📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Benevity
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth
- Aligning GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
- Collaborating with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
- Managing campaigns targeting various parts of the funnel, focusing on positive client experiences and business growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams to drive results.
📋 Key Responsibilities
✅ Developing and executing comprehensive, full-funnel demand generation strategies to engage target audiences, drive conversions, and grow pipeline
✅ Collaborating with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
✅ Managing campaigns, targeting various parts of the funnel, with a focus on positive client experiences and business growth
✅ Owning pipeline targets and campaign-related metrics, including ABM-specific KPIs, and generating quality pipeline that converts into revenue
✅ Leading GTM meetings with a focus on ABM integration, collaborating with marketing, content, events, and paid media teams
✅ Driving collaboration across Sales, Marketing, Enablement, and Product teams, infusing ABM strategies into GTM efforts
✅ Using performance metrics to evaluate and optimize both demand generation and ABM activities, and sharing actionable insights with senior leadership
ASSUMPTION: This role involves managing multiple campaigns simultaneously with precision and aligning GTM and ABM strategies to broader organizational goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years in the Enterprise SaaS space
Required Skills:
- Proven success in GTM strategy execution and revenue growth
- In-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
- Strong analytical skills to drive data-informed decision-making and ABM optimizations
- Strategic thinker with a focus on results and an ability to prioritize ABM within broader GTM strategies
- Excellent communication and interpersonal skills, able to foster a collaborative, data-driven culture
- Self starter, with the ability to use data and market insights to drive day-to-day work
Preferred Skills:
- Experience working in a global organization
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the Enterprise SaaS space and a strong background in demand generation and ABM will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on market research for similar roles in Barcelona)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time off, including vacation, sick days, and holidays
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Barcelona. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Benevity is a global software company specializing in social impact solutions for businesses. They provide platforms for corporate grantmaking, volunteering, giving, and employee resource groups.
Company Size: Benevity has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Benevity was founded in 2008 and is headquartered in Calgary, Alberta, Canada, with offices in Barcelona, Spain, and Geneva, Switzerland.
Company Description:
- Benevity is a certified B Corporation and recognized in Fortune's Impact 20, empowering iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
- Since its inception, Benevity has helped businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.
Company Specialties:
- Mobile Giving
- Volunteering
- Online Giving
- Charity Vetting & Due Diligence
- Donation Management
- Donation Processing
- Employee Engagement
- Software as a Service
- Corporate Purpose
- International Giving
- Customer Giving
- Grantmaking
- Corporate Social Responsibility
- Diversity, Equity, and Inclusion
- Employee Resource Groups (ERGs)
- Corporate Volunteering
- Social Impact
- Employee Experience
- Social Impact Data & Reporting
- Grant Management
Company Website: http://www.benevity.com
ASSUMPTION: Benevity's focus on social impact and corporate purpose makes it an attractive employer for candidates interested in making a positive difference through their work.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and expertise in demand generation and ABM.
Reporting Structure: The Senior Demand Generation Manager will report directly to the VP of Marketing and collaborate closely with cross-functional teams, including Sales, Marketing, Enablement, and Product.
Work Arrangement: This is a hybrid role, with on-site work required near one of Benevity's offices and flexible remote work options.
Growth Opportunities:
- As Benevity continues to grow, there may be opportunities for the Senior Demand Generation Manager to take on additional responsibilities or move into a leadership role.
- Working in a global organization provides exposure to diverse perspectives and the chance to develop international business acumen.
- Benevity's focus on employee development and growth means there are opportunities for professional advancement within the company.
ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives and make a significant impact on Benevity's global Enterprise go-to-market efforts.
🌍 Location & Work Environment
Office Type: Benevity's Barcelona office is a collaborative, modern workspace designed to foster creativity and productivity.
Office Location(s): C/ de Provença, 339, Barcelona, 08037, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a high quality of life, offering a rich cultural scene, beautiful architecture, and a Mediterranean climate.
- Catalonia, where Barcelona is located, is an autonomous region with its own language (Catalan) and cultural identity.
- Spain is a member of the European Union, offering easy access to other European countries and a strong economy.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: Barcelona's vibrant culture, high quality of life, and strategic location make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and technical interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
- Communication and interpersonal skills
- Cultural fit and alignment with Benevity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with demand generation, ABM, and CRM platforms in detail
- Research Benevity's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Demand Generation, ABM, Enterprise SaaS, GTM Strategy, Revenue Growth, Marketing Automation, CRM Platforms, Analytical Skills, Strategic Thinking, Communication Skills, Interpersonal Skills, Collaboration, Data-Driven Decision Making, Campaign Management, Pipeline Growth, Client Acquisition
ASSUMPTION: Benevity's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Benevity's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: We believe in using our skills and resources to create positive impact in the world
- Inclusive: We foster a culture of belonging, where everyone feels valued and respected
- Collaborative: We work together to achieve our goals, leveraging our diverse perspectives and expertise
- Innovative: We embrace change and continuously seek new ways to improve and grow
- Accountable: We take ownership of our work and hold ourselves to the highest standards
Work Style:
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly to change and prioritize based on business needs
- Customer-focused: We prioritize the needs and preferences of our customers and stakeholders
- Global: We operate in a global environment, working with teams and customers across time zones and cultures
Self-Assessment Questions:
- How do you align with Benevity's values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a global, collaborative environment, and how have you navigated cultural differences in the past?
- How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you're focusing on the most impactful initiatives?
ASSUMPTION: Benevity's values-driven culture and commitment to diversity, equity, and inclusion make it an attractive employer for candidates seeking a purposeful, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working in a global organization may present challenges in communication and collaboration across time zones
- Benevity's focus on data-driven decision-making may require candidates to develop strong analytical skills and a data-driven mindset
- Barcelona's high cost of living may present financial challenges for some candidates
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on ABM strategies and global collaboration
- In the Enterprise SaaS space, this role requires a deeper understanding of enterprise-level marketing strategies and a focus on revenue growth
- Career progression in this role may lead to leadership positions in marketing or other related fields, depending on the candidate's skills and interests
ASSUMPTION: This role offers unique opportunities for growth and development in a global, purpose-driven organization.
📝 Sample Projects
- Developing and executing an ABM campaign targeting a specific portfolio of enterprise clients, driving pipeline growth and revenue
- Collaborating with cross-functional teams to refine demand generation and ABM approaches, adjusting for optimal impact and alignment with broader organizational goals
- Managing a campaign targeting various parts of the funnel, with a focus on positive client experiences and business growth, and generating quality pipeline that converts into revenue
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Demand Generation Manager role at Benevity.
❓ Key Questions to Ask During Interview
- How does Benevity support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Benevity measure the success of its demand generation and ABM efforts, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working in a global organization, and how does Benevity support its employees in navigating these challenges?
- How does Benevity foster a culture of collaboration and innovation, and how can I contribute to this culture as a Senior Demand Generation Manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about Benevity's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in demand generation, ABM, and CRM platforms
- Prepare for your interviews by researching Benevity's company culture, values, and mission, and be ready to discuss your fit for the role and the organization
- Follow up with Benevity after your interview to express your appreciation for the opportunity and reiterate your interest in the role
- If you are selected for the final interview, be prepared to present a strategic plan for driving demand generation and ABM success in your first 90 days
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
