Senior Demand Generation Manager

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager

🔹 Company: SurveyMonkey

🔹 Location: Heredia, Costa Rica

🔹 Job Type: Hybrid (1 day per week in-office)

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (1 day per week)

🚀 Job Overview

Key aspects of this role include:

• Generating new business and expansion pipeline for global sales teams
• Leading integrated, full-funnel campaigns aligned with company goals
• Managing and optimizing diverse marketing channels
• Collaborating cross-functionally with multiple teams
• Analyzing and reporting on campaign performance

ASSUMPTION: This role requires a strategic, data-driven marketer with experience in B2B SaaS demand generation and a strong understanding of the full marketing funnel.

📋 Key Responsibilities

✅ Generate new business and expansion pipeline for our global sales team

✅ Lead the development and execution of integrated, full-funnel campaigns

✅ Manage, influence, and optimize a diverse set of channels, including email, webinars, events, content, partners, sponsorship programs, social media, etc.

✅ Lead cross-functional collaboration with multiple teams to enhance conversion rates throughout the funnel

✅ Investigate, analyze, and report on campaign performance to optimize by channel, tactic, persona, segment, region, etc.

✅ Champion a culture of experimentation to improve campaign ROI and drive efficiency gains

✅ Provide mentorship, guidance, and help upskill the team

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of proven success in B2B SaaS demand generation, with a bonus for experience in a Product-Led Growth (PLG) environment

Required Skills:

• Proven success in B2B SaaS demand generation
• Strategic and results-oriented mindset
• Campaign orchestration skills
• Creative and curious approach to problem-solving
• Strong influencing and communication skills
• Analytical and data-driven approach
• Proficiency with martech platforms
• Fluency in English (B2+ level)

Preferred Skills:

• Experience with Salesforce, Hubspot, Goldcast, WordPress, Jira, Tableau, Amplitude, Outreach, and Highspot
• Fluency in Spanish

ASSUMPTION: Candidates with experience in B2B SaaS demand generation and a strong analytical mindset are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and industry standards for B2B SaaS demand generation roles in Costa Rica)

Benefits:

• Competitive benefits package
• Flexible work arrangements
• Learning and development opportunities
• Employee feedback-driven culture

Working Hours: Full-time (40 hours per week), with 1 day per week required in the Heredia office

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users.
• They combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms.
• Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.

Company Specialties:

• Surveys and Forms
• Market Research
• Customer Experience
• Employee Engagement

Company Website: https://www.surveymonkey.com/?utm_source=socialteam&utm_medium=social

ASSUMPTION: SurveyMonkey is a well-established company in the software development industry, with a strong focus on customer experience and employee engagement.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Senior Director of Product and Lifecycle Marketing

Work Arrangement: Hybrid (1 day per week in the Heredia office)

Growth Opportunities:

• Potential to take on more strategic responsibilities as the team grows
• Opportunities to collaborate with and learn from various teams within the organization
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers opportunities for growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in the Heredia office)

Office Location(s): Heredia, Costa Rica

Geographic Context:

• Heredia is located in the Central Valley of Costa Rica, approximately 20 minutes from the capital, San José.
• The region offers a pleasant climate, with average temperatures ranging from 70°F to 85°F (21°C to 29°C).
• Heredia is known for its vibrant culture, historic sites, and natural beauty, with numerous parks, gardens, and museums to explore.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for most of the week

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior director of product and lifecycle marketing

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Include specific examples of successful demand generation campaigns you've led
• Demonstrate your understanding of the B2B SaaS landscape and SurveyMonkey's unique value proposition

ATS Keywords: Demand Generation, B2B Marketing, Campaign Management, Data Analysis, Strategic Thinking, Cross-Functional Collaboration, Sales Enablement, Content Creation, Digital Marketing, Martech Platforms, Experimentation, Mentorship, Storytelling, Conversion Optimization, Email Marketing, Webinars

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• Goldcast
• WordPress
• Jira
• Tableau
• Amplitude
• Outreach
• Highspot

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Integrity
• Customer-centric
• One SurveyMonkey
• Adaptable

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you adaptable and able to pivot strategies based on performance data?
• Do you have a strong customer focus and understanding of their needs?

ASSUMPTION: Candidates who align with SurveyMonkey's core values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a diverse set of channels and workstreams in a fast-paced environment
• Balancing strategic thinking with hands-on execution
• Collaborating effectively with global teams across different time zones
• Adapting to a hybrid work arrangement, with 1 day per week required in the Heredia office

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other demand generation roles, this position requires a strong focus on cross-functional collaboration and influencing multiple teams
• SurveyMonkey's unique value proposition and target audience may differ from other companies in the B2B SaaS space
• This role offers opportunities for growth and development within the marketing team and the broader organization

ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and SurveyMonkey's company culture.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive brand awareness and generate demand for a new product feature
• Analyzing campaign performance data to optimize channel mix and improve ROI
• Collaborating with cross-functional teams to create compelling content that resonates with target audiences

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does SurveyMonkey support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SurveyMonkey approach experimentation and continuous improvement in its demand generation strategies?
• What is the typical work environment like in the Heredia office?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Prepare examples of successful demand generation campaigns you've led
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.