📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager, EMEA & International
🔹 Company: Abnormal Security
🔹 Location: Remote - UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing programs to drive pipeline and market demand, with a focus on EMEA.
- Managing integrated digital campaigns across paid media, SEO, email, webinars, and more.
- Collaborating with cross-functional teams to ensure cohesive execution and consistent brand messaging.
- Leveraging AI tools and workflows to optimize targeting, personalization, and campaign performance.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on global campaigns and a proven track record in EMEA markets.
📋 Key Responsibilities
✅ Plan and manage integrated digital marketing programs to generate awareness, pipeline, and market demand in EMEA and other international regions.
✅ Localize and adapt global strategies for specific EMEA markets, ensuring cultural and linguistic nuances are addressed.
✅ Collaborate with internal teams (Sales, PMM, Content, Creative, Web, etc.) to ensure campaigns are aligned with international business and strategic goals.
✅ Drive engagement across each stage of the buyer journey to increase pipeline volume and accelerate progression in key EMEA markets and beyond.
✅ Identify and prioritize the right target accounts for Sales to engage with, ensuring focused and effective outreach.
✅ Own the full buyer journey for digital initiatives: conduct topic research, create landing pages and CTAs, and coordinate lead follow-up.
✅ Maintain consistent brand messaging across all channels (paid, organic, social, etc.) and ensure alignment with Abnormal’s core positioning.
✅ Leverage modern digital marketing platforms and AI-powered tools to enhance outreach, personalization, and conversion rates.
✅ Continuously explore evolving technologies to refine targeting, messaging, and overall campaign performance, balancing innovation with practicality.
✅ Organize and analyze digital marketing programs by campaign, channel, and region, providing clear insights into performance against KPIs.
✅ Manage day-to-day relationships with performance-focused agencies (if applicable), ensuring alignment with key objectives in EMEA and globally.
✅ Coordinate with Sales, Product, and other key stakeholders to ensure digital programs support broader go-to-market and revenue goals.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in digital marketing, with a focus on global campaigns and a proven track record in EMEA markets.
Required Skills:
- Proven experience planning, executing, and optimizing digital marketing campaigns across multiple channels.
- Familiarity with SEM fundamentals (keyword research, competitive insights) and a keen eye for detail.
- Proficiency with Salesforce, Marketo, and 6Sense; knowledge of media/marketing attribution and campaign automation.
- Strong analytical skills and the ability to dive into data, uncover insights, and make informed decisions to optimize campaigns and ROI.
- Understanding of how SEO and SEM complement each other in driving high-intent traffic.
- Familiarity with or strong interest in AI-based tools and workflows for campaign creation, targeting, and personalization.
Preferred Skills:
- Previous exposure to cybersecurity or email security marketing.
ASSUMPTION: Candidates with experience in B2B enterprise and cybersecurity marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal Security is a fast-growing startup in the computer and network security industry, focusing on email security with advanced AI and machine learning.
Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Abnormal Security was founded in 2018 and is headquartered in Las Vegas, Nevada, with a strong presence in the EMEA region.
Company Description:
- Abnormal Security is transforming email security with advanced AI and machine learning, protecting businesses from targeted cyber threats and providing them with actionable insights.
- The company values curiosity, innovation, and continuous improvement, and is expanding its international marketing efforts, particularly within the EMEA region.
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: http://www.abnormalsecurity.com
ASSUMPTION: Abnormal Security's focus on AI and machine learning in email security makes it a unique and innovative company to work for in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing, with a focus on global campaigns and EMEA markets.
Reporting Structure: The Senior Digital Marketing Manager, EMEA & International, will report directly to the VP of Marketing and collaborate closely with cross-functional teams, including Sales, Product, Content, Creative, and Web.
Work Arrangement: This role offers remote work options, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- As Abnormal Security continues to grow and expand its international presence, there will be opportunities for the right candidate to grow within the marketing team and take on additional responsibilities.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
- Working closely with cross-functional teams will expose the candidate to various aspects of the business, fostering a well-rounded understanding of the company's operations.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's expansion and success in the EMEA region and beyond.
🌍 Location & Work Environment
Office Type: Remote - UK
Office Location(s): The candidate will work remotely, with the option to visit the company's headquarters in Las Vegas, Nevada, or other offices as needed.
Geographic Context:
- The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on technology and innovation.
- The UK's central time zone allows for effective collaboration with teams across EMEA and other international regions.
- The remote work arrangement provides flexibility and the opportunity to work from various locations within the UK.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM GMT, allowing for a healthy work-life balance.
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive opportunity for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the hiring manager and other team members
Key Assessment Areas:
- Digital marketing expertise and global campaign experience
- Analytical skills and data-driven approach
- Collaboration and communication skills
- Cultural fit and alignment with Abnormal Security's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with global digital marketing campaigns and your approach to optimizing campaign performance.
- Demonstrate your understanding of AI and machine learning in the context of digital marketing and email security.
ATS Keywords: Global digital marketing, EMEA campaigns, AI-driven optimization, performance analysis, cross-functional collaboration, brand messaging, target account engagement, campaign localization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, global campaign experience, and cultural fit with Abnormal Security.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- 6Sense
- Google Analytics
- Google Ads
- LinkedIn
- AI and machine learning tools (e.g., for content generation, predictive analytics, or workflow automation)
ASSUMPTION: The candidate should have experience with the listed tools and be open to learning and adopting new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Innovation
- Continuous Improvement
Work Style:
- Collaborative
- Data-driven
- Adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing your workload effectively?
- Do you have a strong bias for action and a keen eye for detail?
ASSUMPTION: Candidates who align with Abnormal Security's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The fast-paced, high-growth environment may present challenges in terms of managing multiple projects and priorities.
- The global nature of the role may require occasional travel and adjustments to work hours to accommodate international teams.
- The candidate may face competition from other experienced digital marketing professionals seeking similar roles.
- The remote work arrangement may present challenges in terms of maintaining work-life balance and staying connected with the team.
ASSUMPTION: The right candidate will be able to navigate these challenges and thrive in the dynamic and fast-paced environment offered by Abnormal Security.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global digital marketing campaigns, with a specific emphasis on the EMEA region.
- In comparison to other digital marketing roles, this position offers a unique opportunity to work in the cybersecurity industry and leverage AI and machine learning tools.
- Career path comparison: This role provides an opportunity for experienced digital marketing professionals to take on a senior-level position and grow within a fast-growing startup.
ASSUMPTION: The unique aspects of this role make it an attractive opportunity for experienced digital marketing professionals seeking to work in the cybersecurity industry and leverage AI and machine learning tools.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to drive pipeline and market demand in EMEA and other international regions.
- Localizing and adapting global strategies for specific EMEA markets, ensuring cultural and linguistic nuances are addressed.
- Conducting topic research, creating landing pages and CTAs, and coordinating lead follow-up for a digital marketing initiative focused on a specific target account.
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the candidate may work on in this role, highlighting the global and data-driven nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the company's expansion plans for the EMEA region and how this role contributes to those efforts?
- How does the marketing team collaborate with other departments, such as Sales and Product, to ensure cohesive execution and consistent brand messaging?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does the company support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on global digital marketing campaigns and AI-driven optimization.
- Prepare for the interview by researching Abnormal Security's products, services, and industry presence, as well as the specific challenges and opportunities facing the company in the EMEA region.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
