📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Affinity
🔹 Location: USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic campaign development for enterprise accounts
- Go-to-market execution and alignment with business objectives
- Cross-functional collaboration with sales, customer success, and marketing teams
- Budget management and performance analysis
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive demand generation and revenue growth within enterprise segments.
📋 Key Responsibilities
✅ Design and implement comprehensive demand generation strategies tailored to enterprise accounts, using a mix of digital advertising, webinars, ABM, and events to drive engagement and conversion.
✅ Shape and refine outbound go-to-market motions, working with the Senior Manager of Digital and the Account Based Marketing Manager to ensure alignment with overall business objectives and market dynamics.
✅ Partner closely with the Sales and Customer Success teams, as well as Marketing peers, to ensure cohesive strategy execution and alignment on pipeline objectives.
✅ Oversee the demand generation budget, ensuring optimal allocation of resources to maximize return on investment.
✅ Continuously explore and implement innovative approaches to demand generation, ABM, and integration with brand marketing to enhance effectiveness and efficiency.
✅ Track, analyze, and report on campaign performance data, utilizing insights to inform strategic decisions and improve future initiatives.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company.
Required Skills:
- Proven experience in implementing ABM strategies to effectively engage enterprise audiences
- Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker
- Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization
- Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives
- Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns
- Ability to analyze complex data sets to derive actionable insights and inform strategic decisions
- Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies
- Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams
Preferred Skills:
- Familiarity with the specific challenges and opportunities associated with marketing to private and public capital
- A proactive approach to identifying and resolving challenges creatively, with a focus on continuous improvement and innovation in demand generation strategies
ASSUMPTION: Candidates with a strong background in demand generation and ABM, as well as a proven track record of driving results, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $79,000 to $140,000 USD per year. Individual pay depends on various factors including geographical location and review of experience, knowledge, skills, and abilities of the applicant.
Benefits:
- Medical, dental, and vision insurance with comprehensive PPO and HMO plans
- Flexible personal and sick days
- 401k plan
- Annual budget for education and comprehensive L&D program
- Wellness reimbursement for things such as transportation, home internet, meals, and wellness memberships/equipment
- Virtual team building and socials
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: Affinity operates in the Software Development industry, focusing on Relationship Intelligence, CRM, and deal management solutions for private capital investors.
Company Size: Affinity is a mid-sized company with 201-500 employees, providing a dynamic and growing environment for professionals.
Founded: Affinity was founded in 2014 and is headquartered in San Francisco, California.
Company Description:
- Affinity helps private capital investors find, manage, and close more deals using its patented technology and AI-driven insights
- The company structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users tools for managing relationships, prioritizing connections, and discovering investment opportunities
- Affinity has raised $120M to date and is backed by leading investors, including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures
Company Specialties:
- CRM
- Relationship Intelligence
- Pipeline Management
- Contact Management
- Lead Generation
- Business Development
- Deal Management
Company Website: affinity.co
ASSUMPTION: Affinity's focus on Relationship Intelligence and its unique value proposition make it an attractive employer in the tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in demand generation and ABM.
Reporting Structure: The Senior Demand Generation Manager reports directly to the Director of Demand Generation.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a leadership or management role within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): San Francisco, California (headquarters)
Geographic Context:
- The United States has a large and diverse market for private capital investment, providing ample opportunities for demand generation and growth
- The remote-friendly work environment allows for greater flexibility and work-life balance
- The company's headquarters in San Francisco offers access to a vibrant tech industry and networking opportunities
Work Schedule: Full-time, with a standard workweek of 40 hours. The remote-friendly nature of the role allows for some flexibility in work hours.
ASSUMPTION: The remote-friendly work environment and flexible work hours make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
li>Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Affinity's values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation and ABM experience, as well as any relevant industry-specific achievements
- Prepare examples of successful demand generation campaigns you've led in the past, focusing on strategy, execution, and results
- Be ready to discuss your approach to continuous learning and innovation in demand generation
ATS Keywords: Demand Generation, ABM, Enterprise Accounts, Campaign Management, Digital Advertising, Webinars, Events, Budget Management, Performance Analysis, Collaboration, Marketing Acumen, Strategic Thinking, Analytical Skills, Communication Skills
ASSUMPTION: Affinity's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Notion
- Salesforce
- Pardot
- Looker
- Other marketing tools and platforms as needed
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to Affinity's demand generation and marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Playmakers: Obsessed with learning and taking pride in everything we do
- Open-minded: Radically open to new ideas and perspectives
- Caring: Personally invested in our colleagues and clients
Work Style:
- Collaborative: Affinity values teamwork and cross-functional collaboration
- Results-driven: The company prioritizes outcomes and impact over process
- Innovative: Affinity encourages creativity and continuous improvement
Self-Assessment Questions:
- Do you align with Affinity's values of being a playmaker, open-minded, and caring?
- Are you comfortable working in a remote-friendly, results-driven environment?
- Do you have a proven track record of driving demand generation and ABM success in enterprise accounts?
ASSUMPTION: Candidates who align with Affinity's values and work style are likely to be successful in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and self-motivation, as well as the ability to work effectively in a remote-friendly environment
- Candidates may face competition from other experienced demand generation professionals seeking similar roles
- The role may require occasional travel for industry events and conferences
- The fast-paced nature of the tech industry may present challenges in keeping up with the latest trends and best practices in demand generation and ABM
ASSUMPTION: These challenges can be overcome with strong self-management skills, a proactive approach to learning and adaptation, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role is similar to other senior-level demand generation positions, but with a specific focus on enterprise accounts and ABM strategies
- Compared to other roles in the tech industry, this position offers a unique opportunity to drive demand generation and revenue growth within a dynamic and growing company
- Career-wise, this role provides a pathway to leadership and management positions within the marketing department or other related fields
ASSUMPTION: This role offers a unique blend of strategic, analytical, and collaborative responsibilities, making it an attractive option for experienced demand generation professionals seeking to advance their careers.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy for a specific enterprise account, driving engagement and conversion through targeted digital advertising, webinars, and events
- Analyzing campaign performance data to identify trends and insights, and using those findings to optimize future initiatives and improve overall demand generation effectiveness
- Collaborating with the sales and customer success teams to develop and implement go-to-market motions that align with business objectives and market dynamics
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Senior Demand Generation Manager role at Affinity.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to demand generation and ABM, and how this role fits into that strategy?
- How does Affinity support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Affinity measure the success of its demand generation campaigns, and how does this role contribute to those metrics?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation and ABM experience, as well as any relevant industry-specific achievements
- Prepare examples of successful demand generation campaigns you've led in the past, focusing on strategy, execution, and results
- Be ready to discuss your approach to continuous learning and innovation in demand generation
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
