📌 Core Information
🔹 Job Title: Senior Demand Generation Specialist
🔹 Company: Kaleris
🔹 Location: Alpharetta, GA (HQ)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Alpharetta, GA)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing targeted multi-channel marketing campaigns to generate and nurture leads
- Monitoring campaign performance and measuring ROI on paid investments
- Collaborating with sales and RevOps for effective lead management
- Working with marketing tools such as HubSpot, 6sense, Chili Piper, Canva, and Monday.com
- Analyzing data and campaign metrics using Excel or data visualization tools
ASSUMPTION: This role requires a high level of organization, attention to detail, and analytical skills to manage multiple campaigns and ensure their success.
📋 Key Responsibilities
✅ Strategize and execute targeted multi-channel marketing campaigns to generate and nurture leads across key verticals
✅ Drive campaign initiatives in collaborative partnerships throughout the combined marketing team to ensure a consistent campaign ecosystem
✅ Monitor campaign performance and measure ROI on paid investments
✅ Report on key monthly KPIs such as MQLs, conversions, and run those against pipeline revenue targets to determine tactical plans to improve lead conversions and engagement
✅ Collaborate with Sales and RevOps to ensure smooth lead handoff and alignment on follow-up strategy
✅ Play a role in managing the marketing activity content calendar to ensure demand gen campaigns are happening for all critical Go-to-market initiatives
✅ Build campaign assets including emails, landing pages, forms, and tracking links using HubSpot
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years of experience in B2B demand generation, preferably in SaaS or enterprise technology environments.
Required Skills:
- HubSpot certification preferred
- Hands-on experience with marketing tools such as 6sense, Chili Piper, Canva, Monday.com
- Familiarity with Salesforce or similar CRM platforms
- A strong sense of organization, attention to detail, and ability to manage multiple campaigns
- Comfort working with data, campaign metrics, and reporting tools
- Analytical mindset with strong Excel or data visualization skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent communication and collaboration skills
- Ability to work in Adobe – Photoshop and/or InDesign, is a plus.
Preferred Skills:
- Experience with marketing automation platforms
- Knowledge of the supply chain industry
ASSUMPTION: Candidates with experience in B2B demand generation in a SaaS or enterprise technology environment will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Senior Demand Generation Specialist with 5-10 years of experience in the Atlanta area)
Benefits:
- To be added by TA based on approved hiring location
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kaleris is a leading provider of cloud-based supply chain execution and visibility technology solutions. They specialize in yard management, transportation management, maintenance and repair operations, terminal operating systems, and ocean carrier and vessel solutions.
Company Size: Kaleris has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: Kaleris was founded in 2020, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Kaleris provides mission-critical technology for yard management, transportation management, maintenance and repair operations, terminal operating systems, and ocean carrier and vessel solutions.
- Many of the world's largest brands rely on Kaleris to provide supply chain execution and visibility technology solutions.
- Kaleris addresses the dark spots and data gaps that cause friction and inefficiency in the global supply chain.
Company Specialties:
- Logistics
- Terminal Operating Solutions
- Yard Management Solutions
- Advanced Optimization
- AI/ML
- Transportation Management
- Maritime Software
- Supply Chain Execution Software
- Rail Visibility
- Maintenance & Repair Solutions
- Digital Transformation
- Detention & Demurrage Management
- SaaS
- Terminal Operations
- 3PL partnerships
- TMS
- YMS
- and Sustainable Shipping
Company Website: http://www.kaleris.com
ASSUMPTION: Kaleris' focus on supply chain execution and visibility technology solutions makes it an attractive option for candidates interested in the logistics and transportation industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and the opportunity to make a substantial impact on the company's growth.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the sales and RevOps teams.
Work Arrangement: On-site at the Alpharetta, GA headquarters. Occasional remote work may be possible, but this role requires a significant presence in the office.
Growth Opportunities:
- As Kaleris continues to grow, there may be opportunities for the Senior Demand Generation Specialist to take on additional responsibilities or move into a management role.
- This role provides the opportunity to work with a wide range of marketing tools and platforms, allowing the incumbent to develop new skills and expertise.
- The company's focus on innovation and technology means that there are likely to be new challenges and projects to tackle as the company evolves.
ASSUMPTION: Given Kaleris' focus on growth and innovation, there are likely to be significant opportunities for professional development and career advancement in this role.
🌍 Location & Work Environment
Office Type: Kaleris' headquarters is a modern, professional office environment with a collaborative and dynamic atmosphere.
Office Location(s): 3460 Preston Ridge Rd, Suite 225, Alpharetta, GA 30005
Geographic Context:
- Alpharetta, GA is a suburban city located about 25 miles north of Atlanta, offering a mix of urban and suburban living.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- Alpharetta is known for its high quality of life, excellent schools, and numerous parks and recreational facilities.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required to support campaigns or events.
ASSUMPTION: Candidates should be comfortable working in an office environment and be prepared to commute to the Alpharetta headquarters on a regular basis.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the VP of Marketing
- Interview with the Marketing Director
- Final interview with the VP of Marketing and a member of the executive team
- Background check and offer extension
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with B2B demand generation and marketing automation platforms in your resume and cover letter.
- Demonstrate your understanding of the supply chain industry and Kaleris' role within it in your cover letter.
- Prepare for interview questions related to campaign strategy, data analysis, and collaboration with sales and RevOps teams.
ATS Keywords: B2B Demand Generation, SaaS, Marketing Automation, Campaign Performance, ROI Measurement, Sales & Marketing Alignment, Lead Management, HubSpot, Salesforce, Data Analysis
ASSUMPTION: The interview process for this role is likely to be competitive, and candidates should be prepared to demonstrate their expertise in B2B demand generation and their ability to work effectively with sales and RevOps teams.
🛠️ Tools & Technologies
- HubSpot
- 6sense
- Chili Piper
- Canva
- Monday.com
- Salesforce
- Adobe Photoshop
- Adobe InDesign
ASSUMPTION: Candidates should have experience with or be willing to learn the tools listed above, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and who are data-driven and collaborative in their approach to work are likely to be a good fit for Kaleris' culture.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines in a fast-paced environment
- Collaborating effectively with sales and RevOps teams to ensure smooth lead handoff and follow-up
- Keeping up with the latest marketing tools and technologies as the company continues to grow and evolve
- Working in a competitive industry with a focus on innovation and continuous improvement
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively with cross-functional teams in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or Senior Marketing Manager with a focus on lead generation and campaign execution.
- However, this role is unique in its focus on the supply chain industry and the use of cutting-edge technology solutions to address the challenges faced by shippers and carriers.
- Career progression in this role could lead to a position as a Marketing Director or VP of Marketing, with responsibility for the overall marketing strategy and team management.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when deciding whether to apply.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new product launch
- Analyzing campaign performance data to optimize ROI and improve future campaigns
- Collaborating with sales and RevOps teams to develop and implement a lead scoring and nurturing strategy
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and initiatives they might work on in this role. The specific projects and priorities will vary depending on the company's needs and the incumbent's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does Kaleris approach collaboration between marketing, sales, and RevOps teams?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how does this role address them?
- How does Kaleris support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities and expectations. Candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kaleris careers page
- Highlight your experience with B2B demand generation and marketing automation platforms in your resume and cover letter.
- Demonstrate your understanding of the supply chain industry and Kaleris' role within it in your cover letter.
- Prepare for interview questions related to campaign strategy, data analysis, and collaboration with sales and RevOps teams.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
