Senior Digital Marketing Manager, Revenue Marketing
Zensai📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager, Revenue Marketing
🔹 Company: Zensai
🔹 Location: Wrexham, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Digital Marketing Manager, Revenue Marketing at Zensai, you'll lead website optimization, SEO, and AI-driven marketing initiatives to drive organic growth and enhance user experience. You'll develop strategies that improve website performance, boost search engine rankings, and leverage AI-powered insights to optimize digital campaigns, working closely with a growing international campaigns and digital hub team to educate, attract, and convert HR leaders.
ASSUMPTION: The role is full-time based on the comprehensive responsibilities and senior nature of the position, though this isn't explicitly stated in the listing.
📋 Key Responsibilities
Website Optimization & User Experience
- ✅ Analyze website performance using advanced analytics and optimization tools
- ✅ Implement strategies to improve site speed, mobile responsiveness, navigation, and user experience
- ✅ Collaborate with developers and designers on SEO-friendly web updates
- ✅ Conduct A/B testing to refine landing pages, conversion funnels, and CTAs
SEO Strategy & Execution
- ✅ Develop comprehensive SEO strategies (on-page, off-page, technical)
- ✅ Perform keyword research and competitive analysis
- ✅ Monitor and improve backlink profiles
- ✅ Stay current with search engine algorithm updates
- ✅ Track and report on SEO performance metrics
Marketing AI & Automation
- ✅ Integrate AI-driven marketing tools (e.g., Jasper, ChatGPT, Clearscope, HubSpot AI)
- ✅ Leverage AI-powered analytics for user behavior prediction and personalization
- ✅ Train marketing team on AI applications
- ✅ Monitor emerging AI technologies
Cross-Channel Strategy Integration
- ✅ Align website, SEO, and AI strategies with broader digital marketing efforts
- ✅ Partner with content teams on search and engagement optimization
- ✅ Collaborate with sales and product teams on business objectives alignment
Performance Tracking & Analytics
- ✅ Monitor KPIs related to website traffic, SEO, and campaign ROI
- ✅ Utilize analytics tools to inform decision-making
- ✅ Create and present detailed performance reports to stakeholders
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of digital marketing experience, with expertise in website optimization, SEO, and marketing AI
Skills:
- Strong technical knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, and AI-powered platforms
- Proven ability to implement SEO best practices
- Hands-on experience with AI tools for content generation, data analysis, and campaign automation
- Exceptional analytical skills
- Strong project management, communication, and collaboration skills
Desired (Bonus) Qualifications:
- Certification in SEO, Google Analytics, or AI-driven marketing platforms
- Experience with HTML, CSS, and CMS platforms like WordPress
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary and benefits package, professional growth and training opportunities, access to cutting-edge marketing tools and technologies, collaborative work environment
Industry Comparison: Not specified
ASSUMPTION: Based on the senior level of this position in the UK digital marketing sector, this role likely offers a competitive salary in the range of £50,000-£70,000 annually, though this is an estimate based on industry standards for similar positions in Wrexham, UK.
📌 Applicant Insights
🔍 Company Context
Industry Position: Zensai offers a comprehensive talent development suite built for Microsoft 365 and Teams, focusing on learning, engagement, and performance management solutions. Their products include Learn365, Engage365, and Perform365.
Company Size: 200+ employees globally
Company Stage: Growth-oriented company with an established product suite
ASSUMPTION: The company appears to be in a growth stage based on its established product suite and their mention of a "growing international campaigns and digital hub team."
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Director of Campaign Marketing
Team Size/Composition: Part of a growing international campaigns and digital hub team
Growth Opportunities: Potential for advancement in digital marketing leadership, with exposure to cutting-edge AI technologies and international campaigns
ASSUMPTION: The role likely offers growth into director-level positions given its senior status and strategic responsibilities, though specific career progression isn't detailed in the listing.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Wrexham is a market town in northeast Wales, UK. While not a major tech hub like London, it offers a lower cost of living and good quality of life.
Work Schedule: Not specified
Regional Considerations: Being part of a global organization may require collaboration across time zones
ASSUMPTION: Given the collaborative nature described and the emphasis on team dynamics, this role is likely office-based or hybrid, though remote work possibilities aren't explicitly ruled out. The job listing mentions a "global organization" which suggests possible interaction with international colleagues.
