Senior Demand Generation Specialist

📌 Core Information

🔹 Job Title: Senior Demand Generation Specialist

🔹 Company: FloQast

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Owning and executing lifecycle marketing campaigns across email, webinars, and third-party channels
• Driving pipeline and influencing revenue growth through strategic marketing efforts
• Collaborating cross-functionally with various marketing teams to ensure relevant and impactful communications
• Proactively reporting on campaign results and providing insights for optimization

ASSUMPTION: This role requires a strong understanding of B2B marketing, project management, and cross-functional collaboration. The ideal candidate will have experience in email marketing, webinar administration, and driving pipeline through lifecycle marketing programs.

📋 Key Responsibilities

✅ Execute dynamic email marketing initiatives that advance prospects through the buyer’s journey, including drip campaigns, nurture campaigns, and more

✅ Build and test emails through HubSpot and Litmus, ensuring all content remains on-brand while meeting best practices for UX, user experience, and accessibility

✅ Create and monitor operational emails pertaining to upcoming events and webinars, such as confirmation and reminder emails

✅ Own the email communications calendar, working with other marketing teams to ensure communications are relevant and impactful

✅ Conduct ongoing A/B tests of all aspects of the emails (subject lines, copy, frequency, time of day/week, etc.)

✅ Assist with webinar administration and project management from pre-event setup through event post-mortem, including coordination with speakers and internal stakeholders

✅ Manage relationships with third-party vendors for paid placements, including email blasts and display placements

✅ Proactively report on email and webinar results and provide insight and suggestions for optimization

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively across functional areas to implement strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 3+ years of B2B marketing experience

Required Skills:

• Strong project management, communication, and organization skills
• Proven ability to drive B2B pipeline through lifecycle marketing programs
• Expertise in email best practices, including segmentation, list management, deliverability, and email copywriting
• Keen eye for email UX and design, with an understanding of email rendering and accessibility across ESPs, dark mode, various devices, etc
• Knowledge of webinar best practices, including driving registration and attendance, event gamification, adhering to CPE requirements, and post-event communications
• Understanding of privacy laws, including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations

Preferred Skills:

• Experience with email marketing platforms, such as HubSpot
• Experience with email testing platforms, such as Litmus
• Experience with webinar platforms such as Goldcast and On24
• Familiarity with Salesforce and Asana is preferred
• Comfort using Excel/Google Sheets to parse through data, identify trends, and make recommendations

ASSUMPTION: While not required, experience with relevant marketing tools and platforms will be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $72,000 - $108,000 per year. This range is based on industry standards for a mid-level marketing role in the United States, considering the required skills and experience.

Benefits:

• Medical, Dental, Vision insurance
• Family forming benefits
• Life & Disability Insurance
• Unlimited vacation
• Participation in Employee Stock Program

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: FloQast operates in the Software Development industry, focusing on accounting transformation and providing solutions for accountants.

Company Size: FloQast has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.

Founded: FloQast was founded in 2013 and has since grown to serve over 3,000 global accounting teams, including prominent clients like Twilio, Los Angeles Lakers, Zoom, and Snowflake.

Company Description:

• FloQast delivers accounting transformation, created by accountants for accountants
• Enables organizations to automate various accounting operations, including close management, account reconciliations, accounting operations, and compliance activities
• Utilizes AI technology to manage aspects of the close, reduce compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration

Company Specialties:

• Accounting
• SaaS
• Internet
• Closing Software
• Reconciliations
• Financial Statement Close Process
• Close Management Software
• and Compliance Management

Company Website: http://www.floqast.com

ASSUMPTION: FloQast's focus on accounting transformation and its client base indicate that the company values expertise and innovation in the accounting and finance sectors.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing, lifecycle marketing, and email marketing.

Reporting Structure: The Senior Demand Generation Specialist reports to the Senior Demand Generation Manager and collaborates with various marketing teams, such as content, product marketing, and events.

Work Arrangement: This role is remote and can be performed from any location within the United States.

