Senior Digital Marketing Manager (PPC)

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager (PPC)

🔹 Company: OBDeleven

🔹 Location: Kaunas, Lithuania (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (3 days in the office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, launching, and management of high-performing PPC campaigns across multiple platforms
• Continuous optimization of campaigns to drive awareness, traffic, and conversions
• Collaboration with cross-functional teams for integrated execution
• Data-driven decision making and presentation of actionable reports

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-informed decisions.

📋 Key Responsibilities

✅ Plan, launch, and manage high-performing PPC campaigns across Google Ads, Meta, TikTok, Reddit, and more

✅ Strategically design and continuously optimize campaigns to drive awareness, traffic, and conversions

✅ Manage full campaign setup: in-depth keyword research, budget allocation, and ad asset coordination

✅ Monitor and optimize campaigns for KPIs like ROAS and CPA

✅ Analyze performance using tools such as GA4 and attribution to refine strategies

✅ Identify and test new opportunities to scale campaigns and improve efficiency

✅ Present actionable reports and strategic recommendations to stakeholders

✅ Collaborate with creative, analytics, product, and finance teams for integrated execution

✅ Monitor competitors and apply emerging trends to campaign strategies

✅ Own high-impact projects, solving challenges in a fast-paced e-commerce environment

✅ Stay up-to-date with PPC trends, tools, and best practices through continuous learning

ASSUMPTION: This role requires a strong focus on data analysis and interpretation, as well as excellent communication skills to present insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of hands-on PPC experience with a proven track record of driving results in high-volume e-commerce campaigns

Required Skills:

• Proficient across platforms like Google Ads, Bing, Meta, TikTok, Reddit, and tools such as GA4, Looker Studio, Google Tag Manager, and automation solutions
• Strong analytical skills, with experience interpreting complex data and making data-informed strategic decisions
• Solid grasp of bidding strategies, keyword management, attribution models, and campaign architecture
• Clear and effective communicator who collaborates well with cross-functional teams and presents performance insights confidently
• Proactive, results-oriented, and comfortable working independently as well as part of a broader team
• Creative mindset with strong judgment in crafting ad copy and visual elements that perform
• Highly organized, able to manage time well, and confident juggling multiple responsibilities
• Positive, self-motivated, and full of fresh ideas to drive performance and innovation

Preferred Skills:

• Fluency in Lithuanian
• Experience with e-commerce platforms and marketplaces

ASSUMPTION: While not explicitly stated, proficiency in the Lithuanian language may be beneficial for working in a Lithuanian-based company.

💰 Compensation & Benefits

Salary Range: 3300 - 4200 EUR/Month, depending on experience

Benefits:

• Competitive pay with a yearly, company goal-based bonus
• Hybrid work flexibility (3 days in the office, 2 days remote)
• Comprehensive health plan and paid days off for personal and family care
• Flexible working hours and a 2% gross salary learning budget
• Monthly paid self-learning day and team-building activities
• Office perks such as snacks, a cozy lounge, Xbox, and more

Working Hours: 40 hours per week, with flexible working hours

ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in Lithuania.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, specializing in car diagnostic and customization tools

Company Size: 51-200 employees, offering a collaborative and dynamic work environment

Founded: 2012, with a strong focus on innovation and continuous learning

Company Description:

• OBDeleven is passionate about making car maintenance easy and accessible for everyone
• Crafts a simple yet powerful diagnostic and customization tool - OBDeleven, a Bluetooth-enabled device that turns your smartphone into a car's best friend
• Committed to continuous improvement and driving results through data-informed decisions

Company Specialties:

• Car diagnostic tools
• E-commerce platforms
• Data-driven marketing

Company Website: http://obdeleven.com

ASSUMPTION: OBDeleven's focus on data-driven decision making and continuous learning creates an environment that values expertise and encourages ownership.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including creative, analytics, product, and finance

Work Arrangement: Hybrid (3 days in the office, 2 days remote), with the option to work remotely from abroad for up to 183 days a year

Growth Opportunities:

• Potential career progression into a Marketing Director or similar leadership role
• Opportunities to expand skills and expertise through continuous learning and project ownership
• Possibility to work on high-impact projects and drive significant business results

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and advance their career.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Kaunas and Vilnius

Office Location(s): Karaliaus Mindaugo pr. 38, 8th floor, Kaunas, 44307, LT

Geographic Context:

• Kaunas is the second-largest city in Lithuania, with a vibrant cultural scene and a growing tech industry
• OBDeleven's offices are centrally located, with easy access to public transportation and amenities
• The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home two days a week

Work Schedule: Flexible working hours, with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement and flexible working hours create a supportive work environment that caters to employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the Marketing Director and/or other team members

Key Assessment Areas:

• PPC campaign management skills and experience
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with OBDeleven's values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC experience and relevant skills
• Prepare a portfolio or examples of your previous PPC campaigns and their results
• Research OBDeleven's company culture and values, and be prepared to discuss how your skills and experiences align with them

ATS Keywords: PPC, Google Ads, Meta, TikTok, Reddit, GA4, Attribution, Bidding Strategies, Campaign Management, Data Analysis, Marketing

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing candidates' PPC campaign management skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• Reddit Ads
• GA4
• Looker Studio
• Google Tag Manager
• Automation solutions (e.g., Google Ads Scripts, Meta Ads API)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of a Senior Digital Marketing Manager (PPC).

👔 Cultural Fit Considerations

Company Values:

• Passion for cars and technology
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Results-oriented and proactive
• Strong analytical skills and attention to detail
• Excellent communication and presentation skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a strong passion for cars and technology, and a desire to make car maintenance easy and accessible for everyone?
• Are you comfortable working with complex data and making data-informed strategic decisions?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: OBDeleven values candidates who are passionate about their work, data-driven, and collaborative, with a strong focus on driving results and continuous learning.

⚠️ Potential Challenges

• Managing large-budget campaigns and optimizing for ROAS and CPA can be challenging and requires strong analytical skills
• Keeping up with emerging trends and best practices in the fast-paced world of PPC advertising
• Balancing multiple responsibilities and priorities in a dynamic e-commerce environment
• Working in a hybrid or remote setting may present unique challenges, such as maintaining productivity and communication with team members

ASSUMPTION: While this role offers many opportunities for growth and success, it also presents challenges that require strong analytical skills, adaptability, and excellent communication.

📈 Similar Roles Comparison

• Unlike other PPC-focused roles, this position requires a strong focus on data analysis and interpretation, as well as excellent communication skills to present insights effectively
• OBDeleven's emphasis on continuous learning and improvement creates an environment that values expertise and encourages ownership
• This role offers strong growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and advance their career

ASSUMPTION: This role is unique in its focus on data-driven decision making and continuous learning, with strong growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive PPC strategy for a new product launch
• Optimizing an existing PPC campaign to improve ROAS and CPA, with a focus on data analysis and interpretation
• Collaborating with cross-functional teams to create and launch a new PPC campaign, with a focus on integrated execution

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, with a focus on data-driven decision making and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC campaign structure and bidding strategies used at OBDeleven?
• How does the Marketing team collaborate with other departments, such as Product and Finance, to ensure integrated execution?
• What opportunities are there for professional growth and development within the Marketing department?
• How does OBDeleven support work-life balance for its employees, particularly those working in a hybrid or remote setting?
• Can you provide an example of a successful PPC campaign that the company has launched, and what made it successful?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC experience and relevant skills
• Prepare a portfolio or examples of your previous PPC campaigns and their results
• Research OBDeleven's company culture and values, and be prepared to discuss how your skills and experiences align with them
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.