📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Coinme
🔹 Location: Remote / USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving digital acquisition and growth across B2C and B2B segments
- Owning a holistic growth strategy spanning online marketing, lead generation, sales enablement, and strategic partnerships
- Executing multi-channel marketing campaigns and supporting sales enablement and partnerships
- Collaborating cross-functionally with Product, Compliance, and Sales teams
- Building and mentoring the growth marketing team
ASSUMPTION: This role requires a strategic mindset with hands-on execution skills, as well as experience in both B2B and B2C growth within the fintech or crypto industry.
📋 Key Responsibilities
✅ Own growth initiatives across consumer and enterprise segments, driving user adoption and enterprise lead generation
✅ Execute multi-channel marketing campaigns (paid media, SEO, email, referrals) to maximize consumer user growth
✅ Implement targeted campaigns, content marketing, webinars, and ABM strategies to generate leads for Coinme Enterprise
✅ Support the sales team with compelling collateral, nurture leads, optimize sales funnels, and establish strategic partnerships
✅ Manage digital marketing channels, optimize conversion funnels through A/B testing, and oversee CAC:LTV metrics
✅ Define and track KPIs, leveraging analytics tools to provide actionable insights and performance reports
✅ Coordinate with Product, Compliance, and Sales teams to align growth objectives and optimize user experiences
✅ Build and mentor the growth marketing team and manage external partners or agencies as needed
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in growth or digital marketing in fintech or crypto, ideally with experience in both B2B and B2C growth
Required Skills:
- Proven track record in digital customer acquisition and B2B lead generation
- Hands-on experience managing multi-channel digital marketing campaigns
- Strong analytical mindset, data-driven decision-making, and proficiency in analytics tools
- Demonstrated ability in sales enablement, content marketing, and strategic partnerships
- Excellent collaboration, communication, and project management skills
- Entrepreneurial spirit; adaptable, experimental, and results-driven
- Genuine passion for crypto, fintech, and driving financial innovation
Preferred Skills:
- Experience with blockchain technology or decentralized finance (DeFi)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in both B2B and B2C growth within the fintech or crypto industry are strongly preferred.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Manager role in the United States)
Benefits:
- Health, dental, and vision coverage
- 401k with company match
- Performance bonuses
- Home office stipend
Working Hours: Full-time (40 hours per week), with flexible hours and a remote-first culture
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager role in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Coinme operates in the cryptocurrency and blockchain industry, focusing on making digital currencies accessible and usable for all. They are the world's largest network of cryptocurrency kiosks, enabling cash-to-crypto transactions at over 40,000 locations nationwide.
Company Size: Coinme is a mid-sized company, large enough to lead the charge in decentralized finance but small enough that individual contributions can make a significant impact.
Founded: Coinme was founded in 2014, with a mission to redefine access to financial services in a digital world.
Company Description:
- Coinme combines the cutting-edge power of blockchain technology with everyday simplicity to make digital currencies accessible and usable for all.
- They offer a seamless mobile app, secure digital wallet, and integrations with Decentralized Finance (DeFi) services.
- Coinme is empowering individuals to store, trade, and pay with their money on their terms.
Company Specialties:
- Cryptocurrency kiosks
- Mobile app and digital wallet
- Decentralized Finance (DeFi) services
- Crypto-to-cash and cash-to-crypto transactions
Company Website: coinme.com
ASSUMPTION: Coinme's focus on accessibility and usability in the cryptocurrency space sets it apart from other companies in the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing, with a focus on growth and acquisition.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee the growth marketing team.
Work Arrangement: This role is remote-first, with flexible hours and the opportunity to work from anywhere in the United States.
Growth Opportunities:
- As Coinme continues to grow, there will be opportunities for the Senior Digital Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and financial technology creates opportunities for learning and growth in emerging areas of the industry.
- Coinme's remote-first culture offers opportunities for professional development and networking with industry experts worldwide.
ASSUMPTION: The growth opportunities in this role are closely tied to Coinme's continued success and expansion in the cryptocurrency and blockchain industry.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States has a large and growing cryptocurrency market, with significant potential for user acquisition and enterprise lead generation.
- The remote work arrangement allows for a flexible and adaptable work environment, with the opportunity to work from anywhere in the United States.
- The United States has a diverse and multicultural population, which can provide unique insights and perspectives for marketing campaigns.
Work Schedule: Full-time (40 hours per week), with flexible hours and a remote-first culture
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance, while also allowing for collaboration and coordination with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager (CMO)
- Final interview with the executive team
Key Assessment Areas:
- Digital marketing expertise and experience
- Strategic thinking and planning
- Data-driven decision making and analytics
- Communication and collaboration skills
- Cultural fit and alignment with Coinme's mission and values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on growth and acquisition.
- Tailor your resume and cover letter to emphasize your skills and experience in B2B and B2C growth within the fintech or crypto industry.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote environment.
ATS Keywords: Digital Marketing, B2C Growth, B2B Growth, Lead Generation, Sales Enablement, Content Marketing, Analytics, Collaboration, Project Management, Entrepreneurial Spirit, Data-Driven Decision Making, Campaign Management, User Engagement, Strategic Partnerships, Conversion Optimization, A/B Testing
ASSUMPTION: Coinme's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the company's remote-first, collaborative work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or mastered with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accessibility
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Remote-first and flexible
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and experimental
Self-Assessment Questions:
- Do you have a proven track record in driving user and revenue growth in both B2B and B2C environments within the fintech or crypto industry?
- Are you comfortable working remotely and collaborating with team members in a virtual environment?
- Do you thrive in a data-driven, results-oriented culture, and are you able to make strategic decisions based on analytics and performance metrics?
ASSUMPTION: Coinme's company culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Candidates who are adaptable, experimental, and results-driven will thrive in this environment.
⚠️ Potential Challenges
- The cryptocurrency and blockchain industry is rapidly evolving, requiring continuous learning and adaptation to new technologies and market trends.
- The remote work arrangement may present challenges in terms of communication, collaboration, and time management.
- The role requires a high degree of strategic thinking and planning, as well as hands-on execution, which can be demanding and time-consuming.
- The United States has a diverse and multicultural population, which can present unique challenges in terms of marketing and user acquisition.
ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth, innovation, and impact in the cryptocurrency and blockchain industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and acquisition, with a proven track record in driving user and revenue growth in both B2B and B2C environments.
- In the cryptocurrency and blockchain industry, this role is unique in its focus on accessibility and usability, with a mission to make digital currencies accessible and usable for all.
- Career progression in this role may involve moving into a leadership or executive position within Coinme or a similar company in the fintech or crypto industry.
ASSUMPTION: This role is unique in its focus on growth and acquisition within the cryptocurrency and blockchain industry, with a strong emphasis on accessibility and usability.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive user acquisition and activation for Coinme's mobile app
- Implementing an account-based marketing (ABM) strategy to generate leads and drive revenue for Coinme Enterprise
- Optimizing Coinme's website and digital wallet for improved user engagement and conversion rates
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Senior Digital Marketing Manager may be responsible for, but the specific projects and priorities will vary based on the company's goals and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does Coinme support the professional development and growth of its employees?
- What is the company's approach to collaboration and cross-functional teamwork, particularly in a remote work environment?
- How does Coinme measure and optimize the performance of its digital marketing campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the company's growth strategy, culture, and priorities, as well as the fit between the candidate's skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in digital marketing, with a focus on growth and acquisition.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote environment.
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
