📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Federato
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive digital marketing strategy across paid, organic, and owned channels to drive awareness, engagement, and lead generation.
- Overseeing performance tracking and optimization of campaigns to ensure alignment with business goals.
- Leading paid advertising strategy across SEM, paid social, display, and retargeting.
- Managing email and lifecycle marketing programs to engage and nurture leads through the funnel.
- Collaborating with content and web teams to improve site visibility and drive qualified organic traffic.
- Cross-functional alignment with ABM, SDR, and sales to plan and execute digital ABM campaigns.
ASSUMPTION: This role requires a strategic and results-driven individual with a strong background in digital marketing and a proven track record of driving measurable results across the funnel.
📋 Key Responsibilities
✅ Develop and execute a comprehensive digital marketing strategy across paid, organic, and owned channels to drive awareness, engagement, and lead generation.
✅ Track and optimize campaign performance based on key metrics such as conversion rate, CPC, CPL, CTR, ROAS, and pipeline contribution.
✅ Lead the paid advertising strategy across SEM, paid social, display, and retargeting, managing agency and contractor relationships to ensure execution is aligned with goals.
✅ Oversee email and lifecycle marketing programs to engage and nurture leads through the funnel with timely, relevant outreach.
✅ Partner with content and web teams to improve site visibility, drive qualified organic traffic, and support conversion across key pages.
✅ Collaborate with SDRs and sales to plan and execute digital ABM campaigns, identifying target accounts, aligning on messaging, and activating multi-channel strategies to move accounts through the funnel.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a data-driven mindset to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in digital marketing, demand generation, or related fields; B2B SaaS and startup experience preferred
Required Skills:
- Proven track record of planning and executing high-performing digital campaigns that drive measurable results across the funnel.
- Broad understanding of digital marketing fundamentals, with deep expertise in at least two of the following: paid media, email/lifecycle marketing, SEO, ABM, CRO, marketing analytics, or marketing automation.
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce), as well as analytics tools (e.g., Google Analytics).
- Experience managing vendors, budgets, and cross-functional teams to drive results.
- Strong analytical skills and a data-driven mindset; comfortable building forecasts, tracking KPIs, and reporting to leadership.
Preferred Skills:
- Experience with AI/ML-driven platforms and understanding of insurance industry trends.
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce), as well as analytics tools (e.g., Google Analytics).
ASSUMPTION: Candidates with experience in B2B SaaS and startups, as well as a strong understanding of the insurance industry, will be at an advantage.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (Based on experience level and industry standards for Senior Digital Marketing Manager roles in remote positions)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Digital Marketing Manager roles in remote positions. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurtech - Federato is a category-defining startup focused on optimizing insurance underwriting decisions using AI/ML-driven technology.
Company Size: Small (less than 50 employees) - Federato is a startup with a lean and agile work environment, offering ample opportunities for growth and impact.
Founded: 2022 - Federato was founded in 2022 with a mission to defend the right to efficient, equitable insurance for all.
Company Description:
- Federato enables insurers to provide affordable coverage to people and organizations facing today's challenges, such as the climate crisis and cyber-attacks.
- The company's AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize their portfolio of risks.
- Federato's 'RiskOps' solution drives better underwriting decisions by operationalizing underutilized data investments and surfacing real-time risk and portfolio insights.
Company Specialties:
- AI/ML-driven insurance underwriting optimization
- Risk management and portfolio insights
- Insurtech and digital transformation
Company Website: https://www.federato.ai/
ASSUMPTION: Federato is a fast-growing startup with a strong focus on innovation and technology. Candidates who thrive in dynamic, agile environments will excel in this role.
📊 Role Analysis
Career Level: Senior - This role is a senior-level position with significant strategic and leadership responsibilities.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the digital marketing team and cross-functional collaborations.
Work Arrangement: Remote OK - This role offers remote work options, with the expectation of occasional in-person meetings and team-building events.
Growth Opportunities:
- As a senior-level role, this position offers ample opportunities for career growth and development within the company.
