Senior Designer (Web & Brand Focus)

📌 Core Information

🔹 Job Title: Senior Designer (Web & Brand Focus)

🔹 Company: The Global Talent Co.

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: Full Time, Remote

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving web design projects that emphasize responsive design and intuitive user experiences
• Collaborating with marketing, development, and content teams for effective visual storytelling
• Contributing to brand refresh initiatives, ensuring consistency across digital and print media
• Building and maintaining scalable design systems and component libraries in Figma

ASSUMPTION: This role is pivotal to the company's brand and digital strategy, indicating a significant level of autonomy and influence within the creative team.

📋 Key Responsibilities

✅ Lead and execute web design projects with a focus on responsive layouts, landing pages, and intuitive user experiences.

✅ Collaborate cross-functionally to deliver compelling visual storytelling across the website and marketing campaigns.

✅ Contribute to ongoing brand refresh efforts, ensuring consistency across digital and print assets.

✅ Develop and maintain scalable design systems and component libraries using Figma.

✅ Create high-quality graphics, illustrations, icons, and banners for web and digital campaigns.

✅ Occasionally support the production of motion graphics, video edits, and social media content.

✅ Apply UX principles and accessibility standards to all digital design work.

✅ Stay updated on design trends, tools, and best practices to continuously improve output.

ASSUMPTION: The role demands a mix of leadership in design projects and hands-on creation of design elements, suggesting candidates need both strategic vision and technical execution skills.

🎯 Required Qualifications

Education: Degree in Graphic Design, Web Design, or related field (preferred)

Experience: At least 8 years of professional design experience with a focus on web and branding

Required Skills:

• Strong understanding of UX/UI principles, responsive design, and web accessibility
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
• Excellent time management and communication skills

Preferred Skills:

• Experience collaborating with developers and understanding of HTML/CSS fundamentals
• Keen eye for typography, layout, and visual hierarchy

ASSUMPTION: While a degree is preferred, equivalent practical experience and a robust portfolio may compensate for formal education in candidate evaluations.

💰 Compensation & Benefits

Salary Range: Not specified; competitive compensation expected based on industry standards.

Benefits:

• Stable employment with leading innovative tech companies
• Career growth opportunities within a global talent network
• Access to a vibrant community of 25,000+ marketing professionals

Working Hours: 40 hours per week, aligned with ET business hours.

ASSUMPTION: Competitive remuneration is likely provided, considering the global market standard for senior designer roles.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, focusing on global marketing strategies

Company Size: 51-200 employees, providing personal interaction and opportunities for impact

Founded: Not specified

Company Description:

• Assists US and EU tech companies in accelerating growth with high-impact marketing strategies
• Executes demand generation, content, paid media, and brand storytelling campaigns
• Offers career growth and competitive compensation

Company Specialties:

• Demand Generation
• Content Marketing
• Brand Storytelling

Company Website: www.GlobalTalent.co

ASSUMPTION: The company focuses on delivering marketing solutions across major growth areas, providing employees with exposure to diverse and strategic projects.

📊 Role Analysis

Career Level: Senior, with potential leadership responsibilities

Reporting Structure: Likely reports to a creative or marketing director

Work Arrangement: Fully Remote, offering flexibility and a dynamic work environment

Growth Opportunities:

• Lead significant projects impacting brand and digital presence
• Opportunities for cross-functional collaboration
• Engagement with a global community of professionals

ASSUMPTION: The role affords opportunities for career advancement in creative leadership given its strategic importance and cross-functional nature.

🌍 Location & Work Environment

Office Type: Virtual workspace with home office requirements

Office Location(s): Not applicable due to remote setup

Geographic Context:

• Remote work provides a flexible work-life balance
• Potential for cultural exposure and networking with international colleagues
• Work aligns with Eastern Time (ET) for global coordination

Work Schedule: Typical 40-hour week with scheduling flexibility as appropriate for time zone coordination.

ASSUMPTION: The role is designed to accommodate a globally distributed team, promoting high efficiency and broad collaboration across time zones.

💼 Interview & Application Insights

Typical Process:

• Submission of application and portfolio review
• Initial screening interview with HR
• Technical and design evaluations

Key Assessment Areas:

• Portfolio quality and relevance
• Technical proficiency in design tools
• Ability to collaboratively solve complex design challenges

Application Tips:

• Highlight experience with cross-functional teams
• Demonstrate familiarity with modern design tools and methodologies
• Showcase your ability to lead and innovate in design projects

ATS Keywords: Web Design, Brand Evolution, Digital Storytelling, Responsive Layouts, Design Systems, Figma

ASSUMPTION: The application process will measure both technical skills and cultural fit, emphasizing collaboration and design innovation.

🛠️ Tools & Technologies

• Figma for design systems and prototypes
• Adobe Creative Suite for multimedia design tasks
• Basic HTML/CSS for web compatibility discussions

ASSUMPTION: Familiarity with these tools is essential for effectively executing design projects and collaborating with technical teams.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Equal access to opportunities

Work Style:

• Autonomous and proactive work ethic
• Strong team collaboration
• Adaptability in a fast-paced environment

Self-Assessment Questions:

• Are you comfortable leading projects with high-impact deliverables?
• How do you ensure consistency in design across multiple platforms?
• What strategies do you use to stay updated on design trends?

ASSUMPTION: Candidates should be adaptable and culturally agile, thriving in a diverse and fast-paced environment with a commitment to growth.

⚠️ Potential Challenges

• Navigating project deadlines across different time zones
• Ensuring design consistency with a globally distributed team
• Balancing innovative design with practical constraints
• Continual adaptation to the fast-evolving digital landscape

ASSUMPTION: Candidates should be prepared for challenges related to remote coordination and the fast pace typical of global marketing sectors.

📈 Similar Roles Comparison

• Projects may be larger in scale than typical design roles due to the global focus
• Greater emphasis on collaboration and strategy than in standard design positions
• Potential for significant creative leadership influence

ASSUMPTION: Compared to similar roles, this position likely offers more strategic input and leadership opportunities within brand and digital design.

📝 Sample Projects

• Leadership in a company-wide rebranding initiative
• Design and launch of a major international marketing campaign
• Development of a comprehensive design system for multinational use

ASSUMPTION: Sample projects would demonstrate leadership in major design initiatives and success in collaborative, global marketing efforts.

❓ Key Questions to Ask During Interview

• What are the key metrics used to evaluate success in this role?
• How does The Global Talent Co. support ongoing professional development?
• Can you describe a recent project where the design team made a significant impact?
• What challenges do you foresee for the design team in the upcoming year?
• How do you integrate feedback from multiple departments into a cohesive design strategy?

ASSUMPTION: Asking about metrics, professional development, and cross-department collaboration will be important to understand the company's expectations and support systems.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a detailed portfolio highlighting relevant design work
• Prepare to discuss key projects and your role in them during interviews
• Demonstrate familiarity with the mentioned design tools and methodologies
• Ensure your resume includes relevant ATS keywords for technology and design

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.