance and using data-driven insights to optimize strategies.
• Managing campaign budgets and ensuring cost-efficient operations.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced environment. Experience in customer marketing and digital channels is essential for success in this position.

📋 Key Responsibilities

✅ Develop and deliver customer communication strategies to support business objectives.

✅ Manage upsell campaigns and customer lifecycle activities, utilizing targeted communications via email, SMS, direct mail, social media, and digital channels.

✅ Collaborate with marketing automation teams to deliver campaigns and gain valuable insights to shape campaign success.

✅ Evaluate campaign results and use test and learn approaches to drive continuous improvement.

✅ Manage campaign creative sign-off process, working with stakeholders and creative agencies.

✅ Brief and evaluate campaign performance, using insights to inform future strategies.

✅ Manage campaign budgets and ensure cost-efficient operations.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder communication. Strong project management skills and the ability to balance multiple priorities are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (5-10 years) in a marketing role, with a focus on customer marketing and digital channels.

Required Skills:

• Proven experience in customer marketing and digital channels.
• Strong analytical skills and data-driven mindset.
• Excellent stakeholder management and communication skills.
• Ability to work effectively in a fast-paced environment.
• Experience with marketing automation tools and CRM systems.

Preferred Skills:

• Experience in the telecommunications industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in customer marketing, digital channels, and data analysis will be most successful in this role. Industry-specific experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Senior Marketing Manager role in the UK telecommunications industry)

Benefits:

• Flexible hybrid working (minimum 50% office presence)
• Collaborative office spaces
• Free on-site parking
• Generous holiday package (25 days annual leave, 3 wellbeing days, and birthday off)
• Private healthcare
• Competitive pension scheme and performance-related bonus opportunities
• Free broadband
• Life event gifts
• Inclusive employee networks
• Salary sacrifice scheme
• Big retail and leisure discounts
• Paid volunteering days (3 days per year)

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid working)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK telecommunications industry. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TalkTalk operates in the competitive telecommunications industry, offering broadband, telephony, mobile, TV, and digital services to consumers in the UK.

Company Size: TalkTalk has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career development.

Founded: TalkTalk was founded in 2003, making it a well-established player in the UK telecommunications market.

Company Description:

• TalkTalk is a value-for-money connectivity provider, focusing on simple, affordable, reliable, and fair fibre services for customers.
• The company aims to deliver great customer experiences and uphold its brand values to have customers who love, engage with, and stay with TalkTalk.
• TalkTalk fosters a dynamic, flexible workplace where employees can be themselves and make an impact.

Company Specialties:

• Broadband
• Telephony
• Mobile
• TV
• Technology
• Digital
• Data

Company Website: careers.talktalk.co.uk

ASSUMPTION: TalkTalk's focus on customer experience and value-for-money services creates an environment where customer-centric marketing strategies are crucial for success.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Customer Marketing.

Reporting Structure: The Senior Customer Marketing Manager will oversee a team of marketing professionals responsible for delivering customer communication strategies and campaigns.

Work Arrangement: This role follows a hybrid work arrangement, with a minimum of 50% office presence required to support teamwork and connection.

Growth Opportunities:

• Progression to a Head of Customer Marketing or similar leadership role within the organization.
• Expanding skills and expertise in customer marketing, digital channels, and data analysis.
• Gaining experience in a dynamic, fast-paced environment with a focus on driving customer engagement and retention.

ASSUMPTION: This role offers opportunities for professional growth and development within the customer marketing and digital spaces, as well as the chance to make a significant impact on TalkTalk's customer experience and retention strategies.

🌍 Location & Work Environment

Office Type: TalkTalk's offices are collaborative spaces designed for creative thinking and innovation, with free on-site parking available.

Office Location(s): Salford Quays, Manchester, and 11 Evesham Street, London

Geographic Context:

• Salford Quays, Manchester, is a vibrant, waterside location with a mix of commercial, retail, and leisure facilities.
• London's Evesham Street office is situated in the trendy Notting Hill neighborhood, offering easy access to public transportation and local amenities.

Work Schedule: Full-time, typically Monday to Friday, with flexibility for hybrid working arrangements.

ASSUMPTION: Both office locations offer modern, collaborative workspaces that foster creativity and teamwork, with the hybrid work arrangement providing flexibility for employees to balance their professional and personal lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• First-round interview with the hiring manager
• Final-round interview with the Head of Customer Marketing and other stakeholders
• Offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Stakeholder management and communication
• Campaign management and project execution
• Cultural fit and alignment with TalkTalk's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in customer marketing, digital channels, and data analysis.
• Prepare examples of successful customer communication campaigns you've managed, emphasizing your strategic approach, data-driven insights, and results.
• Research TalkTalk's company culture and values, and be prepared to discuss how your personal values align with the organization's.

ATS Keywords: Customer marketing, digital channels, data analysis, campaign management, stakeholder communication, customer engagement, customer retention, strategic planning, project execution

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit, with a strong emphasis on customer marketing and digital channel experience.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Campaign management platforms (e.g., Adobe Campaign, Oracle Eloqua)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs, but a strong proficiency in marketing automation and CRM systems is essential for success.

👔 Cultural Fit Considerations

Company Values:

• Be yourself
• Make an impact
• Join us

Work Style:

• Dynamic and flexible
• Collaborative and team-oriented
• Focused on driving customer engagement and retention

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can be yourself and make an impact?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you enjoy managing multiple priorities and balancing the needs of various stakeholders?

ASSUMPTION: TalkTalk values diversity and fosters a culture where employees can be themselves and make an impact. Candidates who are comfortable working in a dynamic, collaborative environment and who share TalkTalk's commitment to customer-centric marketing strategies will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple priorities and balancing the needs of various stakeholders
• Working effectively in a fast-paced, dynamic environment
• Adapting to changes in customer behavior and market trends
• Ensuring cost-efficient operations while maintaining high-quality customer experiences

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a customer-centric mindset. Successful candidates will be able to balance multiple priorities, work effectively in a fast-paced environment, and adapt to changes as needed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on customer marketing and engagement strategies, with a strong emphasis on digital channels and data analysis.
• In the telecommunications industry, customer retention and engagement are critical for success, making this role a unique opportunity to drive impact in a competitive market.
• Career progression in this role may lead to leadership positions within customer marketing or related fields, offering opportunities for growth and development within the organization.

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and campaign management, with a focus on driving customer engagement and retention in the competitive telecommunications industry.

📝 Sample Projects

• Developing and implementing a targeted email campaign to improve customer retention for a specific customer segment
• Analyzing customer data to identify trends and opportunities for upselling or cross-selling services
• Managing a creative agency to develop campaign messaging and assets that align with TalkTalk's brand values and customer needs

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Customer Marketing Manager role, highlighting the importance of customer-centric marketing strategies and effective stakeholder management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Customer Marketing department?
• How does TalkTalk approach customer segmentation and targeting in its marketing strategies?
• What are the most significant challenges facing the Customer Marketing team in the current market landscape?
• How does TalkTalk support the professional development and growth of its employees in customer marketing roles?
• What is the expected timeline for reviewing and implementing changes to customer communication strategies based on campaign performance data?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of TalkTalk's customer marketing strategies, team dynamics, and commitment to employee growth and development, as well as their ability to drive impact and make data-driven decisions in a fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Senior Customer Marketing Manager
• Tailor your resume and cover letter to highlight your relevant experience in customer marketing, digital channels, and data analysis.
• Prepare examples of successful customer communication campaigns you've managed, emphasizing your strategic approach, data-driven insights, and results.
• Research TalkTalk's company culture and values, and be prepared to discuss how your personal values align with the organization's.
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.