📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Perforce
🔹 Location: Minneapolis, MN, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing cross-sell marketing strategies
- Designing and executing multi-channel campaigns
- Collaborating cross-functionally with various teams
- Analyzing campaign performance and customer engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Create and implement a cross-sell marketing strategy aligned with overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio.
✅ Design, launch, and optimize multi-channel campaigns (email, in-app, paid, web, webinars, etc.) that promote additional products to existing customers.
✅ Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals.
✅ Partner with product marketing and sales to develop playbooks, messaging, and collateral that support cross-sell motions.
✅ Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics.
✅ Align cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing.
✅ Incorporate customer feedback, case studies, and success stories into cross-sell messaging to build credibility and demonstrate value.
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and data analysis to drive customer expansion and cross-selling within the Perforce DevOps portfolio.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience working in a portfolio company with multiple products
Required Skills:
- Proficiency with CRM and Analytics tools (Salesforce, PowerBI preferred)
- Experience managing paid advertising and marketing programs (Account-Based Marketing experience required, 6Sense experience a plus)
- B2B software experience (DevOps familiarity preferred)
- Strong collaboration and communication skills
- Highly organized with strong planning and execution abilities
Preferred Skills:
- Familiarity with DevOps concepts, tools, and buyer personas
- Experience using 6Sense
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on cross-selling and customer expansion within a portfolio company setting.
💰 Compensation & Benefits
Salary Range: $90,800 - $130,000 per year
Benefits:
- Medical, dental, and vision insurance
- Retirement benefits
- Life insurance
- Wellness programs
- Total time off
- Employee perks
Working Hours: Full-time, standard business hours with flexibility
ASSUMPTION: The salary range provided is based on industry standards for a Senior Customer Marketing Manager role in the Minneapolis area, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Perforce operates in the Software Development industry, focusing on DevOps solutions, version control, and other related services.
Company Size: Perforce has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Perforce was founded in 1995, with over two decades of experience in the software development industry.
Company Description:
- Perforce is a global leader in DevOps solutions, helping large-scale development teams throughout the software development lifecycle.
- The company offers a suite of products built to develop and maintain high-stakes applications, enabling customers to manage complexity with efficiency, achieve speed without compromise, and run their DevOps toolchains with full integrity.
- Perforce fosters a collaborative and innovative work environment, with a global community of experts dedicated to driving success for their clients.
Company Specialties:
- DevOps Solutions
- Version Control
- DevSecOps
- Agile Project Management
- Software Configuration Management (SCM)
- Application Lifecycle Management (ALM)
- Test Data Management
- Automated Testing
- Compliance and Security
- Data Masking
- Open Source Software Management
- High-Performance Computing (HPC)
- Game Development Tools
- Multi-Cloud Solutions
- Hybrid Cloud Solutions
- Scalable Infrastructure
- DevOps and Agile and DevOps Consulting
Company Website: www.perforce.com
ASSUMPTION: Perforce's extensive experience in the software development industry and its focus on DevOps solutions make it an attractive employer for marketing professionals seeking to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in driving customer marketing strategies and campaigns.
Reporting Structure: The Senior Customer Marketing Manager will report directly to the Head of Corporate Marketing and collaborate with various teams, including Product Marketing, Sales, Marketing Operations, and Customer Success.
Work Arrangement: This role is on-site, with standard business hours and flexibility for remote work as needed.
Growth Opportunities:
- Expanding one's marketing expertise within the Perforce DevOps portfolio
- Developing leadership skills through cross-functional collaboration and team management
- Gaining experience in a mid-sized company environment with ample opportunities for career advancement
ASSUMPTION: This role offers significant growth potential for marketing professionals seeking to expand their skills and advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Perforce's Minneapolis office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 400 N 1st Ave, Suite 400, Minneapolis, MN 55401, US
Geographic Context:
- Minneapolis is a vibrant, midwestern city known for its strong tech industry, cultural attractions, and outdoor recreation opportunities.
- The city offers a high quality of life, with affordable housing, excellent schools, and a diverse community.
- Minneapolis is home to numerous Fortune 500 companies, providing ample opportunities for professional networking and growth.
