📌 Core Information
🔹 Job Title: Senior Designer - Digital Marketing
🔹 Company: TheLab
🔹 Location: New York, New York, United States
🔹 Job Type: Hybrid (Tues-Thurs in office)
🔹 Category: Design
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing and art directing for digital marketing and paid social campaigns
- Collaborating with a team of creatives, copywriters, and producers
- Communicating concepts and designs effectively to clients
- Managing multiple projects simultaneously and inspiring team members
ASSUMPTION: This role requires a strong understanding of design principles and a passion for staying up-to-date with the latest trends in digital marketing and social media.
📋 Key Responsibilities
✅ Creating innovative and highly polished concepts and visual executions that fit within a brand look, tone, and feel
✅ Partnering with copywriters, artists, designers, editors, etc. to bring creative ideas to life
✅ Communicating concepts, visual designs, motion designs, and storyboards to clients through detailed visual and verbal presentations
✅ Inspiring a team of creatives, juggling multiple projects simultaneously, and working closely with clients
✅ Managing client feedback and revisions gracefully
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and handling multiple projects at once.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 5+ years of relevant experience, with a focus on paid social media and digital marketing
Required Skills:
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Strong understanding of design principles, typography, and color theory
- Experience with social media platforms and cross-channel advertising
- Ability to manage multiple projects and meet deadlines
- Excellent communication and presentation skills
Preferred Skills:
- Experience with motion design and narrative
- Familiarity with project management tools (e.g., Asana, Trello)
- Knowledge of HTML/CSS and basic web design principles
ASSUMPTION: Candidates with experience in creative testing and performance marketing will have an advantage.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year, commensurate with experience
Benefits:
- Medical (United Healthcare)
- Dental
- 401k match
- Snacks
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (Tues-Thurs in office)
ASSUMPTION: The salary range provided is based on industry standards for senior designers with 5-10 years of experience in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: TheLab is an agency of makers with deep expertise in solving creative, production, and technology challenges. They focus on making better work to help brands work better.
Company Size: TheLab is a mid-sized agency, with a team of around 50-100 employees, according to LinkedIn data.
Founded: TheLab was founded in 2012, and they celebrate their 13th anniversary this year.
Company Description:
- TheLab partners directly with clients to think big, build from scratch, and design for reality.
- They offer a range of services, including branding, design, e-commerce builds, and anything in between.
- TheLab mixes inspiration and hard work to produce results that mean something.
Company Specialties:
- Branding & Design
- E-commerce Builds
- Creative Production
- Technology Solutions
Company Website: thelabnyc.com
ASSUMPTION: TheLab's focus on craftsmanship, thoughtfulness, and flexibility creates an environment where employees can grow and thrive.
📊 Role Analysis
Career Level: This role is a senior-level position, ideal for candidates with 5-10 years of experience in digital marketing and design.
Reporting Structure: The Senior Designer will report directly to the Creative Director and work closely with a team of designers, copywriters, and producers.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site in the Madison Square Park office on Tuesdays, Wednesdays, and Thursdays.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for mentorship and leadership within the design team.
- TheLab's focus on nurturing and growing skills provides ample opportunities for professional development.
- With experience, there may be opportunities to take on more responsibilities or move into a management role.
ASSUMPTION: TheLab's commitment to caring about employees' work and career growth creates an environment where senior designers can thrive and advance.
🌍 Location & Work Environment
Office Type: TheLab's office is located in the Madison Square Park area of New York City, offering a vibrant and creative work environment.
Office Location(s): 110 5th Ave, New York, NY 10011, United States
Geographic Context:
- The office is situated in the heart of Manhattan, providing easy access to public transportation and various amenities.
- New York City offers a diverse cultural scene, with numerous museums, galleries, and events to explore.
- The Madison Square Park area is known for its restaurants, cafes, and green spaces, providing ample opportunities for lunch breaks and after-work activities.
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (Tues-Thurs in office)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Creative test or portfolio review
- In-person or video interview with the Creative Director and/or other team members
- Final decision and offer
Key Assessment Areas:
- Portfolio and creative skills
- Communication and presentation skills
- Problem-solving and project management abilities
- Cultural fit and alignment with TheLab's values
Application Tips:
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
- Prepare a cover letter that explains your interest in TheLab and this position specifically.
- Be ready to discuss your creative process, inspirations, and how you approach client feedback.
- Research TheLab's past work and be prepared to discuss how you can contribute to their ongoing projects.
ATS Keywords: Adobe Creative Suite, Design, Art Direction, Social Media, Digital Marketing, Paid Social, Conceptual Thinking, Client Communication, Team Collaboration, Visual Design, Storyboarding, Photoshop, Illustrator, After Effects
ASSUMPTION: TheLab's hiring process is designed to assess candidates' creative skills, cultural fit, and ability to thrive in a fast-paced environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Cross-channel advertising platforms (e.g., Google Ads, LinkedIn Ads)
ASSUMPTION: The required tools and technologies for this role are industry-standard and should be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: TheLab prides itself on delivering high-quality work that meets their clients' needs.
- Thoughtfulness: They approach each project with care and consideration, ensuring that their work is meaningful and effective.
- Flexibility: TheLab is open to new ideas and adaptable to changing circumstances, allowing them to tackle a wide range of projects.
Work Style:
- Collaborative: TheLab values teamwork and encourages employees to share ideas and learn from one another.
- Scrappy: They are problem solvers who aren't afraid to roll up their sleeves and get the job done.
- Innovative: TheLab embraces unexpected solutions and encourages employees to think outside the box.
Self-Assessment Questions:
- Do you share TheLab's commitment to craftsmanship, thoughtfulness, and flexibility?
- Are you comfortable working in a collaborative, fast-paced environment?
- Do you thrive on solving problems and finding innovative solutions?
ASSUMPTION: Candidates who align with TheLab's values and work style will be more likely to succeed in this role and enjoy their time at the agency.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Handling client feedback and revisions gracefully
- Keeping up with the latest trends and best practices in digital marketing and design
- Adapting to a hybrid work arrangement, balancing in-office collaboration and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other senior designer roles, this position places a stronger emphasis on digital marketing and paid social media experience.
- While many design roles require a strong understanding of design principles, this role also emphasizes conceptual thinking and client communication skills.
- Career paths for senior designers at TheLab may include moving into management roles or specializing in specific areas, such as branding or e-commerce.
ASSUMPTION: Candidates should research similar roles at other agencies to better understand the unique aspects of this position at TheLab.
📝 Sample Projects
- Developing a comprehensive social media campaign for a new product launch, including visuals, copy, and a content calendar
- Creating a series of animated explainer videos to showcase a company's unique value proposition
- Designing a cohesive brand identity, including logo, color palette, and typography, for a startup in the tech industry
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role, but the specific projects will vary based on client needs and TheLab's ongoing work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does TheLab support the professional development and growth of its employees?
- What is the typical timeline for client projects, and how are deadlines managed?
- How does TheLab approach client feedback and revisions, and what resources are available to support designers in this process?
- What are the most rewarding aspects of working at TheLab, according to current employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a cover letter that explains your interest in TheLab and this position specifically
- Be ready to discuss your creative process, inspirations, and how you approach client feedback during the interview
- Follow up with TheLab one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