- With Federato's rapid growth, there will be opportunities to take on additional responsibilities and expand one's impact on the organization.
ASSUMPTION: This role offers significant growth potential as Federato continues to expand its customer base and market presence.
🌍 Location & Work Environment
Office Type: Remote - Federato operates as a remote-first company, with employees working from various locations worldwide.
Office Location(s): N/A - As a remote-first company, Federato does not have a physical office location.
Geographic Context:
- Federato's remote work environment allows employees to work from anywhere, offering flexibility and work-life balance.
- The company's global customer base exposes employees to diverse perspectives and cultural experiences.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Federato's remote work environment requires strong self-motivation, time management, and communication skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with the hiring manager and team members.
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
- Final interview with the CMO to discuss career growth and company alignment.
Key Assessment Areas:
- Digital marketing strategy and execution
- Campaign performance optimization
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements.
- Be prepared to discuss specific campaign successes, challenges, and lessons learned.
- Demonstrate your understanding of the insurance industry and Federato's mission during the interview process.
ATS Keywords: Digital Marketing, Demand Generation, Paid Media, Email Marketing, Lifecycle Marketing, SEO, Account-Based Marketing, Marketing Analytics, Marketing Automation, Campaign Performance Optimization, Cross-Functional Collaboration, Data-Driven Mindset, Vendor Management, Budget Management, CRM Platforms, Analytics Tools
ASSUMPTION: Federato's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Analytics tools (e.g., Google Analytics)
- Paid advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Candidates should have experience with industry-standard marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Defend the right to efficient, equitable insurance for all
- Move fast and take calculated risks
- Be eager to listen to users and learn from their experiences
- Take a first principles approach to solving problems
- Value learning and the ability to change our minds
- Have fun and enjoy the journey
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Adaptable and comfortable working in a dynamic, agile environment
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with Federato's mission to defend the right to efficient, equitable insurance for all?
- How do you approach learning from users and incorporating their feedback into your strategies?
- Describe a time when you had to adapt to a significant change in your work environment or priorities.
ASSUMPTION: Federato values candidates who are passionate about their mission, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and flexibility.
- As a remote-first company, effective communication and time management skills are essential for success.
- Federato's focus on the insurance industry may require candidates to quickly learn and understand complex industry trends and regulations.
- The role may involve managing multiple projects and priorities simultaneously, requiring strong organizational skills and prioritization.
ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments and are comfortable with remote work will be well-suited to this role.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing Manager roles, this position offers a unique opportunity to work in the insurtech industry and drive innovation through AI/ML-driven technology.
- Federato's focus on efficiency and equity in insurance pricing sets this role apart from more traditional digital marketing positions.
- As a senior-level role in a fast-growing startup, this position offers significant growth and development opportunities.
ASSUMPTION: Candidates who are interested in the insurtech industry and eager to drive innovation through digital marketing will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive awareness, engagement, and lead generation for a new AI/ML-driven insurance underwriting platform.
- Optimizing paid advertising campaigns to improve conversion rates and reduce cost per acquisition for a targeted account-based marketing strategy.
- Collaborating with content and web teams to improve site visibility and drive qualified organic traffic through strategic SEO and content marketing initiatives.
ASSUMPTION: These sample projects are designed to highlight the strategic and cross-functional nature of the Senior Digital Marketing Manager role at Federato.
❓ Key Questions to Ask During Interview
- How does Federato plan to scale its digital marketing efforts in the coming years, and how will this role contribute to that growth?
- Can you describe the team structure and dynamics within the digital marketing department, and how does this role fit into that structure?
- How does Federato approach user feedback and incorporate it into its digital marketing strategies?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Federato support the professional development and growth of its employees, particularly in the digital marketing department?
ASSUMPTION: These interview questions are designed to assess the strategic fit of the candidate, as well as their understanding of Federato's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on campaign successes, challenges, and lessons learned.
- Prepare for the interview process by demonstrating your understanding of the insurance industry and Federato's mission.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