Growth Opportunities:

• Potential career progression into management or senior leadership roles within the marketing department
• Opportunities to expand skills and expertise in email marketing, webinar administration, and cross-functional collaboration
• Possibility to work on high-impact campaigns and influence revenue growth

ASSUMPTION: FloQast's mid-sized structure and focus on growth present opportunities for career advancement and skill development for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): Sherman Oaks, California; Dublin, Ohio; New York, NY; Fitzrovia, London, UK; Sydney, Australia

Geographic Context:

• The United States has a diverse and established business environment, with a strong focus on technology and innovation
• FloQast's remote work arrangement allows for flexibility and work-life balance
• The company has multiple office locations across the US, Europe, and Australia, enabling collaboration with a global team

Work Schedule: Full-time (40 hours per week), with occasional work outside of standard business hours to support events or campaigns

ASSUMPTION: The remote work arrangement and multiple office locations provide flexibility and opportunities for collaboration with a diverse team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Lever
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the marketing leadership team

Key Assessment Areas:

• Marketing expertise and experience in lifecycle marketing, email marketing, and webinar administration
• Project management and organizational skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of email best practices, webinar administration, and cross-functional collaboration
• Showcase your ability to drive pipeline and influence revenue growth through strategic marketing efforts

ATS Keywords: B2B Marketing, Project Management, Email Marketing, Webinar Administration, Data Analysis, Email Best Practices, Segmentation, User Experience, Email Copywriting, Compliance Regulations, Attention to Detail, Dynamic Messaging, Buyer Personas, Event Management, Communication Skills, Organization Skills

ASSUMPTION: FloQast's hiring process is designed to assess the candidate's marketing expertise, problem-solving skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• HubSpot (email marketing platform)
• Litmus (email testing platform)
• Goldcast or On24 (webinar platforms)
• Salesforce (CRM)
• Asana (project management)
• Excel/Google Sheets (data analysis)

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for success in this role, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Accountant-focused: FloQast is designed by accountants for accountants, prioritizing their needs and preferences
• Customer-centric: The company focuses on delivering value to its customers and understanding their unique challenges
• Innovative: FloQast continually seeks to improve its products and services through technological advancements and customer feedback

Work Style:

• Collaborative: The role requires working closely with various marketing teams and stakeholders
• Data-driven: Decisions are based on data and analytics to optimize marketing efforts and drive pipeline
• Adaptable: The ideal candidate can thrive in a dynamic environment and adapt to changing priorities and projects

Self-Assessment Questions:

• Do you have a strong understanding of B2B marketing and email best practices?
• Are you comfortable working collaboratively with cross-functional teams to implement marketing strategies?
• Can you adapt to a dynamic work environment and prioritize tasks effectively?

ASSUMPTION: FloQast's company values and work style indicate a focus on customer-centric innovation, collaboration, and adaptability.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing the need for data-driven decision-making with the need for timely campaign execution
• Adapting to changes in marketing priorities and strategies
• Ensuring consistent branding and messaging across various marketing channels and platforms

ASSUMPTION: These challenges are common in mid-level marketing roles and can be addressed through strong project management, communication, and collaboration skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on lifecycle marketing, email marketing, and webinar administration
• FloQast's focus on accounting transformation differentiates it from other software development companies
• Career progression in this role may lead to management or senior leadership positions within the marketing department

ASSUMPTION: This role offers a unique focus on lifecycle marketing and the opportunity to work in a specialized industry within the software development sector.

📝 Sample Projects

• Developing and executing a multi-channel email campaign to drive pipeline and revenue growth
• Managing a webinar series featuring industry experts and thought leaders
• Collaborating with the content marketing team to create and promote a series of blog posts and whitepapers

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign calendar and how this role fits into it?
• How does FloQast measure the success of its lifecycle marketing campaigns, and what are the key performance indicators (KPIs) used?
• What opportunities exist for career growth and professional development within the marketing department?
• How does FloQast ensure consistent branding and messaging across various marketing channels and platforms?
• What is the typical work-life balance like for someone in this role, and how is it supported by the company?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, performance metrics, career growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past email marketing campaigns and their results
• Be ready to discuss your approach to webinar administration and event management
• Follow up with FloQast one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.