💼 Interview & Application Insights
Typical Process: For senior digital marketing roles, expect initial screening, technical assessment of SEO/analytics knowledge, panel interviews with marketing leadership, and possibly a strategic presentation
Key Assessment Areas: Strategic thinking, technical SEO knowledge, analytical capabilities, experience with AI marketing tools, leadership potential, and cross-functional collaboration skills
Application Tips: Highlight measurable achievements in SEO, website optimization, and AI implementation. Quantify improvements in key metrics like organic traffic growth, conversion rate improvements, and SEO rankings
ATS Keywords: SEO strategy, website optimization, AI marketing, Google Analytics, SEMrush, Ahrefs, A/B testing, conversion optimization, technical SEO, backlink profiles, digital marketing, campaign ROI
ASSUMPTION: These insights are based on standard interview processes for senior digital marketing roles and are not specifically outlined in the job description.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- AI-powered tools (Jasper, ChatGPT, Clearscope, HubSpot AI)
- CMS platforms (WordPress mentioned as a bonus)
- HTML/CSS (mentioned as a bonus)
ASSUMPTION: While these are the tools explicitly mentioned, a senior digital marketing manager would likely also use additional tools such as keyword research platforms, conversion rate optimization tools, and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values: People-centered approach, authentic relationship building, empowering human success, innovation, and collaboration
Work Style: Fast-paced, results-driven environment that values both strategic thinking and hands-on execution. Strong intercultural foundation requiring thoughtful collaboration and intentional teamwork.
Self-Assessment:
- Are you passionate about driving measurable growth through digital marketing innovation?
- Do you thrive in a collaborative, high-energy environment?
- Are you comfortable balancing strategic leadership with hands-on implementation?
- Do you align with the company's mission of empowering human success?
ASSUMPTION: The cultural elements are inferred from the company's self-description, particularly their emphasis on being "driven by passion," valuing collaboration, and focusing on "human success."
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution across multiple areas (SEO, website optimization, AI marketing)
- Leading AI implementation in marketing while potentially training team members
- Meeting expectations for measurable results in a "results-driven environment"
- Collaborating across time zones with a global team
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the company's global nature as described in the listing.
📈 Similar Roles Comparison
This role combines several specializations that might exist as separate positions in larger organizations:
- SEO Manager: This role includes comprehensive SEO responsibilities but extends beyond to website optimization and AI implementation
- Website Optimization Manager: While focusing on website performance, this role adds SEO strategy and AI marketing components
- Digital Marketing Director: Has strategic elements of a director role but with more hands-on implementation expectations
ASSUMPTION: This comparison is based on standard industry role definitions and how this position combines elements of multiple specialized roles.
📝 Sample Projects
- Conducting a comprehensive SEO audit and implementing a roadmap to improve organic rankings for key product terms
- Developing and executing A/B testing to optimize landing page conversion rates by 15-20%
- Implementing AI-powered content tools to scale SEO content creation while maintaining quality
- Creating a cross-channel attribution model to better understand the customer journey and optimize marketing spend
- Building an SEO-focused website migration plan for a potential platform upgrade
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical work for senior digital marketing managers.
❓ Key Questions to Ask During Interview
- How do you measure success for this role in the first 3, 6, and 12 months?
- Can you share specific examples of how AI tools have transformed your marketing efforts so far?
- What are the biggest challenges currently facing the website's performance and SEO strategy?
- How does this role collaborate with other marketing teams and the broader organization?
- What resources and support will be available for implementing new technologies and strategies?
- How does Zensai's mission of "human success" translate into the marketing team's daily work?
ASSUMPTION: These questions are suggested based on the role description and would need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume and cover letter to highlight experience with website optimization, SEO strategy, and AI marketing tools
- Prepare a portfolio or case studies demonstrating measurable improvements in SEO performance or website optimization
- Optimize your LinkedIn profile with keywords like "SEO strategy," "website optimization," and "AI marketing"
- Research Zensai's products (Learn365, Engage365, Perform365) to understand their offerings and target audience
- Prepare specific examples of how you've improved website performance, SEO rankings, and implemented AI tools in previous roles
- Review your experience with the specific tools mentioned (Google Analytics, SEMrush, Ahrefs, AI platforms) and be ready to discuss your proficiency