Senior Demand Generation Manager

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager

🔹 Company: Tekmetric

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness, engagement, and customer acquisition through integrated marketing campaigns
• Collaborating with cross-functional teams to execute campaigns and track performance metrics
• Developing and executing integrated marketing plans that align with company growth objectives and customer expansion goals
• Applying an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI
• Providing overviews, outreach sequences, or other documentation to support Sales and Sales Development teams

ASSUMPTION: This role requires a strategic and analytical mindset, with a focus on driving demand and optimizing campaigns. The ideal candidate will have a strong background in demand generation and lifecycle marketing, with experience in account-based marketing strategies and campaign measurement.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans in collaboration with demand generation, sales, and other stakeholders, aligning with company growth objectives and customer expansion goals

✅ Plan and implement multi-touch, multi-channel campaigns across all stages of the buyer’s journey, leveraging channels such as webinars, events, email, social media, SEM, display advertising, re-targeting, and content syndication

✅ Monitor campaign performance metrics, such as MQLs and SQLs, and lead flow to ensure lead volume and funnel efficiencies meet sales pipeline goals

✅ Utilize data insights to develop conversion optimization strategies that drive pre-qualified opportunities through to sales-qualified opportunities and closed-won deals

✅ Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis

✅ Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives

✅ Provide overviews, outreach sequences, or other documentation to inform and support Sales and Sales Development teams in their outreach efforts

✅ Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly

✅ Collaborate with internal teams, including sales, product marketing, and design, to align campaign strategies with overall business objectives and ensure seamless execution

ASSUMPTION: This role requires strong project management, interpersonal, and influencing skills. The ideal candidate will be comfortable working in a dynamic environment and have experience using HubSpot for campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing

Required Skills:

• Expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
• Deep understanding of the demand waterfall and conversion optimization strategies
• Strong cross-functional team/project management, interpersonal, and influencing skills
• Experience using HubSpot for campaign management
• Experience in creating brand messaging to align with assets and campaigns

Preferred Skills:

• Experience in a B2B software or SaaS environment
• Familiarity with the auto repair industry

ASSUMPTION: While not explicitly stated, familiarity with the auto repair industry or B2B software/SaaS environment may be beneficial for this role. The ideal candidate will have a strong background in demand generation and lifecycle marketing, with experience in account-based marketing strategies and campaign measurement.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Demand Generation Manager with 5-8 years of experience)

Benefits:

• Healthcare Insurance and Leave
• Flexible and remote work opportunities
• Generous PTO
• Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
• Excellent Medical, Dental, Vision and Prescription Drug Coverage
• 401(k) Retirement Savings Plan with a 6% Match
• Employer covered STD, LTD, Life and AD&D Insurance Programs
• Up to $60 monthly for wellness expenses and activities
• Education Assistance- includes undergraduate/graduate courses and continuing education

Working Hours: Full-time, with flexible hours and remote work opportunities

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Demand Generation Manager with 5-8 years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically auto repair technology

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2015. Tekmetric has been improving auto repair shops through the relentless pursuit of innovation for nearly a decade.

Company Description:

• Tekmetric is a leading auto repair technology company that improves auto repair shops through the relentless pursuit of innovation.
• Their cloud-based shop management solution, including a shop management system, integrated payments, technology integrations, and real-time data, empowers auto repair shops nationwide.
• With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability, and deliver a superior customer experience for vehicle owners.

Company Specialties:

• Multi-Shop / Franchise Management
• Auto Repair Software
• Mechanic Software
• Digital Vehicle Inspections
• Auto Repair Labor Guides
• Auto Repair Inventory Software
• Auto Repair Management
• Auto Repair Management Software
• Shop Management Software
• Shop Management System
• Integrated Payments

Company Website: https://www.tekmetric.com/

ASSUMPTION: Tekmetric is a growing company with a focus on innovation and customer success. Their commitment to improving the auto repair industry through technology makes them an attractive employer for marketing professionals looking to make an impact.

📊 Role Analysis

Career Level: Senior level, with opportunities for growth and leadership within the demand generation team

Reporting Structure: This role reports directly to the Director of Demand Generation and collaborates closely with cross-functional teams, including sales, product marketing, and design

Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home or in the office

Growth Opportunities:

• As Tekmetric continues to grow, there may be opportunities for the Senior Demand Generation Manager to take on additional responsibilities or lead a team
• The ideal candidate will have the opportunity to make a significant impact on the company's growth and success
• This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set

ASSUMPTION: The Senior Demand Generation Manager role at Tekmetric offers a unique opportunity for a marketing professional to drive demand and optimize campaigns in a growing and innovative company. The ideal candidate will have a strong background in demand generation and lifecycle marketing, with experience in account-based marketing strategies and campaign measurement.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely or in the office

Office Location(s): 730 Town and Country Blvd, Suite 300, Houston, Texas 77024, US

Geographic Context:

• The Houston, Texas area offers a diverse and vibrant culture, with a low cost of living compared to other major metropolitan areas
• The city is home to a thriving tech industry, with numerous opportunities for professional growth and development
• Houston is also a major hub for the auto industry, providing ample opportunities for networking and collaboration

Work Schedule: Full-time, with flexible hours and the opportunity to work from home or in the office

