📌 Core Information
- Job Title: Senior Demand Generation Manager
- Company: SurveyMonkey
- Location: Ottawa, Canada/Canada - Remote
- Job Type: Full-Time
- Category: Software Development
- Date Posted: May 21, 2025
- Experience Level: 8+ years in B2B SaaS demand generation
- Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated campaigns to elevate brand awareness and generate demand
- Collaborating with multiple teams to optimize conversion rates throughout the marketing and sales funnel
- Managing, influencing, and optimizing diverse marketing channels
- Partnering with sales, customer success, and sales enablement teams to improve conversion rates
- Analyzing and reporting on campaign performance to optimize results
- Championing a culture of experimentation to improve campaign ROI and drive efficiency gains
- Providing mentorship, guidance, and upskilling the team
ASSUMPTION: This role requires a strategic and results-oriented individual with a strong analytical mindset and the ability to craft compelling messaging. Experience in B2B SaaS demand generation and managing multiple channels is essential.
📋 Key Responsibilities
- Generate new business and expansion pipeline for the global sales team
- Lead the development and execution of integrated, full-funnel campaigns aligned with company goals
- Manage, influence, and optimize diverse marketing channels, with an emphasis on scaled digital experiences
- Lead cross-functional collaboration with multiple teams to ensure campaign success
- Partner with sales, customer success, and sales enablement teams to optimize conversion rates
- Investigate, analyze, and report on campaign performance to understand optimization opportunities
- Champion a culture of experimentation to improve campaign ROI and drive efficiency gains
- Provide mentorship, guidance, and help upskill the team
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 8+ years of proven success in B2B SaaS demand generation, with a bonus for experience in a Product-Led Growth (PLG) environment
- Required Skills:
- Proven success in B2B SaaS demand generation
- Strategic and results-oriented mindset
- Excellent campaign management skills
- Strong analytical and data-driven approach
- Excellent communication and storytelling skills
- Experience with martech platforms (e.g., Salesforce, Hubspot, Goldcast, WordPress, Jira, Tableau, Amplitude, Outreach, Highspot)
- Preferred Skills:
- Experience working in a remote or hybrid environment
- Familiarity with the SurveyMonkey platform
ASSUMPTION: Candidates should have a strong track record in B2B SaaS demand generation and be comfortable managing multiple channels and workstreams in a fast-paced environment. A creative and curious mindset, along with the ability to influence and build alignment within complex organizations, is essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 USD per year (based on industry standards for a Senior Demand Generation Manager role with 8+ years of experience in B2B SaaS)
- Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Generous time off and holiday schedule
- Employee stock purchase plan
- Learning and development opportunities, including Curiosity Week and access to online courses
- Employee resource groups and diversity, equity, and inclusion initiatives
- Annual holiday refresh and week of service
- Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Demand Generation Manager role with the required experience level. Actual compensation may vary depending on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 1999 (as SurveyMonkey)
- Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Combines powerful capabilities with intuitive design to serve various use cases, from customer experience to employee engagement, market research to payment and registration forms
- Trusted by millions, from startups to Fortune 500 companies, helping teams gather insights and information to inspire better decisions, create experiences people love, and drive business growth
- Company Specialties: Software development, market research, customer experience, employee engagement
📊 Role Analysis
- Career Level: Senior-level role with potential for growth and mentorship opportunities
- Reporting Structure: This role reports directly to the Senior Director of Product and Lifecycle Marketing
- Work Arrangement: Remote (Global), with the option to work from one of SurveyMonkey's offices in San Mateo, CA; Portland, OR; Ottawa, ON; Dublin, IE; Amsterdam, NL; or Bengaluru, IN
- Growth Opportunities:
- Potential to advance to a Director or VP role within the marketing organization
- Opportunities to expand skills and expertise through learning and development programs, such as Curiosity Week
- Exposure to various teams and stakeholders, fostering a well-rounded understanding of the business
🌍 Location & Work Environment
- Office Type: Remote (Global) with the option to work from one of SurveyMonkey's offices
- Office Location(s): San Mateo, CA; Portland, OR; Ottawa, ON; Dublin, IE; Amsterdam, NL; Bengaluru, IN
- Geographic Context:
- Ottawa, Canada: A multicultural city with a high quality of life, known for its tech industry and government services
- Remote work: Allows for greater flexibility and work-life balance, with the opportunity to work from various locations worldwide
- Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with global teams
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by multiple rounds of interviews with stakeholders, including team members, managers, and executives
- Key Assessment Areas:
- Campaign management and strategy
- Channel management and optimization
- Data analysis and reporting
- Cross-functional collaboration and communication
- Cultural fit and alignment with SurveyMonkey's core values
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of B2B SaaS demand generation and your ability to manage multiple channels and workstreams
- Demonstrate your strategic thinking and results-oriented mindset through examples of successful campaigns you've led
- Prepare questions that showcase your curiosity and interest in the role, company, and team
- ATS Keywords: Demand Generation, B2B SaaS, Campaign Management, Data Analysis, Marketing Strategy, Cross-Functional Collaboration, Sales Enablement, Content Creation, Digital Marketing, Experimentation, Mentorship, Influencing, Storytelling, Martech Platforms, Creative Thinking, Curiosity
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Goldcast
- WordPress
- Jira
- Tableau
- Amplitude
- Outreach
- Highspot
- Other relevant martech platforms and tools
👔 Cultural Fit Considerations
- Company Values: Curiosity, Integrity, Collaboration, and Customer Obsessed
- Work Style: Fast-paced, data-driven, and collaborative, with a focus on experimentation and continuous learning
- Self-Assessment Questions:
- How do you embody SurveyMonkey's core values in your daily work?
- How do you approach experimentation and learning in your marketing strategies?
- How do you collaborate effectively with global teams and stakeholders?
⚠️ Potential Challenges
- Balancing multiple channels and workstreams in a fast-paced environment
- Collaborating effectively with global teams and stakeholders
- Managing budget constraints and optimizing campaign performance
- Keeping up with industry trends and best practices in demand generation and marketing technology
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on integrated, full-funnel campaigns rather than specific channels or tactics
- Requires a strong analytical mindset and data-driven approach to optimize campaign performance
- Offers mentorship and upskilling opportunities for team members
- Industry-specific context:
- B2B SaaS demand generation roles may vary depending on the specific product, target audience, and market conditions
- Experience in a Product-Led Growth (PLG) environment is a bonus but not required
- Career path comparison:
- This role can serve as a stepping stone to a Director or VP role within the marketing organization
- Experience in this role can also lead to opportunities in other areas of marketing, sales, or product management
📝 Sample Projects
- Developing and executing an integrated campaign to launch a new product feature
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Collaborating with the content team to create a series of webinars targeting specific customer segments
- Partnering with the sales enablement team to create targeted messaging and content for sales outreach
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as content, brand, and design?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
- How does SurveyMonkey support the professional development and growth of its employees?
- What are the most rewarding aspects of working at SurveyMonkey, according to current team members?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/surveymonkey/jobs/6902123)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching SurveyMonkey's products, target audience, and market position
- Follow up with the hiring manager or recruiter after submitting your application, if appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
