📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: 15Five
🔹 Location: United States (Remote)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 7+ years in B2B SaaS demand generation
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Demand Generation strategy
- Building and optimizing high-quality, high-intent pipeline
- Collaborating with cross-functional teams for campaign execution
- Analyzing campaign performance and taking action to improve ROI
- Embracing modern demand gen philosophy inspired by Chris Walker / Refine Labs
ASSUMPTION: This role requires a strategic mindset, data-driven approach, and strong collaboration skills to succeed in a high-growth, fast-paced SaaS environment.
📋 Key Responsibilities
✅ Own pipeline generation across paid, organic, outbound assist, and lifecycle channels in alignment with GTM goals.
✅ Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
✅ Design and scale nurture programs that increase engagement and conversion velocity.
✅ Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.
✅ Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
✅ Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
✅ Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
✅ Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.
✅ Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
✅ Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar.
✅ Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive demand generation results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact
Required Skills:
- Proven expertise in B2B SaaS demand generation
- Deep knowledge of HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows
- Strong understanding of modern full-funnel go-to-market strategies
- Data-driven mindset with a focus on ROI and conversion
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth)
- Familiarity with Refine Labs and Revenue Vitals content
- Comfort with ambiguity and fast-paced environments
ASSUMPTION: Candidates should have a strong background in B2B SaaS demand generation and be comfortable working in a fast-paced, high-growth environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 USD per year (based on experience and market data)
Benefits:
- Full Medical, Dental, and Vision Insurance
- Flexible Time Off
- Employer Paid Short-Term, Long-Term Disability, and Term Life
- 401K with 4% Match at 6 Months of Employment
- Inclusive Benefits Stipend
- Up to 16 Weeks Paid Parental Leave
- 16 Paid Holidays in 2025
- TalkSpace (mental health therapy)
- Wellness Coach App
- Thrive Time
- Monthly Reimbursement for Internet
- Sabbatical Program
- Extensive Training and Development
Working Hours: Full-time position with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in B2B SaaS companies. The benefits listed are subject to change and may vary based on the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on employee performance management
Company Size: 201-500 employees, with a hybrid remote and distributed office hubs culture
Founded: 2011, with a mission to help businesses and their people thrive through strategic performance management
Company Description:
- 15Five is a strategic performance management platform that drives action and impact
- Empowers HR leaders with data-driven insights and guided recommendations
- Transforms people managers into changemakers within the flow of work
- Accelerates employee engagement, performance, and retention
Company Specialties:
- Employee Feedback Reporting
- Culture Tools
- Employee Engagement
- Performance Reviews
- People Management
- Management By Objectives
- Status Reports
- Employee Surveys
Company Website: 15Five
ASSUMPTION: 15Five is a well-established company in the performance management space, with a strong focus on employee engagement and retention.
📊 Role Analysis
Career Level: Senior-level role with strategic and tactical responsibilities
Reporting Structure: This role reports directly to the VP of Marketing and collaborates with cross-functional teams
Work Arrangement: Remote work with flexible hours and annual in-person connection opportunities
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's growth and success
- Opportunities for professional development and training
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and impact.
🌍 Location & Work Environment
Office Type: Hybrid remote and distributed office hubs
Office Location(s): San Francisco, California; Raleigh, North Carolina; New York, New York
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Office locations provide opportunities for in-person collaboration and connection
- 15Five's culture emphasizes inclusivity, diversity, and employee well-being
Work Schedule: Flexible hours with a focus on results and outcomes
ASSUMPTION: 15Five's hybrid work environment offers the best of both worlds, with remote flexibility and in-person collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Understanding of modern demand generation strategies
Application Tips:
- Highlight relevant demand generation experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral and situational interview questions
- Research 15Five's company culture and values to demonstrate alignment
ATS Keywords: Demand Generation, Pipeline Creation, Data Analysis, Campaign Strategy, Marketing Automation, HubSpot, SEO Optimization, Lead Scoring, Attribution Modeling, Cross-Functional Collaboration, Content Strategy, Engagement Metrics, Nurture Programs, Audience Segmentation, Creativity, Agility
ASSUMPTION: 15Five's interview process focuses on assessing strategic thinking, data-driven mindset, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Marketo or other marketing automation tools
- Google Analytics
- Salesforce or other CRM systems
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in HubSpot and other marketing automation tools, as well as familiarity with Google Analytics and CRM systems.
👔 Cultural Fit Considerations
Company Values:
- Embrace and drive change
- Focus on outcomes, not hours
- Default to transparency and over-communicate
- Prioritize well-being and balance
- Cultivate a culture of learning and growth
Work Style:
- Results-driven and outcome-focused
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and comfortable with ambiguity
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a proven track record of driving demand generation results in a B2B SaaS setting?
- Are you passionate about 15Five's mission and values?
ASSUMPTION: 15Five's culture emphasizes transparency, collaboration, and a focus on outcomes, with a strong commitment to employee well-being and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced, high-growth nature of the company
- Balancing remote work and in-person collaboration effectively
- Adapting to changes in the market and demand generation strategies
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this position requires a strong focus on modern full-funnel strategies and data-driven decision-making
- 15Five's hybrid work environment offers more flexibility than traditional office-based roles
- Career progression in this role may differ from more established, structured paths in larger organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring a strategic and adaptable mindset.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive net-new acquisition and customer expansion
- Optimizing nurture programs to increase engagement and conversion velocity
- Analyzing campaign performance data to identify bottlenecks and improve ROI
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Demand Generation Manager role at 15Five.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and go-to-market motions?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does 15Five support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does 15Five foster a culture of inclusivity and diversity?
ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and the company's commitment to employee growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant demand generation experience and skills
- Prepare for behavioral and situational interview questions by researching 15Five's company culture and values
- If selected for an interview, be ready to discuss your approach to modern demand generation strategies and data-driven decision-making
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
