Senior Demand Generation Manager

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager

🔹 Company: Flock Safety

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies to drive high-quality pipeline
• Collaborating with sales and marketing teams to align GTM plans and meet pipeline goals
• Leveraging intent data and account insights to tailor ABM campaigns
• Optimizing campaign performance and ROI through data-driven decision making
• Working cross-functionally to ensure cohesive messaging and efficient hand-offs

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in demand generation or growth marketing roles and be comfortable working in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Translate company-wide GTM plans into actionable demand generation initiatives

✅ Build and scale ABM campaigns targeting strategic public safety accounts

✅ Own multi-touch, full-funnel campaign planning and execution across channels

✅ Track and report on campaign performance, pipeline contribution, and ROI

✅ Collaborate with cross-functional teams to ensure cohesive messaging and timely enablement

✅ Leverage industry insights to craft persona-specific outreach for public safety professionals

✅ Understand and utilize martech stack to segment audiences, automate campaigns, and analyze performance data

ASSUMPION: This role requires a strong understanding of marketing technology and the ability to leverage data to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of B2B marketing experience, with at least 5+ years in demand generation, ABM, or growth marketing roles

Required Skills:

• Proven experience in demand generation or growth marketing roles
• Strong analytical mindset with experience tracking campaign performance and optimizing for results
• Excellent communication, project management, and cross-functional leadership skills
• Experience working with account-based marketing and 1:1 account support
• Deep understanding of GTM strategy and the ability to operationalize it through measurable marketing programs

Preferred Skills:

• Experience working in or marketing to public safety, law enforcement, or government sectors
• Experience in a high-growth, fast-paced environment
• Comfort with both strategic planning and hands-on execution

ASSUMPTION: Candidates with experience in public safety or government sectors may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $145,000 - $165,000 per year

Benefits:

• Flexible PTO
• Fully-paid health benefits plan for employees
• Family Leave
• Fertility & Family Benefits
• Spring Health
• Caregiver Support
• Carta Tax Advisor
• ERGs
• WFH Stipend
• Productivity Stipend
• Home Office Stipend
• Stock Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior demand generation role in the United States. The benefits package is comprehensive and competitive for a company of Flock Safety's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety

Company Size: 1,001-5,000 employees

Founded: 2017

Company Description:

• Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe.
• The company's intelligent platform combines the power of communities at scale to shape a safer future together.
• Flock Safety is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Company Specialties:

• Public Safety Technology
• Crime Prevention
• Community Safety

Company Website: Flock Safety

ASSUMPTION: Flock Safety is a well-established company in the public safety industry, with a strong focus on innovation and community engagement.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the Senior Director of Marketing

Work Arrangement: Remote (with occasional in-person meetings as needed)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on high-impact initiatives and drive significant results
• Chance to learn from and collaborate with experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings)

Office Location(s): United States (with occasional travel to the Atlanta, GA headquarters)

Geographic Context:

• The United States has a diverse range of public safety challenges and opportunities
• Remote work allows for greater flexibility and work-life balance
• Occasional travel may be required for team meetings and industry events

Work Schedule: Full-time (with flexible hours to accommodate remote work)

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, with occasional travel requirements for team collaboration and industry engagement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• Interview with the hiring manager
• Technical assessment or case study
• Panel interview with cross-functional team members
• Executive review

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign planning and execution experience
• Analytical mindset and data-driven decision-making
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of public safety challenges

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for behavioral and situational interview questions
• Research Flock Safety and the public safety industry to demonstrate your knowledge and enthusiasm
• Be prepared to discuss your approach to demand generation and ABM campaigns

ATS Keywords: Demand Generation, ABM, Pipeline, Campaign Performance, GTM Strategy, Analytical Mindset, Project Management, Communication Skills, Public Safety Knowledge, Sales Enablement, Marketing Operations, Audience Segmentation, Tech Stack Understanding, Campaign Optimization, Hands-on Execution

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign planning and execution experience, and industry knowledge.

🛠️ Tools & Technologies

• Salesforce
• Sales Nav
• Seismic
• Gong
• 6sense (or Demandbase)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Safety First
• Community Focused
• Innovation Driven
• Customer Obsessed
• One Team, One Dream

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Customer-focused and customer-obsessed
• Inclusive and diverse

Self-Assessment Questions:

• Do you share Flock Safety's commitment to safety and community focus?
• Are you comfortable working in a fast-paced, high-growth environment?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable using data to inform decision-making and optimize campaigns?
• Do you have experience working with or marketing to public safety professionals?

ASSUMPTION: Candidates who align with Flock Safety's values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may be challenging for some candidates
• Occasional travel may be required for team meetings and industry events
• The role may involve working with sensitive data and privacy concerns
• Candidates may face competition from other experienced demand generation professionals

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to other senior demand generation roles in the tech industry, but with a focus on the public safety sector
• Flock Safety's size and growth trajectory may offer more opportunities for career advancement than smaller companies
• Candidates with experience in public safety or government sectors may find this role more appealing than roles in other industries

ASSUMPTION: This role offers unique opportunities for candidates with relevant experience and a strong interest in the public safety industry.

📝 Sample Projects

• Developing and executing an ABM campaign targeting strategic public safety accounts
• Optimizing a multi-channel campaign to improve ROI and pipeline contribution
• Collaborating with cross-functional teams to refine messaging and enablement materials
• Analyzing campaign performance data to inform strategic decision-making

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will work on in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the public safety industry today, and how does this role address them?
• How does Flock Safety collaborate with law enforcement and other public safety professionals?
• What opportunities are there for growth and advancement in this role?
• How does Flock Safety support work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for behavioral and situational interview questions
• Research Flock Safety and the public safety industry to demonstrate your knowledge and enthusiasm
• Be prepared to discuss your approach to demand generation and ABM campaigns
• Follow up with your recruiter after each interview to express your interest and ask any questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.