๐ Core Information
๐น Job Title: Senior Digital Marketing Analyst
๐น Company: Micron Technology
๐น Location: Meridian, Idaho, United States
๐น Job Type: Full-Time
๐น Category: Marketing
๐น Date Posted: June 29, 2025
๐น Experience Level: 5-10 years
๐น Remote Status: Hybrid (partially remote)
๐ Job Overview
Key aspects of this role include:
- Analyzing campaign performance and providing insights to stakeholders
- Developing and maintaining ROI models by merging data from various sources
- Implementing and maintaining attribution models
- Tracking customer journey on the website using Adobe Analytics
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis tools to succeed.
๐ Key Responsibilities
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Perform campaign analysis to track KPIs and support company goals
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Lead continued development of marketing channel attribution analysis and run weekly reports
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Create and maintain ROI model by merging data coming in from different sources
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Implement and maintain newly developed attribution model acquired
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Analyze campaign performance and provide insights by creating visualizations for channel managers and stakeholders
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Track customer journey on website using Adobe Analytics
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Monitor website traffic and customer reviews to gauge responses and recommend site enhancements
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Manage and create data structures coming in from 3rd party vendors
ASSUMPTION: This role involves a significant amount of data analysis and reporting, requiring strong analytical and communication skills.
๐ฏ Required Qualifications
Education: Master's degree in Information Systems, Digital Marketing, Data Analytics, or a related field
Experience: 5-10 years of experience in digital marketing, data analysis, or a related field
Required Skills:
- Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis
- SQL, Python, and machine learning for data extraction, analysis, and trend identification
- Digital analytics tools including Adobe Analytics, Google Analytics, and IBM
- Cloud platforms like AWS and GCP, including creation of EC2, VPC, and S3
- Ability to build, understand, and own attribution models
- Experience taking complex data sets and presenting them effectively to executive leadership
Preferred Skills:
- Experience with e-commerce website optimization
- Familiarity with marketing automation tools
ASSUMPTION: Proficiency in the listed tools and skills is essential for success in this role. Candidates should have a strong foundation in data analysis and digital marketing.
๐ฐ Compensation & Benefits
Salary Range: $110,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Analyst with 5-10 years of experience in the United States)
Benefits:
- Medical, dental, and vision plans
- Paid family leave
- Paid time-off and paid holidays
Working Hours: Full-time, with flexible hours and the option to telecommute part-time
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
๐ Applicant Insights
๐ Company Context
Industry: Micron Technology is a world leader in innovating memory and storage solutions, transforming how the world uses information to enrich life for all.
Company Size: Micron has 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: In 1978, Micron has a rich history of innovation and industry leadership.
Company Description:
- Micron is dedicated to transforming information into intelligence, inspiring the world to learn, communicate, and advance faster than ever.
- The company delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through its Micronยฎ and Crucialยฎ brands.
- Micron's innovations fuel the data economy, enabling advances in artificial intelligence (AI) and compute-intensive applications.
Company Specialties:
- Semiconductor manufacturing
- DRAM, NOR Flash, NAND Flash, SSD, and Hybrid Memory Cube
- Multichip Packages and Memory Solutions
Company Website: micron.com
ASSUMPTION: Micron's focus on innovation and industry leadership creates an environment that values continuous learning and improvement.
๐ Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and mentorship.
Reporting Structure: The Senior Digital Marketing Analyst will report directly to the Marketing Manager and may oversee junior analysts or marketing coordinators.
Work Arrangement: This role is hybrid, with the option to telecommute part-time. Employees can expect to work on-site for a portion of the week.
Growth Opportunities:
- Potential to advance to a management or director-level role within the marketing department
- Opportunities to expand skills in data analysis, digital marketing, or related fields
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: Micron's focus on employee development and growth creates opportunities for professionals to advance their careers within the organization.
๐ Location & Work Environment
Office Type: Micron's headquarters in Boise, Idaho, features a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): 8000 S Federal Way, Boise, Idaho 83706, US
Geographic Context:
- Boise, Idaho, offers a high quality of life, with a low cost of living, short commute times, and abundant outdoor recreation opportunities.
- The city is home to a thriving tech industry, with numerous startups and established companies.
- Boise is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
Work Schedule: Full-time, with flexible hours and the option to telecommute part-time
ASSUMPTION: Micron's Boise headquarters provides a dynamic and engaging work environment that fosters collaboration and innovation.
๐ผ Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Data analysis and visualization skills
- Campaign analysis and reporting expertise
- Attribution modeling and customer journey mapping
- Communication and presentation skills
Application Tips:
- Highlight relevant experience with data analysis, digital marketing, and campaign management
- Include examples of data visualizations, reports, or presentations that demonstrate your skills
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Campaign analysis, marketing channel attribution, ROI modeling, data visualization, Adobe Analytics, customer journey analysis, data structures management, SQL, Python, machine learning, Tableau, Power BI, digital analytics, cloud platforms, data presentation
ASSUMPTION: Micron's application process is designed to assess candidates' technical skills and cultural fit, with a focus on data analysis and digital marketing expertise.
๐ ๏ธ Tools & Technologies
- Tableau, Power BI, and Microsoft Excel
- SQL, Python, and machine learning
- Adobe Analytics, Google Analytics, and IBM
- Cloud platforms like AWS and GCP
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. Candidates should have a strong foundation in data analysis and digital marketing.
๐ Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Data-driven decision-making
- Continuous learning and improvement
- Cross-functional collaboration
- Results-oriented approach
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a proven track record of success in digital marketing or a related field, with a focus on campaign analysis and reporting?
ASSUMPTION: Micron values employees who are innovative, customer-focused, and committed to continuous learning and improvement. Candidates should be comfortable working in a dynamic, collaborative environment and have a strong foundation in data analysis and digital marketing.
โ ๏ธ Potential Challenges
- Managing large volumes of data and ensuring integrity in the transition between raw files and a database
- Keeping up with the latest trends and best practices in digital marketing and data analysis
- Balancing the need for detailed analysis with the need for timely, actionable insights
- Working with stakeholders to align on priorities and ensure that analysis meets their needs
ASSUMPTION: These challenges require strong analytical, communication, and project management skills, as well as a deep understanding of digital marketing and data analysis.
๐ Similar Roles Comparison
- Compared to other senior digital marketing analyst roles, this position places a greater emphasis on attribution modeling and customer journey analysis
- Micron's focus on innovation and industry leadership creates opportunities for professionals to work on cutting-edge projects and drive business growth
- This role offers a clear path for career advancement within the marketing department and the broader organization
ASSUMPTION: Candidates should consider their fit for this specific role and company, as well as the opportunities for growth and development that it offers.
๐ Sample Projects
- Developing and implementing a new attribution model to improve campaign performance and ROI
- Analyzing customer journey data to identify opportunities for website optimization and improve conversion rates
- Creating a comprehensive dashboard to track KPIs and support data-driven decision-making
ASSUMPTION: These sample projects demonstrate the types of initiatives that a Senior Digital Marketing Analyst at Micron might undertake to drive business growth and innovation.
โ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader organizational strategy, and what are the key priorities for the first 90 days?
- What is the company culture like, and how does it support employee growth and development?
- What opportunities are there for career advancement within the marketing department and the broader organization?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, and provide valuable insights into the work environment and culture.
๐ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with data analysis, digital marketing, and campaign management
- Prepare examples of data visualizations, reports, or presentations that demonstrate your skills
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
