📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Intiveo
🔹 Location: Vancouver, British Columbia, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote OK (Canada or Vancouver, BC)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the Demand Generation team and campaigns
- Full-funnel marketing approach, focusing on qualified pipeline and revenue
- Collaboration with cross-functional teams, including Sales, RevOps, Content, CX, and Product
- Budget management and campaign calendar oversight
- Team development and mentoring
ASSUMPTION: This role requires a strategic mindset and experience in B2B SaaS demand generation to drive measurable pipeline and revenue impact.
📋 Key Responsibilities
✅ Own strategy and execution of pipeline-generating campaigns across paid, organic, email, web, events, field marketing, and partner channels
✅ Manage the marketing campaign calendar, ensuring campaign timelines are planned and executed on time to hit goals
✅ Manage a portion of the monthly program budget, focusing on spend efficiency and allocation across the buyer journey
✅ Orchestrate the end-to-end campaign planning and execution process, with KPIs tied to pipeline and revenue
✅ Collaborate with Sales leadership on aligning marketing and SDR campaigns
✅ Work with consultant and technology partners on co-marketing campaigns/programs
✅ Report on weekly and monthly demand generation KPIs and campaign performance
✅ Build and develop a top-performing Demand Generation team
✅ Present team initiatives and results at monthly townhall meetings and weekly revenue leaders meetings
✅ Partner with Sales and RevOps to align on funnel metrics, attribution, and lead quality
✅ Bring an outside-in perspective, identifying what’s working, what’s not, and what to try next
ASSUMPTION: This role requires strong analytical skills, data-driven decision-making, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing, with a few years of leadership and mentoring experience
Required Skills:
- Proven track record in full-funnel demand generation
- Experience managing marketing program budgets and campaign strategy
- Data-driven mindset with strong analytical skills
- Excellent time management and organizational skills
- Strong understanding of modern channels, funnel metrics, and campaign strategy
- Confidence in ideas, humility in approach, and continuous development mindset
Preferred Skills:
- Experience in customer or lifecycle marketing
- Background in field marketing or partner campaigns
- Familiarity with the dental or healthcare tech space
ASSUMPTION: The ideal candidate will have a strong grasp of new demand generation frameworks and strategies to apply across the buyer journey.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Demand Generation Manager role in Vancouver, BC)
Benefits:
- Generous vacation time
- Wellness Fund
- RRSP matching
- ESOP (employee stock ownership program)
- Annual retreat
- Birthday off
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Vancouver area. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically patient engagement software for dental and medical practices
Company Size: 51-200 employees (Mid-size company, offering opportunities for growth and impact)
Founded: 2010 (15 years in business, established but still growing)
Company Description:
- Intiveo's patient engagement software automates, tailors, and reports on key points in the patient journey to create positive experiences that build trust.
- The company values Stewardship, Collaboration, and Continuous Development, fostering a fun, collaborative, and hard-working team environment.
- Intiveo encourages diversity, empowers employees to think outside the box, and offers generous benefits and perks.
Company Specialties:
- Automated Messages
- Marketing Tools
- Quality Improvement Surveys
- 2 Way Integration
- Appointment Reminders
Company Website: http://www.intiveo.com
ASSUMPTION: Intiveo's focus on patient engagement and positive experiences sets it apart in the software development industry.
📊 Role Analysis
Career Level: Senior Manager level, with opportunities for team development and growth
Reporting Structure: Reports directly to the VP of Revenue, Marketing
Work Arrangement: Remote OK (Canada or Vancouver, BC), with flexible hours and a focus on results and performance
Growth Opportunities:
- Expanding the Demand Generation team
- Developing and mentoring team members
- Gaining experience in a mid-size company with opportunities for growth and impact
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with an office location in Vancouver, BC
Office Location(s): 126 E Pender St, Vancouver, British Columbia, CA
Geographic Context:
- Vancouver, BC is a multicultural city with a high quality of life, offering numerous outdoor activities and cultural attractions
- The city has a thriving tech industry, with many opportunities for professional growth and networking
- Vancouver is known for its mild climate, with warm, dry summers and mild, wet winters
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The remote-friendly work environment offers flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and team members
- Final interview with the VP of Revenue, Marketing
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Data-driven decision-making and analytical skills
- Collaboration and communication skills
- Leadership and mentoring abilities
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and achievements
- Prepare examples of your campaign strategy and execution, focusing on results and impact
- Demonstrate your understanding of the company and its products during the interview
ATS Keywords: Demand Generation, Lifecycle Marketing, Campaign Management, Data Analysis, Collaboration, Budget Management, Pipeline Generation, Email Marketing, Paid Advertising, Event Marketing, Sales Alignment, KPI Tracking, Team Leadership, Project Management, Continuous Development, Time Management
ASSUMPTION: The application process may vary, but typically involves several interviews to assess the candidate's fit for the role and company culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The required tools and technologies may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Stewardship: Taking care of our customers, our team, and our community
- Collaboration: Working together to achieve our goals
- Continuous Development: Always learning and improving
Work Style:
- Results-driven and focused on performance
- Collaborative and open to feedback
- Adaptable and willing to learn new approaches
Self-Assessment Questions:
- How do you embody Intiveo's values in your work?
- Describe a time when you collaborated with a cross-functional team to achieve a common goal
- How do you approach continuous learning and development in your career?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a growing team and scaling demand generation efforts
- Balancing multiple projects and deadlines while maintaining a focus on results
- Adapting to a remote or hybrid work environment and building team cohesion
- Aligning marketing campaigns with sales efforts and ensuring effective communication between teams
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this position focuses on the full buyer journey, not just lead capture
- Intiveo's focus on patient engagement sets it apart from other software development companies
- This role offers opportunities for team development and growth within a mid-size company
ASSUMPTION: This role is unique in its focus on the full buyer journey and patient engagement, offering a distinct opportunity for candidates seeking a challenge and the chance to make an impact.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive qualified pipeline and revenue
- Analyzing campaign performance data to optimize spend and improve results
- Collaborating with cross-functional teams to align marketing efforts with company priorities
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, focusing on results and impact.
❓ Key Questions to Ask During Interview
- How does the company measure success for this role, and how can I ensure I'm meeting those expectations?
- What are the biggest challenges facing the Demand Generation team currently, and how can I help address them?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expanding the Demand Generation team, and how can I contribute to that growth?
- How does the company foster a collaborative and inclusive work environment, especially in a remote setting?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and achievements
- Prepare examples of your campaign strategy and execution, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
