Senior Designer, Paid Social

📌 Core Information

🔹 Job Title: Senior Designer, Paid Social

🔹 Company: Grow Therapy

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Design, Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and designing high-performing creative for paid social channels
• Collaborating with copywriters and growth marketers to bring holistic campaigns to life
• Driving visual consistency and originality across all paid assets while pushing brand boundaries
• Staying plugged into cultural, social, and design trends to bring fresh ideas to the table
• Working with agencies and freelancers to scale creative production when needed

ASSUMPTION: This role requires a strong balance of creative ideation and hands-on design, with a focus on performance and storytelling. The ideal candidate will have experience in brand or marketing design, ideally with a focus on paid social.

📋 Key Responsibilities

✅ Concept and design high-performing creative for Meta, TikTok, and emerging paid social platforms

✅ Collaborate closely with copywriters and growth marketers to bring holistic campaigns to life

✅ Own projects end-to-end from initial ideation through testing, iteration, and final execution

✅ Lead and evolve design systems, templates, and visual guidelines for paid content

✅ Partner with performance marketers to interpret data and apply insights to creative iterations

✅ Stay plugged into cultural, social, and design trends—bringing fresh ideas to the table regularly

✅ Work with agencies and freelancers to scale creative production when needed

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)

Experience: 5+ years of experience in brand or marketing design, ideally with a focus on paid social

Required Skills:

• Proficient in Figma, Adobe Creative Suite, After Effects, and comfort with AI creative tools
• Experience with basic animation/motion graphics and editing for social (especially vertical video)
• Deep knowledge of social media design best practices and metrics
• Excellent communication skills, including the ability to present work and advocate for ideas
• High bar for visual craft—strong typography, layout, and attention to detail

Preferred Skills:

• Passion for or experience in content creation (on or off camera)
• Comfort ideating for organic content as well as paid
• Interest in wellness, therapy, or mental health

ASSUMPTION: While a degree in design is preferred, relevant experience and a strong portfolio demonstrating performance-minded design are equally important.

💰 Compensation & Benefits

Salary Range: $142,000 - $159,000 USD

Benefits:

• The chance to drive impact within the mental healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Flexible working hours and flexible time off
• Company-wide winter break and mental health mornings
• Wellness stipend and in-office meals and snacks
• Continuous learning opportunities and competitive salary

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior designer role in the New York City area. Benefits are comprehensive and focus on employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 201-500 employees

Founded: 2020

Company Description:

• Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice and patients accessing high-quality care.
• Powered by technology, Grow Therapy is a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
• The company has raised over $178mm in funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

Company Specialties:

• Therapy
• Private practice
• EHR
• Healthtech
• Insurance
• Credentialing
• Mental Health
• Software
• Social Impact
• Technology
• Healthcare
• Telehealth
• Wellness
• and Psychology

Company Website: growtherapy.com

ASSUMPTION: Grow Therapy is a rapidly scaling startup focused on improving access to mental healthcare through technology and a three-sided marketplace.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Creative Director and works closely with the Growth Marketing team.

Work Arrangement: Hybrid (2-3 days per week in the New York office)

Growth Opportunities:

• Potential to grow into a leadership role as the team and company expand
• Opportunities to work on a wide range of projects and campaigns
• Chance to make a significant impact on the company's visual identity and brand

ASSUMPTION: This role offers significant growth potential as the company continues to scale and expand its marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (New York, NY)

Office Location(s): New York, NY

Geographic Context:

• New York City is a vibrant and diverse metropolis with a rich cultural scene
• The office is located in a convenient and accessible area of the city
• The city offers a wide range of housing options and neighborhoods to suit different preferences and budgets

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, with the option to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video screen with the hiring manager
• Design challenge or case study presentation

• Final interview with the Senior Creative Director and/or other team members

Key Assessment Areas:

• Portfolio quality and relevance to the role
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and creative thinking skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a strong design challenge or case study that demonstrates your ability to create high-performing paid social content
• Be ready to discuss your design process and how you approach creative briefs
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Paid social design, brand design, marketing design, Figma, Adobe Creative Suite, After Effects, animation, motion graphics, social media design, communication skills, visual craft, collaboration, curiosity, proactivity

ASSUMPTION: The interview process will focus on assessing the candidate's design skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite
• After Effects
• AI creative tools (e.g., Runway ML, DeepArt)

ASSUMPTION: The ideal candidate will be proficient in the listed tools and comfortable learning new AI-driven creative tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality therapy that’s covered by insurance
• Empowering therapists to serve the communities they care about most
• Bridging the gap between therapists and people seeking mental health care
• Promoting holistic wellness for all team members

Work Style:

• Collaborative and team-first mindset
• Proactive and curious
• Mission-driven and entrepreneurial
• Focused on well-being and work-life balance

Self-Assessment Questions:

• Do you have a strong portfolio demonstrating performance-minded design with personality and clarity?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on results?
• Do you align with Grow Therapy's mission and values, and are you excited about the opportunity to make a significant impact on the company's visual identity and brand?

ASSUMPTION: Grow Therapy values a strong cultural fit and looks for candidates who are passionate about their mission and excited about the opportunity to grow with the company.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• Grow Therapy is a rapidly scaling startup, which can sometimes be unpredictable and fast-paced
• The role may require occasional travel for team meetings or industry events
• The cost of living in New York City is relatively high compared to other US cities

ASSUMPTION: While there may be challenges associated with the role, Grow Therapy offers a unique opportunity to work on high-impact projects and make a significant contribution to the company's success.

📈 Similar Roles Comparison

• This role is unique in its focus on paid social design for a mental health care company
• Compared to other senior designer roles, this position offers a high degree of collaboration and impact on the company's visual identity and brand
• Career path opportunities may include growing into a leadership role as the team and company expand

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on driving results through high-performing paid social content.

📝 Sample Projects

• Conceptualizing and designing a successful TikTok campaign to raise brand awareness and drive user acquisition
• Creating a series of eye-catching and engaging Meta ads to promote Grow Therapy's services and generate leads
• Developing a comprehensive design system and style guide for paid social content, ensuring visual consistency and originality across all assets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing and design organization?
• What are the most significant challenges facing the company in the coming months, and how can this role help address them?
• How does Grow Therapy support the well-being and growth of its employees, both personally and professionally?
• What opportunities are there for growth and advancement within the company, and how does Grow Therapy support its employees in achieving their long-term career goals?
• What is the work environment like, and how does the company foster collaboration and communication among its teams?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a strong design challenge or case study that demonstrates your ability to create high-performing paid social content
• Be ready to discuss your design process and how you approach creative briefs
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.