Work Schedule: Standard business hours with flexibility for remote work as needed
ASSUMPTION: Perforce's Minneapolis office provides a modern, collaborative work environment, with ample opportunities for professional growth and development in a vibrant and dynamic city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with cross-functional team members
- Final interview with the Head of Corporate Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and customer segmentation
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant B2B marketing experience, with a focus on cross-selling and customer expansion
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
- Research Perforce's products, industry, and competitors to demonstrate your understanding of the role and company
ATS Keywords: CRM, Analytics, Salesforce, PowerBI, Account-Based Marketing, B2B software, DevOps, cross-selling, customer expansion, campaign execution, data analysis
ASSUMPTION: Applicants should tailor their application materials to highlight their marketing expertise, with a focus on cross-selling and customer expansion within a portfolio company setting.
🛠️ Tools & Technologies
- CRM: Salesforce
- Analytics: PowerBI
- Account-Based Marketing: 6Sense (preferred)
- Marketing Automation: Various tools (specific tools not mentioned)
- Project Management: Various tools (specific tools not mentioned)
ASSUMPTION: Applicants should have experience with CRM and analytics tools, with a preference for Salesforce and PowerBI. Familiarity with Account-Based Marketing tools, such as 6Sense, is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Perforce fosters a culture of continuous learning and improvement
- Collaboration: The company encourages cross-functional teamwork and knowledge sharing
- Customer Focus: Perforce prioritizes understanding and addressing customer needs
Work Style:
- Dynamic: Perforce operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive
- Data-Driven: The company relies on data and analytics to inform decision-making and strategy
- Cross-Functional: Perforce encourages collaboration and communication across various teams and departments
Self-Assessment Questions:
- Do you thrive in a dynamic, cross-functional environment, working with various teams to drive marketing strategies and campaigns?
- Are you comfortable analyzing data and using insights to inform marketing decisions and tactics?
- Do you possess strong communication skills and the ability to collaborate effectively with diverse teams?
ASSUMPTION: Applicants should assess their fit with Perforce's company values and work style, ensuring they possess the necessary skills and attributes to succeed in a dynamic, cross-functional marketing role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
- Keeping up with industry trends and best practices, requiring continuous learning and adaptation
- Balancing strategic planning with tactical execution, requiring a strong blend of analytical and creative skills
ASSUMPTION: Applicants should be prepared to face the challenges of managing multiple marketing campaigns, collaborating with diverse teams, and keeping up with industry trends in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer expansion and cross-selling within a portfolio company setting
- This role requires a strong blend of strategic planning, data analysis, and campaign execution, with a focus on driving customer engagement and pipeline influence
- Career progression in this role may involve expanding one's marketing expertise, developing leadership skills, or transitioning to a more specialized marketing function within the Perforce DevOps portfolio
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from traditional marketing positions, with a focus on customer expansion and cross-selling within a portfolio company setting.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote additional Perforce products to existing customers, with a focus on personalization and segmentation
- Analyzing customer data to identify cross-sell opportunities and develop targeted messaging and content to address customer needs and pain points
- Collaborating with product marketing and sales teams to create playbooks, messaging, and collateral that support cross-sell motions and drive customer engagement
ASSUMPTION: Applicants should be prepared to work on projects that involve strategic planning, data analysis, and campaign execution, with a focus on driving customer expansion and cross-selling within the Perforce DevOps portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer journey for Perforce products, and how this role fits into supporting customers throughout their lifecycle?
- How does this role collaborate with other marketing teams, such as product marketing and demand generation, to drive customer expansion and cross-selling?
- What are the most significant challenges facing the customer marketing function at Perforce, and how does this role address those challenges?
- How does Perforce support the professional development and growth of its marketing team members, particularly in the area of customer marketing?
- What are the key performance indicators (KPIs) used to measure the success of customer marketing campaigns, and how does this role track and optimize campaign performance?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, while also showcasing their curiosity and initiative.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing expertise, with a focus on cross-selling and customer expansion within a portfolio company setting
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
- Research Perforce's products, industry, and competitors to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