ASSUMPTION: The hybrid work environment at Tekmetric offers the best of both worlds, allowing employees to work from home when needed and collaborate with colleagues in the office when desired. The Houston, Texas area provides a supportive and dynamic environment for professionals in the tech and auto industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interview with the Director of Demand Generation and other team members
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and demand generation experience
• Campaign planning and execution skills
• Data analysis and optimization skills
• Collaboration and communication skills
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Be prepared to discuss specific campaign examples and their outcomes
• Research Tekmetric and the auto repair industry to demonstrate your understanding of the company and its mission
• Prepare thoughtful questions to ask the interview panel about the role, team, and company

ATS Keywords: Demand Generation, Lifecycle Marketing, Account-Based Marketing, Campaign Measurement, Conversion Optimization, Project Management, HubSpot, Brand Messaging, Multi-Channel Campaigns, Webinars, Event Coordination, Sales Collaboration, Performance Metrics, Experimentation Mindset

ASSUMPTION: The interview process at Tekmetric is designed to assess the candidate's marketing expertise, campaign planning and execution skills, data analysis and optimization skills, collaboration and communication skills, and alignment with company values and cultural fit. The ideal candidate will have a strong background in demand generation and lifecycle marketing, with experience in account-based marketing strategies and campaign measurement.

🛠️ Tools & Technologies

• HubSpot
• Marketo or other marketing automation platforms
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The Senior Demand Generation Manager role at Tekmetric requires proficiency in various marketing tools and technologies, including HubSpot, marketing automation platforms, Google Analytics, social media platforms, email marketing platforms, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Build things that matter
• We’re all entrepreneurs
• Yes before no
• We matter to each other

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a passion for building innovative solutions that drive demand and optimize campaigns?
• Are you comfortable working in a dynamic and agile environment, with a focus on data-driven decision-making?
• Do you thrive in a collaborative and cross-functional work environment, with a focus on customer success?

ASSUMPTION: The ideal candidate for the Senior Demand Generation Manager role at Tekmetric will be a strategic and analytical thinker, with a strong background in demand generation and lifecycle marketing. They will be comfortable working in a dynamic and agile environment, with a focus on data-driven decision-making and customer success. The ideal candidate will also be a strong collaborator, with excellent communication and project management skills.

⚠️ Potential Challenges

• The auto repair industry may be new to some candidates, requiring a learning curve to understand the target audience and market dynamics
• The role may require occasional travel to attend industry events or trade shows
• The hybrid work environment may present challenges for candidates who prefer a fully remote or fully on-site work arrangement
• The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more structured and predictable work environment

ASSUMPTION: The Senior Demand Generation Manager role at Tekmetric offers a unique opportunity for a marketing professional to drive demand and optimize campaigns in a growing and innovative company. However, the role may present challenges for candidates who are new to the auto repair industry, require occasional travel, or prefer a more structured work environment.

📈 Similar Roles Comparison

• Senior Demand Generation Manager vs. Senior Marketing Manager: The Senior Demand Generation Manager role at Tekmetric focuses specifically on driving demand and optimizing campaigns, while the Senior Marketing Manager role may have a broader scope, including brand management, product marketing, and market research
• Industry-specific context: The auto repair industry is unique, with its own set of challenges and opportunities. Candidates should research the industry to understand its dynamics and develop targeted marketing strategies
• Career path comparison: The Senior Demand Generation Manager role at Tekmetric provides an opportunity for career growth and leadership within the demand generation team. With experience and success in the role, candidates may have the opportunity to take on additional responsibilities or lead a team

ASSUMPTION: The Senior Demand Generation Manager role at Tekmetric offers a unique opportunity for a marketing professional to drive demand and optimize campaigns in a growing and innovative company. However, the role may differ from other marketing management roles in its focus on demand generation and the unique dynamics of the auto repair industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and lead generation for a new product launch in the auto repair industry
• Optimizing a webinar series to improve attendance, engagement, and conversion rates, with a focus on data-driven decision-making and A/B testing
• Collaborating with the sales team to develop targeted outreach sequences and documentation to support their outreach efforts and drive pipeline growth

ASSUMPTION: The Senior Demand Generation Manager role at Tekmetric offers a unique opportunity for a marketing professional to drive demand and optimize campaigns in a growing and innovative company. The ideal candidate will have experience developing and executing targeted marketing campaigns, with a focus on data-driven decision-making and optimization strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategy and how this role fits into that plan?
• How does the demand generation team collaborate with other departments, such as sales and product marketing?
• What are the biggest challenges facing the demand generation team, and how can this role help address them?
• How does Tekmetric support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The interview process for the Senior Demand Generation Manager role at Tekmetric is an opportunity for candidates to learn more about the company, its demand generation strategy, and the specific challenges and opportunities facing the team. Candidates should prepare thoughtful questions to ask the interview panel, focusing on the role, team, and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Prepare for the phone or video screen by researching Tekmetric and the auto repair industry, and practicing your responses to common interview questions
• Prepare for the in-depth interview by developing specific examples of your campaign planning and execution skills, data analysis and optimization skills, and collaboration and communication skills
• Prepare for the final interview by researching the company's mission, values, and culture, and developing thoughtful questions to ask the interview panel
• Follow up with the HR team after each interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.