📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Diageo
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade activation strategies
- Adapting consumer marketing plans for trade sectors
- Collaborating with cross-functional teams for program implementation
- Delivering brand objectives and driving business results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute channel activation strategies, ensuring customer insights and deliverables are understood by key stakeholders
✅ Fulfill channel needs and develop programs to shift shopper purchase behavior based on shopper insights to grow categories and deliver business results
✅ Collaborate with demand planning members to develop channel cycle planning and manage external agencies' performance against the budget
✅ Support brand managers to deliver brand communication and innovation, ensuring external agencies comply with it
✅ Achieve business objectives with the team, inspiring and influencing team members to pioneer through leadership and breakthroughs in customer marketing for world-class brands
✅ Collaborate with customers to jointly develop and implement winning programs, driving brilliant execution and evaluation of activities to prove the value of CM
✅ Collaborate within customer marketing, sales, and marketing teams to represent a one-team approach, providing coaching across all team members
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in customer marketing, trade marketing, or a related role
Required Skills:
- Proven experience in customer marketing or related fields
- Strong analytical and strategic thinking skills
- Excellent project management and organizational skills
- Ability to work effectively with cross-functional teams
- Fluency in English
Preferred Skills:
- Experience in the beverage industry
- Bilingual or multilingual skills
- Proven leadership and mentoring skills
ASSUMPTION: Candidates with experience in the beverage industry or related fields will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (based on industry standards for mid-senior level roles in Taiwan)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level roles in Taiwan's beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. They operate in the beverage manufacturing industry, focusing on spirits and beer.
Company Size: Diageo has over 33,500 employees worldwide, making it a large, multinational corporation.
Founded: Diageo was founded in 1997, following the merger of Guinness and Grand Metropolitan.
Company Description:
- Diageo is a global leader in beverage alcohol with an outstanding collection of brands, including Johnnie Walker, Crown Royal, J&B, Buchanan's, and Guinness.
- The company's success is driven by its commitment to innovation, quality, and sustainability.
- Diageo is dedicated to responsible drinking and has implemented various initiatives to promote a positive impact on society and the environment.
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand Management
- Premium Wines and Spirits Supplier
- Luxury
- Super Premium
- Beer
- Consumer Goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand Owners
Company Website: diageo.com
ASSUMPTION: Diageo's large size and global presence offer extensive career growth opportunities and diverse work experiences.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring significant experience and expertise in customer marketing.
Reporting Structure: The Senior Customer Marketing Manager will report directly to the Marketing Director and may oversee junior customer marketing managers or specialists.
Work Arrangement: This role is on-site, with flexible work arrangements available, such as hybrid or remote work options, depending on business needs.
Growth Opportunities:
- Progression to a Director or Head of Customer Marketing role
- Expansion into other marketing or commercial functions within Diageo
- International assignments or relocation opportunities
ASSUMPTION: Successful performance in this role can lead to increased responsibilities, career advancement, and exposure to global opportunities within Diageo.
🌍 Location & Work Environment
Office Type: Diageo's Taipei office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Lakeside Drive, Park Royal, London, NW10 7HQ, GB; 162 Blues Point Rd, Sydney, NSW 2060, AU; 24440 W 143rd St, Plainfield, IL 60544, US; Banbeath Place, Leven, Scotland KY8 5HD, GB; 396 Alhambra Circle, Coral Gables, FL 33134, US; 110 St Arnaud St, Amherstburg, ON N9V 2N8, CA; 134 Peter St, Toronto, ON M5V 2H2, CA; Avenida de la Victoria, 32, Madrid, Community of Madrid 28023, ES; 333 W Wacker Dr, Chicago, IL 60606, US; Molenwerf 12, Amsterdam, North Holland 1014 AG, NL; 99 Borron Street, Glasgow, Scotland G4 9, GB; 530 5th Ave, New York, NY 10036, US; Avenida Ejercito Nacional, Miguel Hidalgo, CDMX 11520, MX
Geographic Context:
- Taipei is the capital and largest city of Taiwan, with a population of over 2.6 million people.
- The city is known for its vibrant night markets, historic sites, and natural beauty, including hot springs and mountains.
- Taipei is a major hub for technology, healthcare, and finance industries, offering numerous job opportunities and a high standard of living.
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available, such as hybrid or remote work options, depending on business needs.
ASSUMPTION: Taipei offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Customer marketing experience and expertise
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and teamwork
- Leadership and mentoring abilities
- Cultural fit and alignment with Diageo's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant customer marketing experience and skills
- Prepare examples of successful customer marketing campaigns or projects you've led
- Research Diageo's company culture and values to demonstrate your fit and enthusiasm for the role
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Customer Marketing, Trade Activation, Channel Strategy, Shopper Insights, Cross-Functional Collaboration, People Management, Brand Communication, Innovation, Leadership, Program Development, Business Results, Demand Planning, Agency Management, Diversity and Inclusion, Creative Thinking, Execution, Evaluation
ASSUMPTION: Diageo's application process is thorough and competitive, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Our consumers are at the heart of our business
- Winning with our customers
- Our success is driven by our people
- Our ambition is to be the best performing, most trusted and respected Consumer Products Company in the world
- We are a global team of diverse individuals
- We value every person and the unique contribution they bring to our business
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Agile and adaptable
- Results-oriented and accountable
- Passionate about our brands and our people
Self-Assessment Questions:
- How have you demonstrated alignment with Diageo's values in your previous roles?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Diageo values diversity, inclusion, and collaboration, seeking candidates who align with their company culture and values.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market, consumer behavior, and business strategies
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
- Navigating a large, global organization with complex structures and processes
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a solutions-oriented mindset.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: Customer Marketing Managers focus on driving customer engagement and business results through trade promotions and channel-specific strategies, while Brand Managers oversee the development and implementation of brand strategies and marketing campaigns.
- Customer Marketing Manager vs. Trade Marketing Manager: Customer Marketing Managers work closely with trade marketing teams to develop and execute trade promotions and channel-specific strategies, while Trade Marketing Managers focus on driving sales and distribution through trade promotions, pricing, and trade fund management.
- Customer Marketing Manager vs. Marketing Director: Marketing Directors oversee the overall marketing strategy and team, including customer marketing, brand marketing, and trade marketing functions. Customer Marketing Managers report directly to the Marketing Director and are responsible for driving customer engagement and business results through trade promotions and channel-specific strategies.
ASSUMPTION: Understanding the differences between these roles is essential for career progression and growth opportunities within the marketing function.
📝 Sample Projects
- Developing and executing a trade activation strategy for a new product launch, resulting in a 20% increase in sales within the first six months
- Collaborating with a cross-functional team to create a customer segmentation model, leading to a 15% increase in customer engagement and a 10% increase in sales
- Managing an external agency to deliver a successful customer marketing campaign, achieving a 95% satisfaction rate from internal stakeholders and a 25% increase in customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for a Senior Customer Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the brand/company?
- What are the most significant challenges facing the customer marketing function, and how can this role address them?
- How does Diageo support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant customer marketing experience and skills
- Prepare examples of successful customer marketing campaigns or projects you've led
- Research Diageo's company culture and values to demonstrate your fit and enthusiasm for the role
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
