Senior Designer (Web & Brand Focus)

📌 Core Information

🔹 Job Title: Senior Designer (Web & Brand Focus)

🔹 Company: The Global Talent Co.

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: Full-time

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and executing web design projects with a focus on responsive layouts and user experiences.
• Collaborating with cross-functional teams including marketing, development, and content.
• Driving creative strategy to elevate the company's web presence.
• Ensuring brand consistency across digital touchpoints and leading visual innovation.

ASSUMPTION: This role involves strategic leadership in design, requiring candidates to be at the forefront of digital storytelling and innovation, given the high-impact nature outlined in the description.

📋 Key Responsibilities

✅ Lead and execute web design projects with a focus on responsive layouts, landing pages, and user experiences.

✅ Collaborate cross-functionally to deliver visual storytelling across digital platforms.

✅ Contribute to ongoing brand refresh efforts for consistency in digital and print.

✅ Develop and maintain design systems and libraries using Figma.

✅ Create high-quality graphics and digital campaign materials.

✅ Support motion graphics and video edits when necessary.

✅ Apply UX principles and accessibility standards to all designs.

✅ Stay updated on design trends and best practices.

ASSUMPTION: The emphasis on collaboration implies a strong team environment, suggesting the need for excellent communication and teamwork skills.

🎯 Required Qualifications

Education: A degree in Graphic Design, Web Design, or a related field is preferred.

Experience: Minimum of 8 years in professional design, focusing on web and branding.

Required Skills:

• Proficiency in UX/UI principles and responsive design.
• Experience with design tools like Figma and Adobe Creative Suite.
• Strong time management and communication skills.

Preferred Skills:

• Experience collaborating with developers and understanding of HTML/CSS.
• A keen eye for typography, layout, and visual hierarchy.

ASSUMPTION: The role's requirements suggest a comprehensive understanding of both design and technical integration, highlighting the need for a blend of creative and technical skills.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation is offered.

Benefits:

• Opportunities for career growth.
• Access to a global community of marketing professionals.
• Stable employment with leading technology companies.

Working Hours: 40 hours per week, aligned to Eastern Time business hours.

ASSUMPTION: Benefits emphasize professional development, indicating a supportive environment for career progression.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: Not specified

Company Description:

• Helps tech companies in the US and EU with marketing strategies.
• Focuses on demand generation, content, paid media, and brand storytelling.
• Connected with a community of 25,000+ global marketers.

Company Specialties:

• Global marketing talent.
• Innovative tech brand partnerships.
• High-impact marketing strategy execution.

Company Website: www.GlobalTalent.co

ASSUMPTION: The company’s specialization in global talent suggests strong international collaboration and diverse project experiences.

📊 Role Analysis

Career Level: Senior-level, high-impact leadership role.

Reporting Structure: Likely reporting to marketing or executive leadership due to strategic responsibilities.

Work Arrangement: Fully remote with collaboration across different time zones.

Growth Opportunities:

• Leadership in design strategy and brand evolution.
• Exposure to innovative technology projects.
• Potential to influence global brand perception.

ASSUMPTION: The role is strategically significant, offering avenues for professional growth and leadership in a global context.

🌍 Location & Work Environment

Office Type: Not applicable as the role is fully remote.

Office Location(s): Virtual; based in Bogotá for any local meetups or company events.

Geographic Context:

• Opportunity to work within Latin America while connecting globally.
• Remote work flexibility may support work-life balance.
• Access to a diverse and international team environment.

Work Schedule: Aligned to Eastern Time; flexibility may be required for collaboration across time zones.

ASSUMPTION: The remote nature highlights the company’s commitment to work flexibility and adapting to global market needs.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• Online interview to assess technical and cultural fit.
• Design task or portfolio review.

Key Assessment Areas:

• Design skills and portfolio quality.
• Understanding of UX/UI principles.
• Cultural fit within a global team.

Application Tips:

• Highlight proven track record in web and branding projects.
• Showcase design systems experience in your portfolio.
• Emphasize experience working remotely and collaborating internationally.

ATS Keywords: Web Design, Brand Evolution, Digital Storytelling, UX Principles, Figma, Adobe Creative Suite

ASSUMPTION: A structured and competitive application process is likely to attract high-quality candidates eager to contribute to innovative design projects.

🛠️ Tools & Technologies

• Figma: Essential for prototyping and design systems.
• Adobe Creative Suite: Photoshop, Illustrator, After Effects for design work.
• HTML/CSS: For collaboration with developers and understanding web fundamentals.

ASSUMPTION: Utilization of industry-standard tools implies a professional and highly skilled work environment.

👔 Cultural Fit Considerations

Company Values:

• Inclusive access to opportunities regardless of origin.
• Promotion of innovative technology solutions.
• Commitment to connecting global talent with leading companies.

Work Style:

• Flexible and adaptive to a remote environment.
• Emphasizes collaboration across diverse teams.
• Driven by innovative and strategic thinking.

Self-Assessment Questions:

• How do you ensure consistency in brand identity across multiple digital platforms?
• Describe a time when you innovated a design solution that was impactful.
• How do you manage communication and collaboration in a remote setting?

ASSUMPTION: Emphasis on diversity and global collaboration suggests a dynamic and open-minded company culture.

⚠️ Potential Challenges

• Managing project deadlines across different time zones.
• Adapting design strategies to different cultural contexts.
• Maintaining high standards of design quality remotely.
• Navigating communication in a virtual environment.

ASSUMPTION: Challenge mitigation likely includes flexible communication practices and proactive collaboration tools.

📈 Similar Roles Comparison

• Similar roles may focus more on specific design tools than strategy.
• Other companies might offer limited remote flexibility.
• Compensation benefits might differ, impacting job appeal.

ASSUMPTION: A competitive edge lies in the role’s strategic impact and remote work capability.

📝 Sample Projects

• Redesign of corporate website with responsive frameworks.
• Brand refresh initiative across digital and print media.
• Development of scalable design systems for a global audience.

ASSUMPTION: Projects likely collaborate with global teams to ensure brand consistency and innovation.

❓ Key Questions to Ask During Interview

• What are the main goals for the design team in the upcoming year?
• Can you describe a successful cross-departmental project collaboration?
• How is success measured for creative projects in the company?
• What opportunities exist for professional development within the design team?
• What tools or processes are in place to support remote team collaboration?

ASSUMPTION: Asking pointed questions can clarify expectations and highlight the company's support mechanisms for remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website at this link
• Prepare a portfolio that aligns with the role’s focus areas.
• Highlight remote work experience in your resume.
• Use the cover letter to express interest in brand evolution and digital storytelling.
• Ensure your application is formatted for Applicant Tracking Systems (ATS) by incorporating relevant keywords.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.