📌 Core Information
🔹 Job Title: Senior Data Analyst - Marketing (f/m/x) - remote
🔹 Company: refurbed
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Retail, Tech, Customer Service
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting ad-hoc analyses for the marketing department using BI tools or suitable programming languages (Python, R, SQL)
- Leading marketing measurement initiatives (e.g., MMM, Multitouch attribution, Experiments)
- Developing, implementing, and managing tracking mechanisms for marketing campaigns
- Collaborating with AdTech partners to ensure accurate data collection and integration
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data insights into actionable business decisions.
📋 Key Responsibilities
✅ Conduct ad-hoc analysis of requests from the marketing department using BI tools or suitable programming languages (Python, R, SQL)
✅ Work closely with marketing teams to gather requirements and deliver BI solutions that meet business needs
✅ Lead the development and execution of marketing measurement initiatives (e.g., MMM, Multitouch attribution, Experiments)
✅ Stay up-to-date with the latest trends and advancements in marketing measurement techniques
✅ Develop, implement, and manage tracking mechanisms for marketing campaigns
✅ Collaborate with AdTech partners to ensure accurate data collection and integration
ASSUMPTION: This role involves a mix of independent work and collaboration with cross-functional teams to drive data-driven marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Statistics, Economics, Science or a related field
Experience: Minimum of 7 years of experience in marketing analytics or business intelligence
Required Skills:
- Strong proficiency in analytics and BI tools (e.g., GA4, Looker, SQL)
- Experience with adtech platforms and marketing measurement techniques (e.g., MMM, multi-touch attribution)
- Expertise in tracking tools such as Google Tag Manager (GTM) and server-to-server (S2S) tracking
- Excellent analytical and problem-solving skills with a keen attention to detail
- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders
- Demonstrated ability to lead and mentor junior analysts
- Proven track record of driving strategic impact through data-driven insights
Preferred Skills:
- Fluency in multiple languages
- Experience working in a remote or distributed team
ASSUMPTION: Candidates with a strong background in marketing analytics and a proven track record of driving data-driven decisions are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and location)
Benefits:
- Unlimited training opportunities through LinkedIn Learning
- Private sessions for personal growth and mental health with Likeminded
- Internal workshops for skill development and collaboration
- Flexible work hours and remote work options
- Team-building events and on-site workshops during office weeks
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior data analyst role in the retail and tech sectors. Actual compensation may vary based on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on refurbished products to promote sustainability and reduce CO2 emissions
Company Size: 201-500 employees, providing a mid-sized company culture with opportunities for growth and impact
Founded: 2017, with a strong track record of growth and success in the European market
Company Description:
- Europe's fastest-growing marketplace for refurbished products
- Empowers customers to acquire items up to 40% cheaper while reducing CO2 emissions compared to buying new devices
- Recognized as the Top Employer in the DACH region (2023 and 2024) by Kununu and an ACM Preferred Employer (2023)
Company Specialties:
- Retail
- Tech
- Customer service
Company Website: refurbed
ASSUMPTION: refurbed's focus on sustainability and positive impact on the environment makes it an attractive employer for candidates who want to make a difference through their work.
📊 Role Analysis
Career Level: Senior, with opportunities for mentorship and leadership within the marketing analytics team
Reporting Structure: This role reports directly to the Marketing Department and collaborates with various teams, including marketing, AdTech partners, and other internal stakeholders
Work Arrangement: Remote OK, with the possibility to work from the beautiful office in Vienna or remotely from anywhere in Europe
Growth Opportunities:
- Mentoring and leading junior analysts
- Expanding expertise in marketing measurement techniques and BI tools
- Potential career progression into management or specialized roles within the data analytics field
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing analytics and data-driven decision-making.
🌍 Location & Work Environment
Office Type: Remote-friendly with an option to work from the vibrant office in Vienna
Office Location(s): Vienna, Austria
Geographic Context:
- Vienna, Austria: A vibrant city with a high quality of life, rich culture, and a thriving tech industry
- Remote: Offers flexibility and the ability to work from anywhere in Europe
Work Schedule: Flexible work hours with the possibility to self-organize
ASSUMPTION: The remote-friendly work environment and flexible scheduling make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing team or data analytics manager
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Technical skills in analytics and BI tools
- Problem-solving abilities and attention to detail
- Communication and presentation skills
- Cultural fit and alignment with refurbed's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past data analysis projects and their impact on business decisions
- Research refurbed's mission, values, and company culture to demonstrate your enthusiasm and fit
ATS Keywords: Business Intelligence, Marketing Measurement, Analytics, BI Tools, AdTech Platforms, Marketing Tracking, Problem-Solving, Communication, Presentation Skills, Mentoring, Data-Driven Insights
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- BI Tools: GA4, Looker, SQL
- Programming Languages: Python, R
- AdTech Platforms: Various platforms depending on the marketing campaigns
- Tracking Tools: Google Tag Manager (GTM), server-to-server (S2S) tracking
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Decisions based on facts, not hierarchy levels
- Embracing feedback, testing new ideas, and sharing knowledge
- Learning from mistakes and continuous improvement
- Inclusivity and diversity in all aspects of the organization
Work Style:
- Self-organized and results-driven
- Collaborative and cross-functional teamwork
- Adaptability and willingness to learn new tools and techniques
Self-Assessment Questions:
- Do you have a strong analytical mindset and excellent communication skills?
- Are you comfortable working independently and collaborating with cross-functional teams?
- Do you share refurbed's commitment to sustainability and making a positive impact through your work?
ASSUMPTION: Candidates who align with refurbed's values and work style are more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and data sources simultaneously
- Balancing independent work and collaboration with cross-functional teams
- Keeping up with the latest trends and advancements in marketing measurement techniques
- Adapting to a remote or hybrid work environment, if applicable
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to other senior data analyst positions in the retail and tech industries, with a focus on marketing analytics and business intelligence
- refurbed's commitment to sustainability and positive impact sets it apart from other companies in the industry
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and make informed decisions about their career paths.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing campaign performance using BI tools and presenting insights to stakeholders
- Developing and implementing a new tracking mechanism for a marketing campaign, resulting in improved data collection and accuracy
- Leading a marketing measurement initiative, such as an MMM or multitouch attribution study, to optimize marketing spend and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, providing candidates with a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing measurement challenges facing the team, and how can this role address them?
- How does this role collaborate with other teams, such as marketing and AdTech partners, to ensure accurate data collection and integration?
- What opportunities are there for professional growth and development within this role and the company?
- How does refurbed support work-life balance and employee well-being, particularly for remote workers?
- What is the company's long-term vision for sustainability and positive impact, and how does this role contribute to that mission?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past data analysis projects and their impact on business decisions
- Research refurbed's mission, values, and company culture to demonstrate your enthusiasm and fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
