📌 Core Information
🔹 Job Title: Senior Digital Marketing Analyst
🔹 Company: Marsh McLennan
🔹 Location: Mexico City - Paseo, Mexico
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing incoming content from stakeholders and ensuring adherence to web best practices and brand voice.
- Analyzing web metrics and conducting A/B testing to optimize user experience and content.
- Collaborating with cross-functional teams to enhance website capabilities and content.
- Improving website performance through problem-solving and quality assurance.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Manage incoming content from stakeholders, ensuring adherence to web best practices, brand tone, and voice.
✅ Create meaningful and relevant web pages into our CMS to engage users and interact with Marsh McLennan through the websites.
✅ Review new and existing web pages for SEO optimization opportunities using platforms like Semrush and Google Search Console (on-page SEO).
✅ Analyze and visualize web/mobile/app metrics, including reporting KPIs and providing insights to stakeholders.
✅ Conduct A/B testing of webpages in platforms like Adobe Target to determine which version performs better.
✅ Continually build, support QA, and test using control practices for web content to optimize the website and enhance the overall user experience.
✅ Find, diagnose, and fix website problems using different platforms, including broken links, typographical errors, and formatting inconsistencies.
✅ Engage with internal/external cross-functional teams on website needs/projects, including wireframe designs, site and App capabilities, and content.
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or IT
Experience: 2-3 years of relevant business experience in Digital Marketing.
Required Skills:
- Experience with CMS (Content Management System)
- Knowledge of UX design
- Demonstrated proficiency with digital tools and resources, including Google product suite (Analytics, AdWords, Webmaster Tools, and Tag Manager) and SEO platforms (Siteimprove and Semrush).
- Proficiency in Advanced English.
Preferred Skills:
- Experience with Adobe Target and Adobe Analytics
- Familiarity with A/B testing best practices
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of optimizing web content and user experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Mexico City typically falls between MXN 80,000 - 120,000 per month, based on experience and qualifications. This estimate is based on market research and may vary depending on the candidate's specific skills and experience.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement (3 days on-site).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience. Benefits are subject to change and may vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Marsh McLennan operates in the insurance industry, providing risk management, insurance broking, and consulting services to clients worldwide.
Company Size: Marsh McLennan is a large, global organization with over 85,000 colleagues across four businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman.
Founded: Marsh McLennan was founded in 1871 and has since grown into a global leader in risk, strategy, and people.
Company Description:
- Marsh McLennan helps clients and colleagues grow and thrive by protecting and promoting Possibility.
- The company seeks better ways to manage risk and define more effective paths to the right outcome.
- Marsh McLennan goes beyond risk to rewards for its clients, company, colleagues, and the communities it serves.
Company Specialties:
- Insurance Broking
- Risk Consulting
- International Insurance Placement
- Claims Management
- Captives
- Benchmarking
- Risk Management
- Cyber
Company Website: http://www.marsh.com
ASSUMPTION: Working for a large, global organization like Marsh McLennan offers opportunities for professional growth and exposure to diverse industries and clients.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Senior Digital Marketing Analyst will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including marketing, technology, design, and external agencies.
Work Arrangement: This is a hybrid role, requiring at least three days of on-site work per week in the Mexico City office.
Growth Opportunities:
- Advancement to a management or leadership role within the Digital Marketing team.
- Expansion into other areas of marketing or related fields, such as data analysis or project management.
- Opportunities to work on international projects and gain exposure to diverse markets and clients.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: The Mexico City office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): Mexico City - Paseo, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy.
- The Paseo de la Reforma neighborhood is a central business district with easy access to public transportation, shopping, and dining options.
- The office is located in a modern, high-rise building with on-site amenities and nearby green spaces.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement (3 days on-site).
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Digital Marketing team
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in digital marketing and web analytics
- Problem-solving and analytical skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Marsh McLennan's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your proficiency with digital tools and platforms, providing specific examples of your experience.
- Showcase your ability to manage multiple projects and stakeholders, prioritizing tasks and meeting deadlines.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
ATS Keywords: Digital Marketing, Content Management, SEO, A/B Testing, Web Analytics, User Experience, Stakeholder Engagement, Marketing Strategy, Data-Driven Decision Making, Hybrid Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the Digital Marketing team and Marsh McLennan as a whole.
🛠️ Tools & Technologies
- Content Management System (CMS)
- Google Analytics, AdWords, Webmaster Tools, and Tag Manager
- SEO platforms (Siteimprove and Semrush)
- Adobe Target and Adobe Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: We put our clients first, understanding their unique needs and providing tailored solutions.
- Collaborative: We work together, sharing knowledge and expertise to drive innovation and success.
- Inclusive: We foster an inclusive environment where everyone feels valued and respected.
Work Style:
- Data-driven: We make informed decisions based on data and analytics.
- Adaptable: We embrace change and continuously improve our processes and practices.
- Proactive: We take initiative and anticipate the needs of our clients and colleagues.
Self-Assessment Questions:
- Do you have a proven track record of optimizing web content and user experience based on data and analytics?
- Are you comfortable working in a collaborative, team-based environment and managing multiple stakeholders?
- Do you thrive in a dynamic, fast-paced work environment and embrace change and continuous learning?
ASSUMPTION: Candidates who align with Marsh McLennan's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities and deadlines.
- Keeping up with the latest digital marketing trends and tools, as the field is constantly evolving.
- Balancing creative and analytical tasks, requiring strong attention to detail and problem-solving skills.
- Adapting to a hybrid work environment, with a mix of on-site and remote work.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to problem-solving, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Web Analyst position, with a focus on content management, SEO, and A/B testing.
- However, this role requires a higher level of experience and strategic thinking, as well as the ability to manage multiple projects and stakeholders.
- Career progression in this role could lead to a Digital Marketing Manager or similar leadership position within the marketing department.
ASSUMPTION: Candidates with experience in similar roles or related fields, such as digital marketing, web analytics, or project management, will be well-suited for this position.
📝 Sample Projects
- Conducting a comprehensive website audit and implementing SEO best practices to improve organic traffic by 20%.
- Designing and executing A/B tests to optimize user experience and conversion rates, resulting in a 15% increase in online sales.
- Collaborating with cross-functional teams to develop and launch a new website, exceeding client expectations and achieving a 95% satisfaction rating.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Digital Marketing Analyst role, highlighting the importance of data-driven decision making, stakeholder management, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Marketing department?
- How does this role fit into the overall marketing strategy for Marsh McLennan, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the company?
- How does Marsh McLennan support work-life balance for its employees, particularly in a hybrid work environment?
- What are the key challenges facing the company and the Digital Marketing team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and the opportunity for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your proficiency with digital tools and platforms.
- Prepare for the interview process by researching Marsh McLennan, the Digital Marketing team, and the role's responsibilities and requirements.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
- Follow up with the hiring manager within one week of the interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
